David F. sent in a fun example of public resistance to a gendered advertising message. ITA Software put up an ad on public transportation in Boston that plays on the idea of moms as particularly inept about technology. Universal Hub posted a photo taken of the ad on the Red Line, with a Post-It someone added:

Also see our earlier post on public resistance to a Pretzel Thins ad in New York.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
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