Dominant groups have the power to control representations of less-powerful groups. They exert an out-of-proportion influence on their cultural portrayals.
We’ve previously featured objections to simplistic portrayals of the enormous continent of Africa, especially as a place that is primitive and hopelessly burdened by death, disease, poverty, corruption, and other problems. Chimamanda Adichie, for example, objects to the “single story of Africa” and Binyavanga Wainaina tell us how not to write about Africa. Elsewhere, we’ve illustrated how the bustling city of Nairobi is portrayed as a savanna with giraffes and elephants.
An organization called Mama Hope, sent in by Jennifer C., seeks to challenge this perception. They want the world to think of Africa as a place of hope and possibility. To this end, Mama Hope is producing videos that “…feature the shared traits that make us all human— the dancing, the singing, the laughter…” They look like this:
The effort reminds me of the “Smiling Indians” and “More Than That” videos, sent in by Katrin and Anna W. The first addressed the stereotype of the “stoic Indian,” while the second is designed to counterbalance the common portrayal of reservations as miserable places full of one-dimensional hopeless people (something we are certainly sometimes guilty of).
Smiling Indians:
More Than That…:
These videos are examples of the way that the democratizing power of new technologies (both the internet in general and the relatively easy ability to take video and edit) are offering marginalized peoples an opportunity to contest representations by dominant groups.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 10
Basement — March 9, 2012
Is this what overdetermination means? Perhaps there is a sociological usage I've never encountered, but to my knowledge something being "overdetermined" means it relies upon multiple causes or factors to come about, rather than a factor being influential out of proportion.
Gilbert Pinfold — March 9, 2012
Interesting that the two videos are from Asians. Is it possible that Africans just are more smiley? There is in everone presumably an endogenous disposition, somewhat genetically determined, that operates in spite of the slings and arrows of fortune. Similarly, Africans may be less likely to use sarcasm as a way of dealing with subtle resentments. If Chris Rock did something like this he wouln't be able to resist actually smiling.
Patti — March 10, 2012
Why is everyone on the right hand side of the screen (showing Africans) black, while many races are shown on the left (Americans)?
David Beard — March 12, 2012
Merriam Webster is the same as no source.
Food For Thought: A New Generation of Hope :: The Center for Sexual Pleasure & Health — October 7, 2014
[…] Each week, one of the CSPH interns reviews a sexuality or gender related issue that appears in the media and reflects upon how it challenged them in ways they didn’t expect. This section is devoted to showing the growth process in becoming a sexuality professional. This week, we’re reflecting on an article by Lisa Wade called Happy Africans and Smiling Indians. […]