ritzer

Something interesting has been happening in Times Square this summer. As has been occurring for a century, the crowds gather with necks perched upward looking at all the famously illuminated billboards. But now there is a new type of buzz in the crowd: they stand together facing the same direction, cameras held high and their hands waving even higher. They are not just watching celebrities or models in this the most expensive ad-space in the world; today, they are watching themselves on the big screen.

This is all part of a new billboard for the company Forever 21 currently in use in Times Square in the heart of New York City. It struck me that this billboard is nothing short of a consumer-capitalism-happening, and started snapping photos and thinking about what this all might mean. more...

During his plenary address a Theorizing the Web 2011, entitled “Why the Web Needs Post-Modern Theory,” George Ritzer was deeply critical of Siva Vaidhyanathan’s (2011), The Googlization of Everything (And Why We Should Worry), a book which has received a great deal of media attention in recent months, for it’s lack of theoretical foundations.  The editors of the Cyborgology obtained the following excerpt from Ritzer’s paper:

The nature of, and problems with, a modernist approach are clear in Siva Vaidhyanathan’s (2011), The Googlization of Everything (And Why We Should Worry). We were drawn to this book because the title is similar to, if not an outright rip off of, two similarly modernist books written by one of the authors of this paper- The McDonaldization of Society (Ritzer, 1993/2011) and the Globalization of Nothing (Ritzer, 2003/2007). Thus we know from whence we speak in seeing Googlization as a modernist work and as such in understanding its liabilities (and strengths). In addition, while Ritzer’s works (mentioned above) use modern theories and ideas (e.g. rationalization) to deal with such clearly modern phenomena as the fast food restaurant and, more generally, the world of consumption, Vaidhyanathan employs modern ideas (not full-fledged theories) to deal with the arguably postmodern world of the Internet, Web 2.0 and especially Google. more...

As many of you already know, the Cyborgology editors decided to throw a conference called Theorizing the Web. The conference will be in College Park, MD (just outside of Washington, D.C.) on April 9th. Today we are excited to announce the program for the conference and attach a flier that we hope you all can distribute to those who you think might be interested.

As you will see, the response was terrific. We built 14 panels out of the 56 papers we accepted (from the over 100 submissions). There will be three invited panels (on feminist activism, race, and methods). There will be two symposia (one on the role of social media in the Arab uprisings and another on social media and street art). There will be two plenaries (one by Saskia Sassen and another by George Ritzer). And we are excited to have danah boyd deliver our keynote.

If that was not enough, we have plenty of art-related surprises in store for those who attend. We have invited artists of all types to display and perform art specifically tailored to the themes of the conference. This will be one busy carnivalesque day for those who love technology and/or theory!

The program is found here: http://www.cyborgology.org/theorizingtheweb/program.html

Last, a flier for the conference [.pdf here]. Please distribute widely!

TtW2011 Flyer