Reader Clifford McC. and his (female) partner both receive Bicycling magazine (which, he explains, is more of a free advertisement that they get whether they want to or not). In any case, this month’s issue was the 2010 Buyer’s Guide and, though the issues each received were identical, the one addressed to his partner was stickered:
The sticker read, “BONUS! SPECIAL WOMEN’S SECTION.”
Perhaps they were trying to be inclusive, but a sticker advertising a special women’s section just goes to show that the magazine is, first-and-foremost, for men.
For the same phenomenon elsewhere, see our posts featuring websites selling dinosaur toys and Legos(see “exhibit three”), each with a special section for girls.
—————————
Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.
