NCAA

Scandals in college athletics are becoming so commonplace that the NCAA’s decision not to sanction University of North Carolina over academic misconduct barely made the news, while corruption in NCAA basketball has turned into a major FBI investigation. Fans might be justified in viewing the NCAA as a boogeyman in scandal-plagued college sports. After all, the NCAA is the organization that began using the term “student-athlete” as a way to avoid workers compensation claims from the widow of a college football player. Rick Eckstein, however, argues in Salon that the NCAA is simply a sign of larger problems in higher education. In his evocative language,

“If the NCAA is Oz’s projection on the wall, a profit-oriented higher education system is behind the curtain pulling the levers.”

Eckstein ties spending on college athletics, which is known to run huge deficits, to the larger trend of the “corporatization” of higher education. Under this logic, higher education institutions work more like businesses than schools, and college athletics are a way for university administrators to achieve a variety of revenue-driven goals. For instance, sports are a way for colleges to manipulate enrollment statistics, encourage alumni donations, and, most importantly, expand the school’s brand. Eckstein writes,

“If we think about college sports as a marketing venture rather than an educational venture, all of this spending makes perfect sense. Think of players as walking advertisements – each branded with the school’s logo – who appear before millions of viewers on ESPN and ABC.”

Athletics isn’t the only part of higher education that seems to have an unstable foundation. Over half of Republicans now believe that universities have a negative impact on the country. Even the students who attend have less faith in the institution. Eckstein argues that it’s time to view NCAA athletics, with all of its contradictions, as a symptom of a corporatized higher education system that places fights over financial gain over student learning.

Why do we impose upon young, talented, and serious-minded high-school seniors the imperative of selecting an academic major that is, more often than not, completely irrelevant to, or at least inconsistent with, their heartfelt desires and true career objectives: to be professional athletes?

In The Chronicle of Higher Education, David Pargman, an emeritus professor of educational psychology at FSU, poses this question. The answer, he seems to believe is, “Who knows?” Suggesting an improvement to the current “deep dysfunction of college athletics,” Pargman goes on to say that, since it’s plain that “student athletes want to be professional entertainers,” we should let “family members, friends, and high-school coaches acknolwedge and support that goal… to study football, basketball, or baseball.”

But how? Well, “higher education, for better or worse, purports to be a pathway to a vocational future,” Pargman argues, so let’s create a “sports performance major.” The first two years would look much like any other liberal arts education, with the junior and senior years offering specialized training in everything from physiology to heavy resistance training labs, elements of contract law, kinesiology, and an introduction to motor learning. “Such prescribed coursework would be relevant to the athlete’s career objectives,” Pargman writes, and, since the students would also be playing for school teams, their experience would be analogous to that of a musical theater student: “They study their craft and display their acquired skill before campus audiences.”

Of course, a great portion of the student-athletes would still not go on to be professional athletes, but not only is this true for many collegiate programs, the major’s design would allow students a chance to gain knowledge of other associated fields. If nothing else, the author closes, “What I propose would be infinitely more honest than the charade that now prevails” as students dreaming of a pro career so often “completely lack interest in the mandatory and largely arbitrary and convenient choice of major.” Essentially, a sports performance major might let students stop acting.