
As if we needed more examples to demonstrate that ‘the digital’ & ‘the physical’ are part of the same larger world, it seems there’s no end to the applicability of demographic metaphors to trends in social media. I wrote about App.net and “white flight” from Facebook and Twitter last month, so you can imagine how my head broke on Monday when I first heard about “New MySpace.” My first question—after, “wait, what?”—was, “Is this like when the white people start moving back into urban cores to live in pricey loft conversions?”
I didn’t do a detailed overview of danah boyd’s (@zephoria) work on MySpace, Facebook, and white flight last time, so I start with that below (though I recommend that anyone interested in this topic check out boyd’s very readable chapter in Race After the Internet, which you can download here [pdf]). I then look at some of the coverage of New MySpace this week to make the argument that there are some strong parallels between the site’s impending “makeover” and the “urban renewal” efforts sometimes called gentrification or regentrification.

