Flashback Friday.
Dating site OKCupid did an analysis of 500,000 inquiry messages to determine what keywords correlate most strongly with getting a reply. It has some great lessons about dating and some counter-stereotypical news about what heterosexual women want from men.
This first graph shows that mentioning someone’s level of attractiveness decreased the likelihood of getting a response (for both men and women), though men were more likely to mention looks. But general compliments about one’s profile increased the likelihood of getting a response (the middle line is the average number of responses, the green bars signify an increase in the number of responses, and the red bars a decrease):
A good lesson in operationalization: “pretty” is used in two ways in our culture, so when they made sure to differentiate between pretty (meaning “sort of”) and pretty (meaning “attractive”), you can see clearly the way that commenting on looks decreases the recipients’ interest:
So, in contrast to stereotypes, many women cannot be flattered into a date (though the figure above includes men and women, I’m assuming most people being called “pretty” are female).
Further, the site found that when men sent messages, female recipients preferred humility to bold self-confidence. The words below all increased the chances of a woman responding to a man’s inquiry:
Instead of bravado and flattery, women appear to actually like men who take an interest in them. They respond positively to phrases that indicate that a guy actually read their profile and is interested in the content of their person:
The lesson: Treat a woman (on the OK Cupid dating site) like a human being and she will respond positively.
And to answer the question, “What do women want?” As my dear friend David Landsberg would say: “Everything!”
This post originally appeared in 2009.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 75
Reanimated Horse — September 28, 2009
I am on OKCupid, and I don't have a real profile, but rather an "advisory" one for men who stumble across it. It's totally relevant here, so without editing it for sociologists, I'm sharing it. Enjoy.
http://www.okcupid.com/profile/OK_Geek/
Tom Smith — September 28, 2009
I'm pleased to see that people also respond well to those who know the difference between "you're" and "your".
another constellation — September 28, 2009
I sort of want to print off hundreds of copies of this entry and start handing them out whenever I hear cat calls.
Study Says: Calling Women Pretty Makes Them More Likely To Reject You | Scanner — September 28, 2009
[...] Says: Calling Women Pretty Makes Them More Likely To Reject You Posted by James Brady Ryan Apparently, women want you to be interested in their personalities! What is that [...]
Brian — September 28, 2009
The flipside is that one can spam out thousands of generic "You're hot, wanna bump uglies?" fearsome fast. The guys who're doing that don't care about the rate of success, but the rate of success multiplied by the number of attempts.
George — September 28, 2009
I wonder how these results hold up outside of the internet. I don't know, but I can imagine that a compliment such as "you look nice" on the internet comes off as creepy, but in person it might be well taken.
Amias — September 28, 2009
I think that on the internet, in terms of looks, women put their best foot forward. The photo shown usually puts them in the best possible light, so if a man responds to them physically, they are naturally hesitant given that this physicality was carefully premeditated. Thus, when men attempt to attract them using physical compliments or commenting on their attractiveness, women are aware of the construction of the physical attractiveness the man is reacting to. Furthermore, it could be theorized that common amongst women (or people in general) on dating sites is the desire to look for romance and love irregardless of physical appearance, or at the very least, that they seek to have their physical attractiveness play less of a role in their choice of a partner, ie "I want someone to love me for me." Therefore they would respond with less degree when they are approached on primarily physical grounds.
Adam — September 28, 2009
I am glad to be able to read such things, whether they be completely true or not. People try to figure out what is good and what is bad. A relationship will never last on looks alone. So thats why I don't think so badly of internet dating, cause you get to know the person, before you see them.
The people that are just yelling you're hot, you're sexy...etc. right away arent after a meaningful relationship..
True beauty is not what the eye can see.
Inner beauty will shine farther then outer.
Let your inside become your outside.
If i go around saying to every girl that looks good. You're hot. It doesnt mean anything. You tend to mean it less. The people that you are telling know they look good, specially if you are taken to walk up to them and tell them.
Girls are more then looks, they have brains and want us to know it. Taking interest in something more then their shell means a lot more to them then telling them how hot they are. Oh. and dudes stop saying "hot" that just seems slutty. Cute, pretty, adorable, etc are more acceptable terms.
Just think, you are trying to figure them out, to the point where you try to figure what to say..I promise you they are doing that too.
Adam S. Austin
xgetsthesquare: OKCupid looked at 500,000 inquiry messages… » House of Naked — September 28, 2009
[...] What Do Women Want?* » Sociological Images [...]
iLinkSpam 2.0 (29th September, 2009) | Geek Feminism Blog — September 28, 2009
[...] Images discusses the OKCupid data on which approaches do and don’t work in online [...]
Allen Davis — September 29, 2009
Hilarious. Check out www.shitmybfsays.com and www.shitmygfsays.com
Craig — September 29, 2009
"...many women cannot be flattered into a date..."
