Skipping through a set of images of North Korea by photographers David Guttenfelder and Vincent Yu, and another set from a 2010 LIFE slide show, I was reminded that the city is almost entirely devoid of advertising. There is political propaganda everywhere, of course, but there is an overwhelming absence of the marketing for products characteristic of capitalist societies. All of the print and electronic media is under state control, and the state administers and controls the economy as well. Accordingly… there is almost no advertising. The images in the slide show give us a peak into this world without ads.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 74
stef — December 20, 2010
When I was in North Korea they did have an advertisement for a car which was made IIRC in conjunction with Fiat I think.
stef — December 20, 2010
Actually here's an advertisement for the car.
AndiM — December 20, 2010
North Korea is a paradise of human joy and a beautiful example of how wonderful life can be without capitalism if we only allow the state to control all aspects of life. However, I heard a rumor the intellectual elite travel to Cuba for their health care.
turkproof — December 20, 2010
I can't believe that only clicked now -- as someone interested in urban spaces, I had never really understood how I take for granted (read: absorb) the colours and movement of ads in my image of the city.
Today my mind opened a little bit. Thanks, Sociological Images! The more you know!
Bagelsan — December 20, 2010
If they put up lots of art instead, I could really get behind that ad-free aesthetic... (well, and if they got rid of the censorship and oppression and disappearances and all that, too.) It's refreshing not to see ads, although I think the cities need a little more color, personally.
T — December 20, 2010
Such a cheerful place.
Che — December 20, 2010
Vermont is billboard-free. And not at all drab.
Jadehawk — December 20, 2010
I'm far more stunned at the complete and utter lack of graffiti, to be honest
Rachel A. — December 20, 2010
And the utter lack of traffic.
Julia — December 20, 2010
I had a similar observation on my trip to Belarus last summer. The countryside, which is largely a stunning idyll of wild flowers, acres of forest and wooden cottages, was there to be enjoyed. The billboards were conspicuous by their absence. I thought it made it a lot more beautiful and it was a visual holiday, of sorts. The occasional ads or banners were strictly political (promoting national unity in a way that seemed funny to a foreigner) but on the whole there were few enough not to blight the landscape.
Which leads me to think, how does the experience of not seeing oversexualized photoshopped bodies selling most everything affect self-image in these contexts?
jgh — December 20, 2010
Actually, Pyongyang will sometimes have ads for state-made products, like the Fiat car mentioned above in the comments.
I'm most intrigued, from a sociological standpoint, about how much money and resources is spent to spruce up Pyongyang at the expense of anyone not living in the "party center." The Kims prioritize their millions on the military and meaningless sculptures before actually feeding their people.
Jeanette — December 20, 2010
Ahh, yes, when I think "utopia", North Korea is the first thing that pops up in my head.
Shermel — December 20, 2010
I think this is what Times Square used to look like.
Djiril — December 21, 2010
I've been living in Arcata, California for the last few years and there aren't many outdoor advertisements there either (all the fun of North Korea without the government repression!) Since I canceled my cable I only see ads online now. I'm amazed when I go other places how many new products have come out that I don't know about.
bork — December 21, 2010
A headline with "North Korea" and "utopia"?
Lisa's homework is to go read a history of the Arduous March, and feel really guilty about that headline.
Inny — December 21, 2010
I don't know...I would calm down incredibly if I was there.
A — December 21, 2010
What does the traffic officer do all day?
Village Idiot — December 21, 2010
The woman riding down the escalator with the bright yellow bouquet is clearly a subversive and should be placed under surveillance immediately.
What does the traffic officer do all day?
Figure out ways of dealing with their cognitive dissonance, no doubt. Or perhaps reading Orwell's 1984 for its inspiring home decorating tips.
Andrew — December 21, 2010
During the late GDR years, older apartment buildings and newer functionalist developments in East Berlin had notoriously grim facades. The first word that came to outsiders' minds when describing the Iron Curtain side of the city was "grey." Several of the main boulevards (particularly Frankfurter and Landsberger Allee) looked quite similar to the photos above.
