Velanie W. sent me this video (found at here), in which the parents clearly think it’s funny that when their toddler daughter says “sparkling wiggles,” it sounds like she’s saying something very different:
(after the jump b/c it automatically plays and that gets annoying)…
Now, if it was just a video of a little girl mispronouncing some words, this video wouldn’t be sociologically interesting–kids have trouble enunciating, and they can’t help it if the way they say things sounds like something else, perhaps something offensive, to adults sometimes.
What struck me, though, is the parents egging her on to repeat it, and to say things like “Get a job, sparkling wiggles!” To them, the fact that when she says “sparkling wiggles” it comes out sounding like a racial epithet is funny and endearing, enough so that it’s worth getting her to repeat sentences with the phrase in it.
This is an example of what I think of as casual racism. By casual, I don’t mean unimportant or harmless. What I mean by that is the type of prejudiced behavior and language that doesn’t necessarily reflect a deep-seated hatred or extremely bitter attitude, but rather is a taken-for-granted way of acting or speaking about non-Whites. Several of my family members do this. They don’t hate non-Whites in the way we think of prejudiced people being angry and resentful; they don’t think African Americans are taking their jobs or hurting them in any specific way. I doubt my grandma has spoken to an African American more than a few times in her life. But it is just part of their worldview that it is acceptable to use offensive racial epithets in conversation. It is a sense of entitlement to use degrading and prejudiced language to describe non-Whites, and to expect, when challenged, that saying “I’ve met some nice Black people” or “I’m nice to Black people when I meet them” should protect them from charges that they are racist.
I could be wrong, but that’s what it sounds like is coming from the parents in this video: they don’t sound hateful or bitter, they just sound like they think it’s fine to laugh at (what sounds like) racist language, and to share it with others, and that there are contexts in which even such racially-charged words are cute. It’s the sense of entitlement to use offensive language and then, if criticized, to claim it was “just a joke” and that the criticizer doesn’t have a sense of humor or is hyper-sensitive, meaning they have the problem. Of course, this helpfully deflects criticism by turning it into a debate about “political correctness” and such instead of people continuing to think racist language, imagery, etc., is funny.
Thanks, Velanie!
Comments 20
Halfmad — January 2, 2009
Ugh; I think they sound like HORRID parents. I have come across many "casual racists" in my lifetime, and it always galled me that some white people assume that just because you're white it's okay to say something racist, like they're assuming you'll agree. I don't see this as casual at all (the video, I mean). Otherwise, why is it so damn funny to them?
Elena — January 2, 2009
And it's in part because of that sort of low-level racism (among other reasons) that I stopped buying the Spanish satyrical magazine El Jueves many months ago. When Barack Obama won the elections I was mildly interested in knowing how many pages in the magazine until the first racist joke, and it turned out it was *on the cover* =__=
(the text in the picture translates as "Watch the pendulum and repeat after me -- everything is alright... everything is totally alright...")
chuk — January 2, 2009
First off, I don't engage in the kind of "casual racism” I am about to defend.
This is probably a lost cause, I've brought it up with many Americans (at least the class and breed of Americans I am liable to come across most often) in the past and they have seemed unwilling to budge on it. There is a lot of wrangling over the use of certain racialized words in America (and to some extent in Canada too), which tends to reduce racism to something like a speech impediment, vulgar dialect, or at least a poor choice of words. During my last fist a cuffs, I found myself having to argue that racism was about injustice, and it was a problem because of concrete cases of prejudice resulting in inequality. It is argued that making divisions among populations opens up the door to violence. This is absolutely true, and so lines need to be drawn cautiously, or done away with entirely. But drawing lines is not what's at fault—we tend to distinguish between tall people and short people without much trouble. The problem of racism in America, and in Canada, is that those lines were drawn and for hundreds of years various systematic efforts were made to make these divisions felt. Racism is real because if you're born black in today, you're a lot more likely to end up worse off and have fewer opportunities in life than if you are born white; and, because there is a number of white people in positions of power today that are consciously trying to keep it that way. I would love it if this featured more prominently in public discussion.
This post is already to long, but to flesh it out I would try and post several examples where people use seriously racialized words in ways that might not necessarily result in inequality. A lot of people employ “casual racism” and I don't deny that it is totally in bad taste (What's taste? Ahem, Bourdieu). But having everyone not using certain words is not going to solve racism in America. Discussions of word choice have to feed directly into discussions of injustice.
So, how does the case cited above produce and reproduce objective inequality? ;) Let's begin with “Get a job, sparkling wiggles!”... Black people are not any more lazy than white people, and you would have to be a moron to not hire a skilled black person because you're worried about this...
Lazercat — January 2, 2009
God, that's fucking horrible. Those parents are displaying about half the intelligence of a hamster...together!
Casual racism is really just another example of how fucking oblivious so many people are to their own privileges. I'm pretty sure these people are the types who whine about "political correctness".
Halfmad — January 2, 2009
Chuk, having everyone "not use certain words" of course is not going to SOLVE the problem. Neither is standing by silent not saying anything when someone does. The point is, every time I speak up and point out why I am bothered, offended, or why what someone is saying isn't okay, then that's one more person who maybe starts to get an inkling that not everyone feels the same way they do. Perhaps they'll start to ask themselves why. Perhaps they'll at least keep from saying offensive shit when I'm around, and that's a start.
