The Home Made Simple Squad is a new ad campaign for Proctor & Gamble cleaning products. Five women make up the Squad. From Lori’s bio:
‘I love to entertain in my home, and when people come over, I want them to walk in and immediately feel welcome and comfortable. So I make sure my house is always looking good and smelling fresh.’ Lori, 37, prides herself on her clean and well-organized home that’s always ‘company-ready’. Lori is disciplined about more than just caring for her home – she’s also recently lost 95 lbs, and keeps fit with a regimen of healthy eating, power walking and yoga.
So not only is she a good housekeeper, she keeps herself fit and trim, too!
Although all of the bios mention that the women have children and are busy, not a single one mentions a husband, partner, or other adult who might have some role in keeping a house clean. Or, for that matter, making the kids clean up after themselves.
Thanks to an anonymous commenter on another post for bringing my attention to this one!
NEW! This vintage ad relates sweeping the floor to dancing… because cleaning vinyl-plastic tile flooring, unlike cleaning other kinds of floors, is a kick!
An Anonymous Reader sent another example of the message that women absolutely love cleaning! The bucket reads, “What could be better than this?” I suppose it could be tongue-in-cheek, but I’m not getting that vibe.
Comments 10
Anonymous — April 9, 2008
Have you seen the new promo (http://oceanup.typepad.com/photos/uncategorized/2008/04/08/gossipgirlpromo.jpg) for the next episode of "Gossip Girl"? Apparently a gay character is going to be introduced. I found the marketing very scandalous, even if it is a show directed towards teens.
Christine — April 9, 2008
What are we living in the 1950s? I guess advertising to the busy woman is gone.
Kishh — November 28, 2009
The world we live in is so outdated. And losing 95 lbs seems like a scary number. Even if you weigh 200lbs, losing half your weight is bound to make you lose muscle. I could just imagine this woman being a cleanaholic and only cleaning her house, not really having a social life. |:
Anonymous — September 2, 2010
It sorta seems like these adds are saing "if you`re a woman and you have to clean, these products will make your cleaning more enjoyable" and less like "You`re a chick, so you must love housework!"