The Belgian Cancer Foundation is trying to increase awareness of skin cancer and the importance of wearing sunscreen to protect against it. Unfortunately, they’ve recently decided the best way to get this across is to fall back on a familiar message: ladies, if you don’t do what we say, you’ll be hideous and your guy won’t want you any more. In this video released as part of the campaign, ostensibly aimed at men (and sent in by YetAnotherGirl and Grace W.), guys fall asleep with their young female partners. After they fall asleep, the women sneak out of bed and their moms take their places, and we get to see the startled reactions when the men wake up, with the final warning that if men don’t make their girlfriends wear sunscreen, “she’ll start looking like her mom far too soon”:

Because you know, ladies, if you don’t wear sunscreen, you’ll age, and that makes you so gross and scary that men will fall out of bed trying to get away from you. And what could be more romantic than a boyfriend lovingly reminding his girlfriend to put on some sunscreen so she doesn’t someday totally freak him out?

Via Gawker.

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