These vintage Lucky Strike cigarette ads tell both women and men that they can lose weight if they reach for a smoke instead of a sweet:
I’ve never seen any contemporary cigarette advertising using this idea to sell to men; but we have and do see the “slims” meme in advertising cigarettes to women:
Images borrowed from the Stanford School of Medicine collection, sent in by Kristyn G.
Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.
