Camille S. sent along a characteristic example of advertising for kids’ toys.  From KMart, the catalog specifies very different ideas for boys versus girls:

In contrast to the KMart advertising, Shannon H. sent a link to the advertising at Bazoongi. Their website, featuring slumber bags and play structures, is both multiracial and breaks down gender stereotypes. Notice that the boys and girls are both modeling boy-ish (blue, sciency) bags and girl-ish (pink, pony, butterfly) bags:

And this “dollhouse,” for example, shows mixed-sex play:

As does this “superhero hut”:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Today I’ve got another of my occasional posts of various items related to gender and technology. All of these examples either reflect the male gaze in tech-related media or reinforce the idea that the primary creators and users of science and technology are males.

Morgan A. pointed out a recent cover of Wired, which she read about on Cindy’s Take on Tech:

In her post, Cindy points out that Wired often sexualizes or trivializes women when it puts them on the cover, or uses women to illustrate stories about other topics rather than focusing on their accomplishments. A few examples:

So the first one mentions being naked, the second has a woman displayed synthetic diamonds, the third uses a woman to illustrate a story about being famous even if you’re a “nobody,” and Uma Thurman appeared because she played a character in a movie based on a novel by Philip K. Dick.

I looked at all Wired covers from 2005 through 2010. Of those, 46 had people on them, in either human or cartoon form (including body parts, such as the boob cover), whose sex could be fairly well inferred. And 12 of those, or 26%, had a woman (or female character, as with the manga cover) either alone or pictured with men. Those 12 included several of the covers pictured above, as well as one showing the lower half of a woman’s face as she puts a pill in her mouth. The accompanying text is for an article titled “The Thin Pill.” When I went to the article, I found this set of photos:

So we have part of a naked woman’s body to represent the idea of thinness itself, one image of a male scientist quoted in the story, and another image of a clothed man who isn’t identified.

In a similar example, Julie Alsop sent us a link to a post at twatterr about covers of magazines about digital photography and Photoshop. A few examples:

The twatterr post has a link to archives to see covers of back issues of a number of digital photography magazines, and as she points out, they tend to use lots of sexualizes images of (very thin) women. Passive, sexualized female robots/cyborgs are another common theme.

Merve G. sent in this video, titled “The Power to Create,” made by the University of Copenhagen. In the video, women are sexualized, and we see the male = active, female = passive dichotomy: men have the “power to create,” while women are the things being created by them:

Barbara B. N., a Research Fellow at the Technical University of Lisbon, sent in this Nokia video in which the woman describing the features of a Nokia product first makes sure to describe herself — she’s hot — and at the end of the video tosses her head seductively and invites you to choose another video to “see more of” her:

And finally, an anonymous reader let us know about the “Geek and Gamer Girls” video, a parody of Katy Perry’s “California Girls” created by four actresses who called themselves Team Unicorn:

As the sender-inner says, she feels conflicted about the video. On the one hand, the song does celebrate girls being geeky and into science and technology and other elements of geek culture often associated mostly with guys. But on the other hand, “the difference between the message I got from the song lyrics and the message I got from the video left me rather uncomfortable. I guess it’s only cool to be a geek girl if you’re really really pretty.”

In the tradition of highlighting different Christmas characters (e.g., Krampus and Black Pete), we bring you Santa’s granddaughter Snegurochka, the “Snow Maiden.”  Snegurochka was brought to my attention by my Dmitriy T.M.

In Russia, Santa is frequently accompanied by Snegurochka. This allows female high school and college students to get in on the Christmas gig that, in the U.S., is restricted to guys with (fake) beards. Apparently lots of students get holiday work playing her.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

(NOTE: I am writing this post on January 2nd, 2010… almost a year before it will publish.  As I write it… I wonder if the wars in Iraq and Afganistan will still be ongoing.)

Last year Christmastime, Gin and Tacos highlighted this Walmart commercial:

He writes:

That commercial has nothing to do with Wal-Mart. It tells you nothing about its products, services, prices, or policies. It’s just sentimental pap, a cheap effort to bypass logic and score points on an emotional level.

Indeed, Walmart is attempting to associate its company with the admiration inspired by those risking their lives in war.  Why this doesn’t result in a strong and consequential backlash is lost on me.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

E.C.S. sent along this clip from Keeping Up with the Kardashians in which the world is introduced to Kim’s wax figure, to be installed at the famous Hollywood wax museum, Madame Tussauds. E.C. asks, and suggests and answer to, the question: What has Kim Kardashian done to earn a spot beside historic presidents and renown musicians?  Kardashian, she explains, is being honored for her capitulation to patriarchy.  She explains:

Using her attractiveness, and her sexual and social capital as tools, Kim has made herself both a career and fame by winning the attention of men…

E.C. is referring, here, to Kardashian’s patriarchal bargain.   A patriarchal bargain is a decision to accept gender rules that disadvantage women in exchange for whatever power one can wrest from the system. It is an individual strategy designed to manipulate the system to one’s best advantage, but one that leaves the system itself intact.