I don't know if the data show that. Referring to someone as "cool," "fascinating," or (Lord help us) "awesome" seem just as likely to me to constitute flattery as using words like "cute," "hot," or "beautiful." I mean, the Grand Canyon is "awesome." Some kid's OKCupid profile is probably a trifle less overpowering.
What we might be able to say is that many women can not be flattered into a date on the grounds of their _appearances_. Praising their thoughts, interests and experiences seems to go a lot farther. But that's just as capable of being "flattery" as anything else. I've flattered a few bosses and clients in my time, and I've never called any of them "sexy."
Andrew — September 29, 2009
I notice that the graphs represent not how many messsages result in an actual date, but rather a reply.
Crucial difference here. If you get a thoughtful/personal message from someone you're not interested in, it would seem very rude not to at least send a polite note back. But if you're merely getting hit on for your photo, there's no such feeling of obligation.
It tends to work the same way on gay male dating sites, which are less subtle about their photo-driven meat-market approach. So perhaps this says less about what women want than about the social norms of flirtation.
I'd be interested to see a similar graph that shows which opening lines resulted in an actual date!
Village Idiot — September 29, 2009
Ok, so based on the graphs I've written the perfect online dating site introduction:
Cool! It's nice that I found your profile. It was fascinating. No, it was more than that. It was awesome. I had pretty much given up on finding that special someone online, even though I was pretty sure that I am a pretty good catch. I know this message is unexpected, and I'm sorry, and by that I mean I truly apologize if it puts you into a pretty awkward situation. You're probably kinda curious what I thought as I read your profile. Your name caught my attention right away. It was pretty much awesome. I also noticed that your profile layout and choice of font reveal exceptionally good taste, and when I noticed you mention you were looking for a guy who was interested in more than your looks, I immediately went and did a bunch of research about how to make it seem like my interest in you is based on more than your small low-resolution profile photo.
Anyway, not everyone signed up on these sites is seeking a relationship. Some are after something much less involved, like a weekend tryst or something similarly casual. An analysis of terms that were replied to vs. deleted should take the respective intentions of those involved into account rather than make an assumption that they all want "a relationship" (whatever in the Hell that means).
Wise Elephant: Design and Influence » Blog Archive » Links for 9/29/09 — September 29, 2009
[...] What Do Women Want? (Contexts.org): Dating site OKCupid has done an analysis of 500,000 inquiry messages in order to determine what keywords correlate most strongly with getting a reply or getting deleted. LINK [...]
John Stark — September 29, 2009
So it turns out the Pick-up Artists are correct. No real surprises there, most women can be gamed.
Onde Baru for, os malucos a seguirão « artes menores — September 29, 2009
[...] Uma dica pra você que age feito o maluco do Biju. Eu tinha visto ele antes da aproximação, tinha achado [...]
Sighter — September 29, 2009
I mean, OKCupid has gay personals too. I'm actually kind of offended they didn't bother to do any research on us too. Unless they did and I can't find it.
Grizzly — September 30, 2009
"Further, the site found that when men sent messages, the recipient preferred humility to bold self-confidence."
Is this a good thing? If men preferred women who engaged in self-effacement, wouldn't we chastise them for wanting a meek and timid woman?
oddrid — September 30, 2009
I'm throwing my two cents in with Sighter. The fact that they only measured heterosexual interactions is frankly kind of offensive. OKCupid has a substantial queer community, and it really wouldn't be that much of a stretch to record and analyze those answers as well. Did they just not think we were interesting enough?
I'm also pretty shocked that Sociological Images didn't point out this blatant absence in their post. :/
thewhatifgirl — September 30, 2009
This just reminds me of Why Women Hate Men.
Healthcare reform ruckus and a rape tunnel « PAPER: because sex rights are civil rights. — September 30, 2009
[...] women and dating and sex: OkCupid’s data suggests women like being treated like human beings by prospective partners, while this cartoon attempts wit and fails [...]
Sighter — October 1, 2009
Oddrid, you are such a sockpuppet. ;)
progirl — October 4, 2009
Honestly guys, i think you are all kind of missing the point of why women do these things...
Maybe we find it rude to be approached on the street and complemented because it is a purely selfish act on the part of the guy. It doesn't suggest that he wants the woman to think she is pretty. It suggests that he wants her to, in a split second,
1) asses that he is not a threat to her physically
2) give him control of her ability to find a mate
3) confirm that he is indeed the "alpha" male
4) stroke his pride
5) forfeit her own pride
6) and sacrifice her standards and beliefs for the sake of the man's ego. Because, honestly, anyone who makes judgments about others in a split second must have no standards.
Obviously it's rude to expect anyone to sacrifice so much, even if you've known them for a long time, not to mention just a second. So any person with self respect will not respond to being approached on the street.
