Over Thanksgiving we posted a Bed, Bath, and Beyond ad that illustrated the fact that women, overwhelmingly, take responsibility for the work involved with holidays.  Victoria S. sent us a U.K. website illustrating the same idea.  The website, for a shopping center, is using the slogan, the 12 Mums of Christmas.

Victoria writes:

…it assumes that the mum of the family does EVERYTHING for the family/friends.  It also forgets about people who therefore don’t have children, or people who are on their own, or those that don’t have a mum-type figure in their lives etc…

The site even nicely describes the various tasks that “mums” are responsible for.

The shopper:

mums2

The planner:

mums1

The wrapper:

mums3

The party girl:

mums4

Mums!  Do all the work!  Look great!  And have a good time, too!  Or else you fail as a mother.  Just sayin’.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.
Related Posts Plugin for WordPress, Blogger...