Indeed, this is what Kardashian has done, and very successfully. So, for what is she famous? For making this bargain and getting such a good deal for herself. “Congratulations, Kim,” E.C. writes, “for being patriarchy’s perfect woman.”

Clip:

See also our post on how Tila Tequila’s patriarchal bargain ultimately backfired.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Last month, Lisa posted a video of Jennifer Lee discussing the U.S. racial ideology with Dalton Conley. Jennifer (who teaches sociology at the University of California-Irvine) emailed us to let us know there’s now a second video, in which she discusses the difference between race and ethnicity, as well as how racial ideologies are socially constructed:

Peter Nardi, of Pitzer College, sent in an image that illustrates the social construction of race. He visited the Apartheid Museum in Johannesburg, South Africa, and took a photo of a plaque on the wall that reprinted information published in the Johannesburg-based newspaper The Star on March 21, 1986. The article reported on changes in the official racial classification of over 1,000 South Africans in 1985:

Because race is socially constructed, racial classifications change as underlying racial ideologies shift, sometimes opening up opportunities (for instance, allowing groups to be classified as a less stigmatized race) but also often reinforcing racial stratification (such as when the U.S. made the “one-drop” rule, by which you were African American if you had even one Black ancestor, official policy, preventing mixed-race individuals from avoiding the stigma of being Black).

And I’m visiting my family until the 28th, so I will have very sporadic internet access. I’ve scheduled posts for the whole week, but I won’t be able to update/correct/respond much, so I apologize in advance. On the upside, my trips home often provide material for at least one post, so yay!

Talking Points Memo posted an article about a study recently released by the Program on International Policy Attitudes at the University of Maryland. The study looks at misinformation about issues related to the 2010 election among the U.S. electorate. The survey sampled 616 individuals who reported that they voted in the November elections, and according to their methodology, was chosen to be representative of the overall U.S. population. After individuals were chosen to take part, they were asked to complete an online survey; those who didn’t have access to a computer were provided with a laptop and internet access. You can read more about this method of collecting data, which uses an online program called Knowledge Networks, here.

Of course, any study of misinformation brings up the tricky question of how to identify what is “true,” and how to do so in a way that isn’t itself political. The authors explain at length:

…we used as reference points the conclusions of key government agencies that are run by professional experts and have a strong reputation for being immune to partisan influences. These include the Congressional Budget Office, the Department of Commerce, and the National Academy of Sciences. We also noted efforts to survey elite opinion, such as the regular survey of economists conducted by the Wall Street Journal; however, we only used this as supporting evidence for what constitutes expert opinion. In most cases we inquired about respondents’ views of expert opinion, as well as the respondents’ own views…in designing this study we took the position that some respondents may have had correct information about prevailing expert opinion but nonetheless came to a contrary conclusion, and thus should not be regarded as ‘misinformed.’

…

On some issues, such as climate change, there is a vocal dissenting minority among experts. Thus questions were framed in terms of whether, among experts, more had one or another view, or views were evenly divided.

The researchers first asked if respondents believed they had seen or heard misleading or incorrect information during the fall campaign. Overall, a majority of voters said they had encountered misinformation during the election, and over half said there was more misinformation this time than usual.

The results also indicated relatively high levels of misinformation on a number of questions. For instance, 40% thought the Trouble Assets Relief Program (TARP, or the bank bailout) was passed under President Obama, when it was actually passed under President Bush; 43% didn’t know that President Obama has increased the number of U.S. troops in Afghanistan. And overall, respondents seemed quite confused about financial policies, with overwhelming majorities of both Republicans and Democrats getting questions about taxes, the stimulus, and the auto maker bailout wrong:

However, for most items, Democrats and Republicans tended to differ on which issues they were misinformed about, in fairly predictable ways:

Finally, the study found that source of information seemed to play a role. Those who said they watched Fox News were more misinformed than any other group, and the more they watched it, the more misinformed they were — whereas with most other news sources, the more news individuals consumed, the less misinformed they were. Viewers of Fox News were more likely to believe the following (incorrect) statements (from p. 20 of the report):

most economists estimate the stimulus caused job losses (12 points more likely)

most economists have estimated the health care law will worsen the deficit (31 points)

the economy is getting worse (26 points)

most scientists do not agree that climate change is occurring (30 points)

the stimulus legislation did not include any tax cuts (14 points)

their own income taxes have gone up (14 points)

the auto bailout only occurred under Obama (13 points)

when TARP came up for a vote most Republicans opposed it (12 points)

it is not clear that Obama was born in the United States (31 points)

This pattern persisted regardless of political affiliation — Democrats who reported watching more Fox News were more misinformed than other Democrats, though less so than Republicans who watch the same amount of Fox News.

