I don't understand really why now the makeup you wear or what u dress in has any relation to you agenda or ethnicity. There is only one race the human race. When u buy make up is it segregated to white make up or black make up, NO, it goes by the shade of your skin, you can choose whatever brand you want!

actually alot of brands dont make makeup for black women.

It ain't about race people, it's about shade of your skin! Are white people white? No! Are black people black! No! I agree that some makeup may not go to a really dark tone but actually there are a lot that do! The women above all look beautiful! I can't see how we can now pregidous on this! They are flawless because they are airbrushed!

To be honest, I could say the white girls are the ones looking black! But I don't think in black and white, I'm probably just a clutts who lives their life how they want and ignores all inappropriateness and just gets on with it!Coz if u don't like me now! You'll love me in the end!

I just think these women are all beautiful...white women curl their hair and black women straighten their hair??? so what is with all of the fuss?

You must be in this industry to know that! If ur unaware of the industry and how the game is played why do we always jump to play the race card? We put it on ourselves! I can't see it sorry! And the white people in the above add don't look white at all!

The point being made isn't about a specific skin tone. It's about an exclusive and ethnocentric standard of beauty - in media and in society.

So what are the African American women supposed to look like? Is there a set standard for not looking "white"??

I think what she is stating is that the models chosen have more European features, such as the thin nose and less full lips. So, African American women would look for starters darker, fuller lips, broader nose. But they don't chose those women, they choose the woman who look the most white, to go along with the "white only" is beautiful.
Beauty supplies aren't like panty hose, one size fits all.
Our skin isn't just different because of the shade, but because it needs a different kind of moisturizer.
A great example is hair products, hair products for white women are products to get rid of oil. Well, we don't need that, we need something that keeps or adds natural oils.
To say you don't see the inherent racism in today's advertising is akin to saying you don't really see the world.
I studied advertising and the tactics are all psychological and insidious.
Ask yourself how many dark skinned women do you see gracing the covers of your favorite women's magazine?
Read this and learn: Despite Italian Vogue's recent black issue, the international fashion world still prefers white skin.http://www.newsweek.com/id/144549

I just see these women as beautiful! White women come in all shapes sizes too they ain't just standard skinny etc.But u guys are probably right, I suppose I just don't dwell on this because if u do it will only set u back on constant paranoya about ur skin colour.Is it because I'm black?

I just read this comment from Big1968 and yall don't get it. I felt it needed to be repeated.

big1968 8:54 am on April 3, 2010 | # | Reply

Far too many people are missing (or refusing to “get”) the critical point: the industry choice to insist that black models must look white to represent the product IS a statement about endemic racism in this segment of the advertising world. IT IS NOT ABOUT MAKEUP. It is about the denial of black as beautiful. As long as white people refuse to listen to us when we express the realities of our existence, they will never get it and will never understand how they validate racism.

The “Black is Beautiful” revelations of the 1960s and ’70s addressed this issue (know your history before you repeat its mistakes), but how quickly we, and they, forget.

Hmm, Sometimes I wonder about things like this simply because there are Black and African women with "white" features and should their Blackness be discounted because it just so happens to coincide with what the Caucasian media considers beauty?

I have siblings that have str8 nosed and fair skin but that doesn't make them less Black or Beautiful perhaps more advantaged but that's life.

I believe it's time to start focusing and teaching the value and appreciation of individual beauty from a young age so children aren't easily swayed by the images they see on TV or in print.

Damn I didn't spell check...oops...lol

To all those who are confused about the point of the post: the "black" women chosen for these ads are not really, really black. As in mostly African genetics. I live in Africa, almost no-one here looks like that.
But quite a few Americans do, because they're thoroughly mixed.
Nothing wrong with that, and they ARE very beautiful.
But it is revealing that women of largely African ancestry are NOT chosen for these ads. Because their appearance differs more from the white "norm" than that of hybrids.
And THAT is the point of this post: it's ok to be black. As long as you aren't really...

Very few women, or men for that matter look like models.  In fact, even the models don't look like themselves.  Their photos have been airbrushed and altered in the published version.  I have no idea why they don't just use computer generated models. 

Can anyone tell me what magazine the L'oreal ads were pulled from? I am trying to find print copies of these ads. Thanks!

The efforts the ad-makers have taken to make the models look identical is eerie. Their beauty standard is narrow to the point of absurdity.

This is a random observation, but why is the black woman absolutely always on the left and the white woman always on the right? Am I seeing possible significance where there is none?

I think that although they are showing black women, we're getting a very narrow image of what a beautiful black woman is supposed to look like. So while many black women do look like this (as much as any woman looks like a makeup ad), we have no other representations of the diversity in beauty that exists for black women and other women of color. Only certain types of beauty are portrayed as "acceptable" and many times those types of beauty also have features that are associated with whiteness.

