The following images are from an ad campaign by Evan Williams bourbon. Each features the tag line “The longer you wait…the better it gets.” The first is a scanned image of a print ad (sorry for the torn edge):
These images are from the Evan Williams website:
The images from the website also feature the “Before Aging: After Aging” slogan, which presumably applies to the increasing social demand for hypersexual feminine performance as time passes (and certainly not to an acceptance or appreciation of the fact that individual women age). I particularly enjoy this last ad, since it makes an observation that, in the old days, women wore frumpy sweaters, but now, thanks to “aging,” we can all expect women to wear asymmetrical lime-green halter tops with beads of moisture dripping into their copious cleavage.
And if that’s not a recipe for progress, I don’t know what is.
NEW! Here’s another one:
Comments 9
pj — May 28, 2008
I think the beads of moisture are dripping from a boob job. Which, thanks to aging and a good job, she could afford.
Anonymous — May 29, 2008
On a lighter note, at least these images are not sexualizing the young girls they portray; quite the opposite.
Marcello — May 29, 2008
uhmmm... i guess the point of the last two ads is that the girls portraited when they were young looked nerdy and ugly but growing up ("aging") they turned into hot women (i think the pictures on the left aren't actual pictures of the models in their early days but simply the same girls dressed differently and with a different makeup).
the first picture i don't know ;)
Marcello
Sociological Images » ALCOHOL AS A TOOL IN THE DATING GAME — December 2, 2008
[...] “nice cans,” “she loves a cockatoo,” sexy robots (see here and here), “aged longer, tastes smoother,” and, um, this one. addthis_url = [...]
RedPickle — December 29, 2009
Marcello - the way I read these is not "young girl on the left, grown woman on the right" but comparing old to new standards of beauty. So the first add shows a 1950's style image of woman in seductive lingerie, compared to the same woman shown in a contemporary style. The next two adds show a 1960's style image, and then a 1970's image. The audience is supposed to be glad that tastes have matured - just like the taste of their whisky has matured, though its certainly an idiosyncratic version of maturity.
Obviously the images from previous decades are not really the historical equivalent of the pin-ups on the right, but its probably true there was less exposed flesh in mainstream advertising.
My interpretation doesn't really work for the last image with the woman in curlers though.
lol wut — August 19, 2011
the lady in the first picture looks like my aunt. her "older" counterpart looks to be of Asian decent where as the first one is a white woman. the moral here: Evan Williams will get you so drunk, the girl will appear to be older, and of a different race completely.
The selfie – a tool for redefining a woman’s worth? | reneeschwarze — March 16, 2017
[…] https://thesocietypages.org/socimages/2008/05/28/1153/ […]
alaina — February 5, 2020
This goggles will look kickass sexy on me.
Allio Kot — March 30, 2022
Founded in 2004, Niagara Fallsview Resort events combines luxury hotel accommodation.