The practice of pairing the word “men” (which refers to adults) with “girls” (which does not) reinforces a gender hierarchy by mapping it onto age.  Jason S. discovered an example of this tendency at Halloween Adventure (East Village, NYC) and snapped a picture to send in:


Sara P. found another example, this time from iparty.  The flyer puts a girl and a boy side-by-side in police officer costumes.  The boy’s is labeled “policeman” and the girl’s is labeled “police girl.”


This type of language often goes unnoticed, but it sends a ubiquitous gender message about how seriously we should take men and women.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.
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