But after the German unification, an aesthetic rebellion swept through East Berlin, with garish bright-colored paint appearing on apartment towers in still-neglected and bleak neighborhoods at the city's fringes. Orange, salmon, yellow, teal, or whatever seems to have been on sale at the paint store, all brightness and no balance. The optimism in the colors and the new makes the buildings look even more depressing. Example: http://www.mhwk.de/mhwk_blog/wp-content/uploads/2010/06/marzahn.jpg
And the new crop of mini-malls with giant eye-piercing red logos doesn't help much.
I agree with those who say cities need color, but where the color comes from makes a huge difference. Varied architectural texture, trees and bushes, tilework, strung lights, and even hanging laundry (the unofficial flag of Lisbon), all make a place look fresh and alive to the eye. On the other hand, billboards and neon logos and flat monotone surfaces just sort of scream at the senses.
Ricky — December 21, 2010
North Korea, Best Korea!
Anonymous — December 21, 2010
Le Corbusier's dream came true :D
John Hensley — December 21, 2010
There are no "billboards", strictly speaking, but billboards are just a particular form of propaganda, and it will come as no surprise that there's gobs of propaganda in the DPRK. In these photographs alone you can see the revolutionary slogan signs along the streets of Pyongyang, a revolutionary mural visible through the subway window, some posters tacked to outdoor walls, the slogan posted above the quarry, the portrait of KIS over the train station, and the social status pins that people wear. The language of propaganda in the DPRK is different from the US, just as the spoken language is different.
David — December 21, 2010
The people in that subway picture look so lifeless.
A — December 22, 2010
I had my own experience with ads this summer; after coming back from a country that has very few billboards to Los Angeles, I was absolutely excited and enthralled by all the advertisements. Even though they were mostly for, like, the same 3 things, just the idea of billboards billboards everywhere made me so happy to be back. They represent everything (good and bad, but I was harping on the good) that comes along with America: access to infrastructure, all the products I could imagine, cultures from all over the world, the freedom to put almost anything you want on a giant sign...
Even though a lot of the billboards were for things I don't like about American culture (Lap-Band, really?), the billboards themselves represent a lot that I DO love about the life here.
So the fact that North Korea, in part because they don't have a lot of those things (the products, the freedom, etc.), also doesn't have billboards, just makes me again have an appreciation for advertisements and America, warts and all. (Of course, "America" here applies to a lot of countries, but I'm harping on my own.)
Pauline — December 22, 2010
It looks pretty bleak and grey, but I think this has less to do with a lack of advertising and more to do with the photographer. They've chosen some pretty monotonous subjects, have emphasised space, used repeated lines in composition, and have shot all the photos so they're dark.
I'm sure any city can look similarly dull when captured by a photographer intent on creating that effect.
And, to contrast, I think they could have easily taken a myriad of similar photos in better light, with more dynamic subjects and gotten a very different feel out of the photos.
Wednesday December 29th, 2010 « Matt Alldian — December 29, 2010
[...] Blattman linked to some pictures of the ad-less North Korea. The Society Pages calls it an utopia but I am not sure I agree. Somewhere like Time’s Square is far too much for me but those [...]
Julie Slapyawitmah Palm — October 5, 2012
It all looks very lifeless and boring.
Rosemary — October 5, 2012
This is not a sociological comment, so apologies:
"The images in the slide show give us a peak into this world without ads:"
I think you mean "peek".
Leah — November 16, 2012
It is so odd to see images of a city with no advertisements. The majority of us are so used to being constantly bombarded with images, videos, and other various advertisements, it's almost refreshing to see that places exist where there aren't billboards on every city block. Some may say that these images make the city appear dark and bleak, and therefore, unwelcoming or unattractive. However, how welcoming is a place that is covered with flashing lights and thousands of advertisements?
Leah — November 16, 2012
It is so odd to see images of a city with no
advertisements. The majority of us are so used to being constantly
bombarded with images, videos, and other various advertisements, it's almost
refreshing to see that places exist where there aren't billboards on every city
block. Some may say that these images make the city appear dark and
bleak, and therefore, unwelcoming or unattractive. However, how welcoming
is a place that is covered with flashing lights and thousands of
advertisements?
Michael Petithory — February 17, 2013
the handler's tell them where and what they can photo
melly — May 5, 2014
to in any way describe north korea as a "utopia" is just beyond comprehension.
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