This table shows the number of respondents who said most experts believe climate change either isn’t occurring or that the scientific community is evenly split, by source of news and how often they view that source (p. 21):

They have the same breakdown of data for each question. In general, the lowest levels of misinformation were found among those who reported high levels of consumption of news from MSNBC and/or PBS/NPR. However, as the study authors point out, for a number of questions (such as those about the effects of the stimulus program), all groups had quite high levels of misinformation.

Of course, this leaves a number of questions unanswered: are people more misinformed because they watch Fox News? Or are misinformed people more likely to watch Fox News at least in part because it is more likely to reinforce ideas they already have?

And how does the choice of these particular questions, out of all the potential questions we could ask to judge how well- or poorly-informed people are, affect the results? I suspect critics might say that many of these questions are ones liberals are more likely to get right simply by answering based on political ideology, regardless of actual knowledge — for instance, someone who is Democratic might be more likely to say the health care bill wouldn’t add to the deficit, and thus be “right,” but answer that way because health care reform was a Democratic-backed policy and thus something they supported, not because they have any concrete knowledge about it. As we see with the question about the Chamber of Commerce, when a question doesn’t fit so well with liberal-leaning views (the Chamber of Commerce tends to be more popular among conservatives), Democrats showed high levels of misinformation as well. If we asked more of those sorts of questions, would we find that Democrats (or, say, those who report PBS or NPR as their main source of information) were more misinformed than Fox viewers?

Thoughts?

Mark Grief wrote a fantastic analysis of the “hipster” in the New York Times.  Drawing on a book he edited,”What Was the Hipster?“, with Kathleen Ross and Dayna Tortorici, Grief offers an analysis based on the work of Pierre Bourdieu.

Bourdieu observed that the rich justified and naturalized their economic advantage over others not only by pointing to their bank accounts, but by being the arbiters of taste.  Bourdieu shows us that taste…

…is not stable and peaceful, but a means of strategy and competition. Those superior in wealth use it to pretend they are superior in spirit.

Style, in other words, is not just arbitrary; it is about establishing that you are better than other people.

Those below us economically, the reasoning goes, don’t appreciate what we do; similarly, they couldn’t fill our jobs, handle our wealth or survive our difficulties.

But the rich aren’t the only ones who attempt to use taste and style to gain and preserve status.  Indeed, hipsters may be the purest example of this phenomenon.

“Once you take the Bourdieuian view,” Grief explains, “you can see how hipster neighborhoods are crossroads where young people from different origins, all crammed together, jockey for social gain” by liking cool things first.

I will quote Grief liberally because he does such a fantastic job of describing the field:

One hipster subgroup’s strategy is to disparage others as “liberal arts college grads with too much time on their hands”; the attack is leveled at the children of the upper middle class who move to cities after college with hopes of working in the “creative professions.” These hipsters are instantly declassed, reservoired in abject internships and ignored in the urban hierarchy — but able to use college-taught skills of classification, collection and appreciation to generate a superior body of cultural “cool.”

They, in turn, may malign the “trust fund hipsters.” This challenges the philistine wealthy who, possessed of money but not the nose for culture, convert real capital into “cultural capital” (Bourdieu’s most famous coinage), acquiring subculture as if it were ready-to-wear. (Think of Paris Hilton in her trucker hat.)

Both groups, meanwhile, look down on the couch- surfing, old-clothes-wearing hipsters who seem most authentic but are also often the most socially precarious — the lower-middle-class young, moving up through style, but with no backstop of parental culture or family capital. They are the bartenders and boutique clerks who wait on their well-to-do peers and wealthy tourists. Only on the basis of their cool clothes can they be “superior”: hipster knowledge compensates for economic immobility.

All hipsters play at being the inventors or first adopters of novelties: pride comes from knowing, and deciding, what’s cool in advance of the rest of the world.

This, Grief concludes, is why everyone, especially hipsters, hates to be called a hipster.  The whole idea is to have authentically superior tastes.  Once you are revealed as someone who cares about having the right tastes, you are disqualified as a person who has good taste effortlessly.  Likewise, if you are suddenly one who has the same tastes as everyone else, you are just one of the masses.  Being a hipster, it turns out, is a perilous identity that must be constantly re-worked and re-authenticated.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.