This ad depicts a teenager girl, to be sure, but teenagers of both sexes and all races and classes tend to be portrayed negatively, albeit in different ways. Jamie Keiles, a teenager herself, is trying to draw attention to this at her blog, Teenagerie. Keiles writes:
Through the eyes of the media, teenagers are shown as narcissistic, lazy, and unintelligent. We are condemned for being tech-obsessed, shallow, and impulsive.
Keiles, however, blames media itself for promulgating this stereotype, giving teens the message that their lives should fall within its boundaries. She’s hoping her project will make a difference.Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.