For the last week of December, we’re re-posting some of our favorite posts from 2012.

Paul M. sent along the image below, from an NPR story, commenting on the way skin color is used in the portrayal of evolution.  There’s one obvious way to read this graphic: lighter-skinned people are more evolved (dare we say, “civilized”) than darker-skinned people. It seemed worthy to make a point of Paul’s observation, because this racialized presentation of evolution is really common.  A search for the word on Google Images quickly turns up several more.  In fact, almost every single illustration of evolution of this type, unless it’s in black and white, follows this pattern.  (See also our post on representations of modern man.) Here’s what a Google image search returns, for example:


This is important stuff.  It reinforces the idea that darker-skinned people are more animalistic than the lighter-skinned.  It also normalizes light-skinned people as people and darker-skinned peoples as Black or Brown people, in the same way that we use the word “American” to mean White-American, but various hyphenated phrases (African-American, Asian-American, etc) to refer to everyone else.  So, though this may seem like a trivial matter, the patterns add up to a consistent centering and applauding of Whiteness.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.