This post draws from a longer CCF Brief originally published December 10, 2013. Rachel A. Gordon is a professor of sociology at the University of Illinois at Chicago.
![By Irangilaneh (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](https://thesocietypages.org/families/files/2014/08/Back_to_school-150x150.jpg)
It is “back to school” time – we can see this all around us, in stores, online, and in the media. As students shop for school supplies and clothing, many are thinking about the image they will portray when they first walk the halls of school. A recent google ad encapsulated these concerns as it opened with a youth searching “How to not look like a freshman.” Technology amplifes – or at least makes more visible – teens’ concern with social image. A recent survey by the We Heart It social networking site, and published exclusively by TIME, documents the ways in which youth thirst for attaching “likes,” “hearts,” and comments to shared photos – the latest incarnation of the original of Facebook hot or not ratings of student photos that make many people cringe, but live on.
The We Heart It study reinforced a finding in my own recent work about the impact of not just comments that are openly hurtful or admiring, but of being lost in the shuffle. One teen in the We Heart It survey reported “Sometimes I just feel like I don’t exist, like I’m invisible to everyone, I pretend it’s okay, but it hurts.” In our study, we considered how others’ ratings of adolescents’ looks associated with their achievement — in grades as well as the social scene. Our most consistent finding was that being above average in looks – what we call standing out from the crowd – was correlated with nearly every social and academic domain that we examined in high school. These advantages continued into young adulthood, including through higher college completion and, as a consequence, higher earnings for the attractive than the average in looks. more...


