The practice of pairing the word “men” (which refers to adults) with “girls” (which does not) reinforces a gender hierarchy by mapping it onto age.  Jason S. discovered an example of this tendency at Halloween Adventure (East Village, NYC) and snapped a picture to send in:

photo

For another example of the opposition of “girl” and “man,” see this vintage ad for pens.

See our other Halloween-related posts: two extra-special costumes (the Anna Rexia costume and the Sexy Scholar), Max Weber jack o’lantern (by yours truly), Obama mask sold as terrorist mask, a Sarah Palin effigy, handling sex offenders on trick-o’-treat day, and costume catalog analyses (here and here).

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

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