Susan — January 2, 2009
Actually, what would *really* be funny? The parents take their child to a company picnic where they introduce the family to the mother's new boss, who happens to be black. Their adorable daughter decides right then and there to perform a little dance and sing a song she's made up containing a repeated chorus with the phrase they found so hilarious. Now THAT would be funny!
thewhatifgirl — January 2, 2009
They don’t hate non-Whites in the way we think of prejudiced people being angry and resentful; they don’t think African Americans are taking their jobs or hurting them in any specific way.
Except that these are often the same people who believe that all black people need to "get a job," as they told the little girl to say in the video. This kind of racism is based just as much in anger and resentfulness - anger and resentment over the belief that black people are essentially stealing white people's hard-earned money through welfare and supposedly able to live far better lives than white people, full of unearned money and idleness. I don't see this kind of racism as any less virulent or horrible than, say, that of the members of the KKK.
Gwen — January 2, 2009
thewhatifgirl--
I totally agree with you. It's not that I think this type of racism isn't harmful--many sociologists actually argue that in our supposedly "color-blind" society, it's more problematic, b/c we've come to associate racism with Southern nutjobs who scream about the Downfall of the White Race or something really explicit, so this type of racism goes unnoticed or seems benign--"it's just a little joke! Don't be so sensitive!"
I'm just saying that these types of comments are casually dropped into conversations in a way that isn't necessarily centered around a specific hatred (though, as several commenters have pointed out, you have to have some level of disrespect for a group to speak in such a way), as opposed to some of my relatives, who get on long rants about Jews and the New World Order, etc. etc. I find it horrifying that people can just casually drop racist statements into a conversation and then move on, as though it was nothing--in a way I find it more startling than when people go on a racist rant, b/c it seems to come out of nowhere and they treat it as totally inconsequential.
chuk — January 2, 2009
Ok. I think my point was kind of missed. I talk too much. What I was trying to say is that it frustrates me that conversations about racism seem to frequently end at the semantic level, as if this is the source of the problem.
"thewhatifgirl" kind of captures my point exactly. Of course, using a racial slur and lynching people are not necessarily equally as horrible. Gwen makes a useful distinction when she cordons off what she calls "casual racism." In fact, there are several contexts where racial slurs can take on entirely different meanings then the content normally attributed to it by bougie academics and PC liberals (just the dominant voices on this).* I've witnessed people literally bridge the same chasms that these slurs are supposed to create using them (not to say I would, nor am I saying that its as simple as that).
*I am a bougie academic and a PC liberal (Actually, I'm pretty radical, but for all intent and purpose this will do).
Dubi — January 3, 2009
Here are two alternative readings:
1. It's funny when kids talk like this not because the parents are latent racists (that is, they're making fun of blacks) but because the kid sounds like a redneck, and that's the group they're making fun of - hence phrases like "get a job" - they're mocking the racists, not blacks.
2. There's another video somewhere on the intertubes, with a kid who mispronounces "truck" (guess as what), and his parents(?) egg him on to say "truck you" and "aw, truck!". It's EXACTLY like this video, only that the slurs are not racial but general. Looked at in this context, the actual meaning of the slurs is irrelevant - all that's important is that the kid seems to be using improper language. That's all that matters. If the kid was saying something improper about whites (are there racial slurs against whites? Honky? I'm not familiar enough), it would still be as funny. So it's not casual racism, it's casual non-PCness, non non-puritanism, or non-prudiness. Is all.
Radio Free Newport : Saturday’s news: from segregation to Sam & Dave — January 3, 2009
[...] Sociological Images » Isn’t It Cute When Kids Sound Racist? - Gwen at Sociological Images does a nice job of using this stupid video as an example of how many whites treat racism in a causal, taken-for-granted way. [...]
Greg Laden — January 3, 2009
No, I don' t think this is even close to casual racism. This is just plain old regular nefarious racism. You are giving the parents a break they do not deserve.
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[...] 6, 2009 · No Comments Gwen at Sociological Images posted this video of a young girl talking about “sparkling [...]
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Breeder — January 10, 2009
You can say that stopping people from using 'certain words' won't solve the problem of racism and you would be correct. But you should not miss the value of not passing on the language of hate used in a casual sense to the next generation. If a child never hears that people of a different race are lazy or should be called a disrespectful name, what are the chances they will come up with it on their own?
It's about respecting other people and teaching your child respectful language.
Anonymous — September 17, 2020
Stop crying about things like little bitches that can't take the heat. Black people are the most racist hating motherfuckers that exist and y'all fuck each other over. But y'all sure as fuck go on down to the welfare office and fake ass shit to get free money and housing plus the prison system is 90% black, not by whites or rednecks, but by non working crack smoking deadbeats. You want equal treatment? Get the fuck off y'all's lazy drug dealing asses and be productive and go get a damn job and support yourself and stop depending on whites if y'all hate us so much. Not hate just educate
Sleeping Lion — December 17, 2020
Ignoring the differences in races at a genetic level is racist. Saying all people are one race is racist. Trying to cancel people for wanting to segregate their societies based on scientifically significant differences in genetics (and culture) is, you guess it, racist!
It's posts like the OP here that try to completely iron over and sterilize humanity that are so damaging and create the bitter resentful racists that they abhor so much. If you want to punish people for an obvious truth that any toddler can (and does) understand just by watching adult behavior, then by all means continue to spout your harmful nonsense. Until then, I'll keep my lot over here, and let them do their thing over there.
JoshTheAuthor — February 4, 2021
This is racist, that girl prolly fuckin a black guy rn hahaha- josh the author
RufusShinra — September 8, 2022
@JoshTheAuthor...haha you right!
Sparkling Wiggle — July 20, 2023
You sound like a sparkling wiggle.