Well, first, they’re not baby carrots. The two-inch carrots marketed as juveniles are actually pieces of regular sized carrots that are cut off and shaved into a “baby carrot” shape. So, there’s no reason to expect the babies to be fresher, more tender, or sweeter. (Sorry, baby carrot lovers.)
But revealing how baby carrots are made is only Part I of the answer to the question of where they come from. Who had the idea to make “baby carrots” and for what reason?
It turns out the idea came from a grower named Mike Yurosek. According to Douglas McGray at Fast Company, it was grocery stores that pushed Yurosek to invent the baby carrot. McGray writes:
…Yurosek had become frustrated with all the waste in the carrot business. Supermarkets expected carrots to be a particular size, shape, and color. Anything else had to be sold for juice or processing or animal feed, or just thrown away. Yurosek wondered what would happen if he peeled the skin off the gnarly carrots, cut them into pieces, and sold them in bags.
He whipped up two prototypes: the baby carrot with which we’re all familiar and “bunny balls,” 1-inch round carrot bites. Somehow the latter didn’t catch on. The rest is history.
Thanks to Annie C. for sending in the link!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 17
Yrro Simyarin — October 13, 2012
So that's good to know. I had always assumed that they generated *more* waste cutting them down, not that they were a way to make the ugly-but-still-tasty carrots more attractive.
Where Did Baby Carrots Come From? » Sociological Images | Baby Images — October 13, 2012
[...] the rest here: Where Did Baby Carrots Come From? » Sociological Images Posted in 39, al, all, an, and, Ape, are, as, at, babies, baby, Be, By, CA, Ed, el, first, hat, [...]
Tom Megginson — October 13, 2012
The best thing about Baby Carrots was these ads by CP+B: http://workthatmatters.blogspot.ca/2010/09/these-carrot-ads-are-actually-good-for.html
(Sorry to keep spamming up the comments with links, but it's relevant.)
Jasmine — October 13, 2012
I want bunny balls!
Melanie Ryan — October 13, 2012
Different from turned frozen carrots, but one can pick young carrots or even purchase Dutch carrots. http://almostbourdain.blogspot.com.au/2009/07/roasted-dutch-carrots-with-honey-and.html
Julie — October 14, 2012
It might also be noted that the orange color that we're used to is also due to human manipulation. Carrots actually come in many colors, including red, white and violet. Orange carrots, however, became popular with Dutch growers around the 17th century, supposedly due to an association with the Sir William Orange, who was a noteworthy figure in the struggle for Dutch independence. It is believed that orange carrots might not have even existed before the 16th century and may be a result of hybridization between carrots with different root colors.
Carrots are pretty interesting as well as delicious. If you’re really interested in the history and influence of food staples though, check out potatoes.
Rachel — October 15, 2012
I think a lot more children would eat their carrots if they were called "bunny balls". Also, what better food could you use to play chubby bunnies? I can't believe they didn't survive. Bring back the bunny balls! The 21st century is ready for you.
Baby Carrots: A History | ***Dave Does the Blog — October 31, 2012
[...] PlusPostsAlso, "Bunny-Luv" carrots. Always loved that brand as a kid.Embedded Link Where Did Baby Carrots Come From? Well, first, they’re not baby carrots. The two-inch carrots marketed as juveniles are actually [...]
GardenlifePro — May 17, 2019
I think it is a misconception that all baby carrots are made of big carrots, as the post suggests, by peeling and cutting to small baby shaped carrots. This is partly true, but labelled properly with “baby cuts”. By default baby carrots are what you expect - carrots grown only to a baby stage.
Reference: https://www.gardenlifepro.com/how-long-do-carrots-last/