I agree with the point that these girls have very similar features. Whether they are "white" genetically or not, I cannot say. Alot of people of all races do not have narrow faces, straight-small noses, and a very specific eye/lip/forhead ratio. This is a design, one they try to pick models for and often alter their photos to make them as needed. I am not sure what they mean by white beauty...I know plenty of white girls with round faces and bodies who do not meet this particular definition of beauty...I guess my standards of beauty are different.

It would seem to me that the author has subjected her own opinion of "white supremacy" being subjugated upon the masses by her reliance upon the images she claims support her premise. I don't see that these "black" women are identical to white women, other than that they are appearing together to sell the same products. If the claim is that the fashion and cosmetic industry purposely look for black women with "white" features (whatever that means), would her point not be better illustrated by commentary from those within the industry? This seems to be an "I see it; therefore it must be true" moment. Hardly credible and really detrimental to any real discussion of race issues.

The one ad where the black model has natural hair, she is in the background an the focal point is the white woman. The ones where the focal point is the black woman, or where it is pretty equal and has a nice pattern that your eyes follow around both models, the black model has straightened hair.

I think there is a greater variety of models in high-end media, among others. Concepts of glamor have changed, due to greater ethnic diversity, mixed race families, and world travel. The three brands in the ads above are sold all over. High end fashion sells to rich people of a variety of origins -- Dubai, China, Brazil, etc. I see more models with long noses, a lot more Asians (who do not look white), some black women who don't look white. Asian rather than white is the feminine ideal for some men.

I with you that's because the minoritory needs to make the majoritory and the minoritory think that they are the majoritory.

White woman also do not look like this. Belarusian, Greek maybe? Also they do not. You write what is easy for you. But there is kind of beauty based on marketing, not race. ALSO WHITE RACE DO NOT LOOK LIKE THIS! People, where are you living?

So European people considering European features as the standard of beauty is now white supremacy? This is sickening anti-white garbage. I would hate to see how this sick bitch rationalizes this insane mindset. You must be super-stoked about the inevitable extinction of whites Lisa

I think it is important to note that in the last set of side-by-side pictures, the advertisement on the right is in Spanish. Is is ok to assume that this model is "white" because she has lighter skin than the one on the left? In fact, she is Danna Garcia, a telenovela actress from Columbia. Are Latinas not a minority in America, made up of women of color, whose beauty deserves adequate and accurate media representation as well?

I feel like by conceding that the model on the left looks anything similar to the one on the right in this set of pictures, you aren't making a valid claim about "whiteness" as a beauty standard. By ignoring Danna Garcia's Hispanic heritage, regardless of how white she appears to you, you are further pointing out that at this stage of globalization, one's race doesn't necessarily determine one's facial features.
Breaking women up into pieces (such as eyes, nose, hair) and claiming that this set of traits is "white" and this set of traits is "black" is hurtful and demeaning to any woman who wants to appreciate both her appearance and her ethnicity. As is creating a dichotomy wherein there is only one vision of "whiteness" or "blackness," and no room for anything in between, or any other color-ness.

the other races have failed to appreciate the fact that black is beautiful. Africans and most other countries with black people were colonized and they have been affected by that. colonialism was thorough going thus it affected every part of people. beauty was not spared. take for example Africans were colonized and their frame of reference is now based on their colonizers. their model of defining beauty is now based on the european frame of reference. it is beacause we were made to believe that white is beautiful and slim was the real beauty ideal. people have different definationd when defining beauty and the colonisers failed to realise that. because they controlled the means of products they saw themselves as superior therefore they define everything for the colonized.

There is an awful lot of "white beauty myth" stuff out there. A couple of points:
1. Why ignore Asia? China and India--two of the largest and oldest cultures on earth--have had very consistent concepts of female beauty for thousands of years. And guess what: they are quite similar to the so-called "Eurocentric" or "white" concept of recent decades. Who is influencing whom?
2. Would you classify someone like Tina Turner as a "white wanna-be?" Most people would not.
Bottom line: fake dichotomy, deficient concept, empty discussions.

lets face it. whites people are more attractive than colored races. it has little part with the color tone of the skin but other factors play the main rule in beauty like bone structure, hair color and type, eye color, odor, voice. and personality. other races have some truly beautiful features but not like whites.

Wow, in a white majority society white women are more prominent setting the standard for beauty? No s***. Additionally how much of this is due to black and minority women themselves idolising the white version of beauty? I'd say it's hugely significant.
I notice some silly comments mentioning these black women don't look like black women from Africa? Well I'm guessing the ads didn't originate from Africa did they? If you want to reference Africa, provide some African ads.

When a hairstylist or beautician (e.g. Judd Minter) says, "Time to turn an already gorgeous ___ into an even more gorgeous ___", he or she is most likely saying "Time to make a woman (of color) look less like herself and more like an imagined ideal woman."

