Target Women: Cars

Gwen Sharp, PhD on November 20, 2008

The ever-fantastic Sarah Haskins on car ads aimed at women:

For other examples of marketing cars to women, see here, here, here, here, here, and here.

Comments 3

Sociological Images » MAKING VW VEHICLES MANLY — November 22, 2008

[...] might compare these male-targeted ads to Sarah Haskins’ take on how car companies DO market to women, and the qualities that women are apparently supposed to [...]

Vintage Ad: Any Girl Can Drive an Electric Car! » Sociological Images — January 6, 2010

[...] Sarah Haskins on marketing cars to women, women choose Chryslers over men, Ford says cars liberate women, it’s ok if your wife wrecks [...]

kennith09 — December 14, 2025

Hi! Gender-focused marketing analyses reveal how assumptions influence product presentation. Automotive branding often reflects broader cultural patterns. Discussions usually progress toward real-world buying experiences. Context connected to be forward blended into that analysis, highlighting clarity. Transparent options often resonate across diverse audiences.