Also, Andrew -
"A woman’s job is in the public eye..she in fact is a model..and is paid to look (gah) “hot” So when a dude in fact says you are so hot and pretty… She is taken to believe she is doing a good job no?"
I would disagree that it always makes a girl "feel good" to do what she should be doing in the opinion of the public. Instead, a girl who is smart will care only about the opinions of those who will treat her well. That's what makes it even more unacceptable for random guys to make physical compliments about someone. If it is a person you don't know at all, you have no way of knowing if that person is even safe to know or talk to, or is interesting, or fun, or violent, etc. That's probably why girls respond better to someone who is obviously trying to get to know them a little. It gives the girl time to judge whether that person is a threat to them or is gentle or whatever...and even if she makes the wrong decision, at least she's minimized that risk. So even if she just wants a fling or a weekend of fun or whatever, she wants to know that the person she's hooking up with isn't a fucking creeper.
That's why internet dating sucks, cause it's a lot harder to judge those things online...and real life meeting and dating is head and shoulders above because it allows for some forsight if either of the people want it.
I mean, even just on the pure basis of looks - if a girl goes out seeking a date, shouldn't she care more about whether she thinks the dude's good looking than about what he thinks of her? It takes a seriously insecure person to date someone who finds them attractive but who they find unattractive (or even mildly attractive). This is just another case of disproportionate stress being put on the woman's looks than the man's.
And i think a lot of this applies to gay couples too...the meat market thing makes it really hard to form lasting relationships...it's really sad, the physical standards that guys are held to in gay communities...
Race, Response, and Dating Websites » Sociological Images — October 27, 2009
[...] Do Women Want?”, based on data collected by the dating site OK Cupid (short story: women like it when men engage with their personality, not just their looks). Mary S. sent in a link to some of their data on race and response rate, with some fascinating [...]
Guest Post: In the Land of the Hideous, the Somewhat-Less-Than-Loathsome Man is King » Sociological Images — December 3, 2009
[...] and messaging. We think it’s an excellent addition to our posts on OKCupid’s data on what women want and the race politics of online dating. He gave us permission to reproduce it [...]
OK Cupid Data on Sex, Desirability, and Age » Sociological Images — February 22, 2010
[...] from OK Cupid: the racial politics of dating and what women want. var addthis_language = 'en'; Leave a Comment Tags: age/aging, gender, gender: [...]
My Life Online: Meet Cute | Wood's Stock — June 14, 2013
[...] in 2009, OkCupid released a series of reports studying the way its members interacted with each other. They found that on average, women were [...]
Dave — February 27, 2015
I realize I am five years late to the party; reading this because it's been re-posted.
I see a huge problem with a confound in the data. Everybody knows that women are much less likely to reply to messages in the first place. As Lisa points out, women are probably the ones being given the lion's share of the comments on their attractiveness. So if we look at the data for all genders rather than just looking at women, that first graph is very misleading. A big part of the reason "awesome" is more successful than "sexy" is that it's equally likely to be directed at men, who reply often, while "sexy" is usually directed at women, who do not reply often.
I don't know if it's enough of an effect to totally cancel out any of the data presented. But I know it's enough of one that I can't really view any of this data as meaningful unless there are gender-specific graphs as well.
Aha — February 27, 2015
"They respond positively to phrases that indicate that a gay actually read their profile"
What Do Women Want?* - Treat Them Better — February 27, 2015
[…] What Do Women Want?* […]
Anonymouse — March 1, 2015
'Heterosexual'? Please point me to where in the original article the word 'heterosexual' was mentioned. There were a few places where it was specified that it was an interaction between a man and a woman (such as the caption on the 'male self-effacement' graph), but 1) women seeking men/men seeking women does NOT equal 'heterosexual' because there are many people on OKCupid that are bi/pan/poly/etc; and 2) I found no place in which orientation was mentioned or discussed.
Your assumption of 'heterosexuality' given the absence of any clear statement on the matter is heterosexist. Especially considering that OKCupid has (and has always had) a large MOGAI community, I would highly recommend you attach a correction to this and the original post that removes the assumption of heterosexuality from the context. And in the future I would highly suggest that you do better on challenging your heterosexist 'heterosexual unless explicitly specified otherwise' assumptions.
What Women Respond To - CURATIO Magazine — March 2, 2015
[…] What Women Respond To […]
Gender Focus | Round-Up: Mar. 3, 2015 — March 3, 2015
[…] Data from OkCupid shows what women seeking men want: to be talked to like a human being (Sociological Images). […]
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This research is absolutely infuriating! This should be taught in our schools, something as elementary as women responding to men who treat us as human beings. I was on OKCupid around 2010-2011 and it was 100% depressing.
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