Can we say true beauty is from the heart? Regardless of who and what you are you can be beautiful. I love to share this new fake ultrasound design from fakeababy. It is very funny and entertaining. Best for gags and parties.

No I don't agree with white as the only basis for beauty. That is biased to everyone. I would like to share this new fake ultrasound design from fakeababy. It is the best gift you can give to your friends on parties even on gags.

I don't go with just white only. Beauty comes from within. Check this for your gags! This is the new fake sonogram design from fakeababy. You will enjoy it. Amazing stuff and very funny.

Beauty for me is something about the attitude of a person a more on her heart. I am happy to share to everyone about this new fake ultrasound design from fakeababy. It is such a funny stuff that will make your guest laugh so hard. It is also best fro gags.

The standard of beauty is beauty itself. I don't think it will be in another way. Well I would like to share this new fake ultrasound design from fakeababy. It is funny and it will help you entertain your guest. This is best for gags as well.

Beauty standards are simply derived from what people see around and get used to as normal and positive (with some interplay of biologically hard-wired instincts that "aim to" seek good genes and/or are just "fooled" by its own architecture, things like the effects of supernormal stymuli). Therefore the most common phenotypes and some of its variations will normally be seen as the most beautiful, specially if they're more associated with desired qualities (riches, less association with underclass and criminality). It's not a conspiracy from white supremacists. In the other side of the spectrum, the more strikingly different from the norm and the worse the social associations are, the ugliest the people will be seen, even by themselves (like in the sad "doll experiment").

That resulted in an unfortunate state of things, which, nevertheless, is gradually evolving for better, and even such ads, which aren't representative of all ads on which black people appear, are a demonstration of that.

I find sad that purported activists fighting for social good so often seem to make a conscious effort to focus on the worst interpretation of things possible, apparently in order to stir in victimized people a sense of omnipresent persecution, instead of a more positive sense of healing and optimism. A baffling effect of this nefarious career strategy of some are things like some of those campaigns with photos of people holding signs of "racist" things they've heard, one being along the lines of, "wow, your hair is so beautiful, so different, can I touch it" (which manages to be a double irony, as wavy/kinky hair isn't even a 100% racial thing, there are whites with such hair as well, what would it be if it the same was heard by a white woman? Probably misoginy, then, even if "internalized" by another woman making the comment/request).

Everything needs to be made into a racist/"white supremacist" issue for the merchants of the self-victimization snake oil.

most white women dont even look like that! lol

It's a very narrow image that is accepted in the industry. I have notice they tend to favor almost rectangular faces, pointy noses (mostly known to be European features.) The whole time during my preadolescent age and teens I felt ugly. Most places I lived no one looked like me except my mom and dad. Of course I was bombarded by white dominated ideals of beauty and subliminal ideals from the blacks around me. I can become almost sickly skinny, but I will always have a square/round face, my rounded nose and my indigenous Asiatic eyes. Sometimes I get attention because of my hazel eyes and sometimes it's not always pleasant. Personally if I ever had the sources I create a business in which more ranges of features would be celebrated. I don't know about you, but I get bored when I see the models in the ads that look the same. The African model is usually a darker version of her co model. Another thing that makes me sad is that some make up companies have stretched to use a LGbTQ with European features as model and still over look beautiful women with less European facial structure. I am in no way bashing the LGBTQ communty, but something about this choice is a slap in the face

I think things haven't changed at all. The truth is that prejudices about skin color and beauty are still being standardized. I remember my mother always said that she loved people of color and that they were beautiful people, but at the same time, she kept me from spending time in the sun because she said that the color of my skin would change and make me ugly. I feel that many people live without really analyzing this issue because it is so common in society that no one realizes the mistake.

Am sorry guys black is beautiful.God created all of us so why the arrgument.damn it guys

Hey guys and actually if you have a question, or an arrgument, just call or dial my number +2348102569711 please don't be scared am very friendly

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White is still the ideal of beauty

The endomorph structure is diffently the standard of a white women

White is now and has always been the most beautiful! All races are attracted to white but it is never the other way around! White people need to stand up and take their power back NOW!

White is not NOW, and it hasn’t always been the most beautiful. It depends on where you’re standing. Actually the opposite is true, BLACK is more beautiful. Not all races are attracted to white. Where did you get that garbage from? White women age terribly, by the time they reach forty they are finished, with a black woman at that age they still look like young girls.

Every non-white human is jealous of classic caucasian white people. Africans bleach their skin and do the rhinoplasty to get rid of that rough look. Many South Koreans do blepharoplasty to make their eyes look European. Chinese businesses pay extra for hiring "white monkeys" models/teachers/ads actors, because they "signify prestige, legitimacy, and international status". White woman has much higher chances to be raped by a black man than vice versa... Nobody likes "people of color", even "people of color".

I can imagine that its origin comes from colonization of other cultures, where „white“-europeans colonized africa, alot of part of asia & even rotten out the native americans.