House and Garden magazine, 1961 (Copyranter):

jigger

What? Do you have a more hilarious and awesome example of social construction?  (I mean, other than tuna in jello?)  I want to see it.

Lisa Wade is a professor of sociology at Occidental College and the author of Gender: Ideas, Interactions, Institutions, with Myra Marx Ferree. You can follow her on Twitter and Facebook.
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