In my in-class discussion, I focused on the implications for Cisco. In my opinion, Tim exposed Cisco due to the latter not having a web 2.0 policy or by Tim not following it.

Word-of-mouth can have a powerful effect, which can reflect badly on Cisco. Word-of-mouth is peer-to-peer and is often seen as trustworthy. Here's an example (slightly edited to protect the poster)::

"Go ahead and blacklist the guy, Tim. I still do some network consulting while I’m ___ and had been recommending Cisco products. Thanks to your need to publicly meddle in someone’s life, I’ll recommend a different vendor. Sure, all I do is implement small networks with cheap routers and switches, but that still might be a couple hundred bucks a year in profit that your “advocacy” skills just cost Cisco. And rest assured that I won’t be putting Cisco gear in my own ___ office.

The professional thing to do would have been to contact the guy privately to express your concern, instead of showing the Internet how cool and ballsy you are. Bravo, Tim!"

So, here's a prime example of how to be in the pack of jackals and then after the fact, reframe and backpedal about your actions. Popkin had a follow-up to her article, including an interview with Connor Riley, AKA Cisco Fatty. Well, at least Popkin fessed up::

"Trolling netizens reacted like the juvenile jackasses we know them to be, quickly revealing Riley’s personal information, calling her names that would make a sailor blush, and at least one opportunistic jerkwad erecting CiscoFatty.com. Even Technotica (link to Popkin's original article on Cisco Fatty)had a go, using her as yet another excuse to bash social networking."

I love this quote of Connor::
"It’s kind of amazing how … all of these blog posts came out and a depressing number of them didn’t read what I wrote at all."

Indeed. Why read when you can just skim & react with the emotional equivalent of a 12-gauge with double-aught buck.

Apparently, Cisco has a policy on not commenting on employees, so we won't hear anything about Connor Riley or Tim Levad from them. I still wonder if they have a policy about talking about the company in public fora. If not, I'll bet they will.

It might go something like this.

Is it possible to frame somebody online?

What if a jealous colleague wants to ruin your career by misusing your name? What if they want to make you look bad to future employers?

Robin,
I think you make an excellent point. I think this is a dicey area, where people can easily construct identities, but the law is moving towards saying you cannot co-opt an existing "real" identity.
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This blog post http://bhc3.wordpress.com/2009/03/20/breathe-reflections-the-cisco-fatty-story has an excellent graph of how a blogger's post saw incredible traffic when the CF story went viral.

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