This t-shirt was available from Delia’s, a mail-order catalog that targets girls between the ages of 12 and 15. They stopped selling it after some complaints.

In this ad for St.Pauli’s Girl beer, a woman’s body has been turned into the alcohol itself, conflating liquor and women as products for consumption:

NEW! (Mar. ’10): Tom M. sent in two more examples. This is a brand of Russian beer manufactured to look like a woman in fishnets and a garter (found at copyranter):

And Skinny Blonde is an Australian brand (found at Change Marketing):

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.


On the back it says “Formulated to turn 21 to 35 year olds into drunken, energized, sex freaks. –BottleWatch”

The back also has a silhouette of a woman holding a can of Four.

Welcome to Sociological Images.  The images in this post correspond to an article in the anthology Images That Injure.

Figure 1: Advertisement for Tango Dance Lessons

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Figure 2: Advertisement for Cabana Cachaça Rum

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Figure 3: Advertisement for St. Pauli Girl Beer

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Figure 4: Commercial for m&m’s:

Figure 5: Advertisement for m&m’s:

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Figure 6: Advertisement for m&m’s:

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Figure 7: Commercial for ampm Convenience Stores

Figure 8: Commercial for ampm Convenience Stores

Figure 9: Advertisement for Redtape Shoes:

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Figure 10: Commercial for Mayflower Moving Company

Figure 11: Commercial for Moosehead Light Beer

Figure 12: Advertisement for Slim Fast

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Figures 13, 14, and 15: Advertisements for Itambé® Fit Light Yogurt

Figure 16: Advertisement for Skyy Vodka from Maxim and Cosmopolitan Magazines

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Figure 17: Couple from King of Queens

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Figure 18: Couple from According to Jim

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Figure 19: Couple from The Simpsons

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Figure 20: The Character Richard Fish from All McBeal

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Figure 21: The Character Ling Woo from Ally McBeal

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Figure 22: The Character John Cage from Ally McBeal

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Figure 23: The Character Nell Porter from Ally McBeal

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Figure 24: Advertisement for Dolce & Gabbana

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Figure 25: Advertisement for Unforgivable Woman Perfume

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Figure 26: Advertisement for Isaia Napoli Clothing

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Figure 27: Advertisement for Campari

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Figure 28: Advertisement for Fashion Designer Brian Atwood

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Figure 29: Advertisement for Fashion Designer Brian Atwood

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Figure 30: Advertisement for Fashion Designer Brian Atwood

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Figure 31: Advertisement for Lanvin

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Figure 32: Advertisement for Missoni

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Figure 33:  Advertisement for Patrick Cox

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Figure 34: Advertisement for Voodoo pantyhose

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Figure 35:  Advertisement for Dolce & Gabbana

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