This is an ad (found here) for House of Dereon’s collection for girls. House of Dereon is the fashion label created by Beyonce Knowles and her mother.
The girl standing on the right is wearing high heels which seem to actually be her size. They are not, thankfully, for sale on the website. This might be interesting to add to a discussion of the adultification of girls or the Miley Cyrus scandal.
Thanks to Elizabeth for pointing this one out!
Comments 9
acolyte — May 10, 2008
House of Dereon clothing has always catered to the lowest common denominator and I am not surprised by this kind of clothing because the women they market to dont mind dressing their children like this.
Marcela — May 11, 2008
¿Por que no dejan a las niñas ser niñas? ya tendrán el resto de vida para vestirse asi.Es horrible disfrazar así una niña y sexualizar su imagen.
Gwen Sharp, PhD — May 11, 2008
Estamos de acuerdo, Marcela.
dereon girls collection — May 14, 2008
[...] adultification of girls or the Miley Cyrus scandal. Thanks to Elizabeth for pointing this one out! http://thesocietypages.org/socimages/2008/05/10/house-of-dereon-ad-for-girls-line/Cool Cartoon Girls - Free Software Download - Downloads.nlTAGS: cartoon style icons cartoon icons [...]
Tickle Me Elmo and the Gangster Meme » Sociological Images — September 30, 2009
[...] more examples of this phenomenon, see these advertising images at a shoe store, Beyonce’s House of Dereon clothing line for girls, the marketing for the Alvin and the Chipmunks remake, and these candy “grills.” [...]
Tickle Me Elmo and the Gangster Meme | Racialicious - the intersection of race and pop culture — October 7, 2009
[...] more examples of this phenomenon, see these advertising images at a shoe store, Beyonce’s House of Dereon clothing line for girls, the marketing for the Alvin and the Chipmunks remake, and these candy “grills.” 2. In a [...]
VINTAGE ALBUM COVER NEWLY CENSORED » Sociological Images — November 27, 2009
[...] young girls. See contemporary and historical examples here, here, here, here, here, here, here, here, here, here, here, here, here, and here. Oh [...]
so sweet — December 14, 2009
i believe the house of dereon is not to adult like its fashion.but i can not seem to find out how to audition my child for an ad?
Kam — September 11, 2010
Who would be the lowest common denominator, and what would they be the lowest common denominator of?