Nadya at Coilhouse sent in this ad campaign for Kiwi Kleen Toilet Cleaner. In order to disgust you, the ads suggest that sharing a toilet seat is like sitting directly on someone else’s ass and, to disgust you further, they suggest that that someone else could be a Mexican wrestler, a fat pig, and a transsexual. Keep it classy, Kiwi Kleen. (Images found at Coilhouse and Coloribus.)
Comments 6
eallen — November 2, 2008
Furthermore, it's a cross-dresser who picks her nose and has bugs in her hair [?!]...because apparently cross-dressers are smelly, dirty and repulsive.
eallen — November 2, 2008
Maybe I'm reading too much into this, but is there some sort of homophobic panic going on here, seeing as how the two characters in each ad are seated anus-to-anus? Is this some sort of weird equation between dirty toilet seats and homosexual sex?
_ — November 2, 2008
Eallen: How else would you have them seated?
Tim — November 2, 2008
What makes you think it's a transsexual? Not every ugly, pregnant woman that doesn't shave is a transsexual. Eallen you are reading way too much into it. The illustrations represent opposites, the ultimate other.
Esme — November 3, 2008
Actually, that last one looks a little more like the Republican "welfare queen" than a transsexual to me (the cap over the hair, pregnant belly, and dark skin). With this level of stereotyping, I expect a transsexual probably would have been depicted as a hooker.
Also, unless someone is literally defecating onto the seat, this product is unnecessary for disease prevention. But many restroom products rely on this idea of dirty toilets (especially those damned seat covers), except instead of the usual voiceover from someone who quotes figures and names diseases, this advertisement relies upon a fear of the other, particularly targeting the skinny white people whose feces and urine is obviously cleaner than that of people of color or fat people.
steff_ — November 5, 2008
I agree with Esme: the pictures are telling us that white skin is equal to clean.