Wow. Not only are the mother's and daughter's grins sort of unsettling, I can't really figure out why it's necessary to put them on the game box in the first place. Perhaps the knowledge that Mom and Sis are hard at work in the kitchen is an integral part of the father's and son's happiness while playing the game...?

Okay, certainly a nice example of gender stereotyping -- I love how happy the females are to be doing the dishes while the menfolk get down to the great fun game of war.

But the far more astounding thing about this photo is the existence of Battleship in the first place. I use Battleship in my soc class to illustrate commodification. When I was a kid, you used two sheets of graph paper (or drew your own grid) and a couple of pencils to play this game. But along comes a capitalist to turn this popular folk game into a commodity. Suddenly it's a $20 game you have to buy (cost to manufacturer $2 I'm guessing) rather than something anyone can play anywhere anytime. What happened to kids teaching younger kids these sorts of do-it-yourself games? Now the tradition has become, let's go to Toy's R Us and see what we can buy -- or look for an online version.

Goodness, that little girl has my hairstyle from 1994...

Ahem. I think the commodification is odd, too. I've never seen a commercially-made Battleships game, though.

Does any one have a little more information about this? I'd like to use it in an essay regarding traditional gender roles in the US. Please and Thanks!

I don't see what the problem is here? The two guys are playing Battleships and the women of the house are in the kitchen, cleaning plates. What if I told you that this is still the way it is, in another country? Things actually get done this way, without a bunch of women going around not shaving their armpits and burning their bras. What has that done for women? Nothing. I think you all need to stop complaining about the cover of this box from the good old 50's, because when you look at it, the quality of things were much higher back then than they are now. What do you get these days when you buy something? You get something that isn't made to a good standard and you get people with an attitude when it comes to interact with people who work somewhere. You all need to check yourselves and stop being such whiny, little, moaners just because something is not "politically correct" Political correctness is what's going to destroy a country.

We may not look like this anymore, but men still plan the battles and women still do most of the work in the world.

I had this board game in the 1960’s, it was one of my favorites. My mom and dad had good lives, as have both of my sisters. One chose a life of militant domesticity, raising six kids in rebellion against First Wave Feminism. The other raised three terrific sons and has returned to her career of teaching visually impaired children. The box cover of my Battleship game had no deliterious effect on either of my sisters’ lives.

The Milton Bradley Battleship game was released in 1967, according to Wikipedia.

OK, now let's see a depiction of Junior pushing the lawnmower on a hot summer day while sis is sitting in the patio.

First: No one smiles while doing the dishes, no matter what their gender, because washing the dishes (particularly by hand) sucks.

Second: The only reason why the mother and daughter could possibly be smiling here is because they're planning to ditch the dishes while the guys aren't looking and go out to the movies without them. Otherwise, the only logical expressions on their faces are ones of annoyance and disgust at being stuck cleaning after dinner while the guys get to relax and have fun.

Interesting how times have changed and this very narrative has taken a new form.

Not necessarily true Teresa, I seen a woman doclutch repair once, and It changed my perspective of women.

My mom played the game on paper as a preteen with her boy cousin in the 1940s and later as a young adult with one of her beaus in the early1950s. She taught me how to play on paper when I was a very young girl (maybe 5 years old) and bought me the Milton Bradley version shortly thereafter in 1968. We spent hours playing this game during my childhood. At first, I used to lose to her a lot. Later, she could rarely beat me. Then she figured out my way of thinking and our games became more even. I grew up to become a mechanical engineer and helped design submarines when I graduated from college. Playing this game with my mom raised helped increase my interest in science and technology. Who cares about the gender roles promoted by the cover of the game?! That’s just too superficial to even think about.

I think it's hilarious that for the 9 of the last 11 years since this was published, it's just been a periodic stream of comments from butthurt boomer males who are offended and feel personally attacked because someone pointed out what a preposterous load of garbage this board game box.

These are the same people who will tell you to toughen' up, and that people are a bunch of sissies these days who get offended about anything.

I'll check back in in another 10 years, I bet it'll be *amazing*.

Shut up, liberal

Shut up, conservative

Another perspective: Maybe the boy should not be indoctrinated into serving in the military. There were more years of war than peace in the twentieth century.
WW1 and 2, Korea, Vietnam, the Cold War and Gulf 1. More men died in war than women did doing dishes.

I’d be happier if they were watching what they are doing and make sure the dishes are done right.

"Doing dishes" is where I learned to sing harmony with my mother, had deep discussions with my children and where they (my kids) spent countless hours laughing, goofing off, plotting who knows what and learning to sing harmony with their mother. Years later, my daughters and daughters-in-law pile into the kitchen after a family gathering where we do dishes, have major discussions and continue our family bonding. Personally, I'll take doing dishes by hand any day, every day, over shoveling snow or changing the oil in our vehicles. Still, it's too bad these box-cover family members didn't have cell phones. Then they could have all gone their separate ways. Family bonding be damned.

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I have got this game for christmas 1991 (i was a 10 year old Girl ) owning a bmx and a GI joe, and love my old handmedown football..... well i grow up to become a Wife , mother ... ( happy together since 1996 ... )
I guess its safe to tell to grow in in Hungary and " being stereotyped" has nothibg to do with how you personaly fill or do.
Just dont let media , and this made up world of "feminism " rule your or your childrens life .
Think smart , keep away your Sons this bullshit of new world equality shit.

They at least know their place.

I had this version of the game and never noticed the sexist cover. All of us kids (boys and girls) in my family had to take turns doing the dishes so it never struck me as being 'woman's work'. The main result of this cover is that I would never place my ships on G-4.

My children and I spent many hours laughing, fooling around, scheming who knows what, and learning to sing harmony with their mother. Years later, after a family gathering, my daughters and daughters-in-law pile into the kitchen to clean dishes, have significant talks, and continue our family connection. Personally, I'd rather clean dishes by stick merge hand than shovel snow or change the oil on our cars on any given day. Even yet, it's a shame these box-cover relatives didn't have cell phones. They might have all gone their own ways at that point. Family connection is a thing of the past.

It looks like the daughter is helping mom out with the dishes while they laugh at father and son who are getting way too into their silly board game. Oh the humanity!

Like so much else in the past twenty years, the two extremes make more noise and say less with it than the mass majority in the middle.
Toxic dudes that still think this is the 1950-60s ruin one side, and the drama-queens acting like this box held back feminism all on its own for fifty years.

Yes, things like this contributed to a lack of progress for basically everybody that wasn't a white male with money in that era...
Yes, women have still gone on to be amazing humans despite (or even because of) it.

Yes, we can still do better and stuff like this should no longer be something that doesn't give us ample pause.
Us white dudes have reigned long enough, we can share the stage a bit just fine...we won't all melt or implode.
Yeesh!

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Wow. Not only are the mother's and daughter's grins sort of unsettling, I can't really figure out why it's necessary to put them on the game box mod in the first place. Perhaps the knowledge that Mom and Sis are hard at work in the kitchen is an integral part of the father's and son's happiness while playing the game...?

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It's not political correct it's calling females are stupid for liking fashion and they cant be manly like the males who usually hate fashion.

We will still be girly and like smart things we cannot be manly it's not our gender. Deal with it. It doesn't make us stupid.

^^ "We can't be manly, it's not our gender". You're the only person who's saying this. Of course you can. You can be whatever you want to be. GENDER IS A SPECTRUM.

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I played THIS version of the Battleship game back in the early ‘70’s with my friends and we loved the box photo ~ The photo on the box was so detailed and I remember liking the Mom’s hairstyle!! ~ Her washing the dishes was NOT a problem at all 🧚‍♂️

Some of these comments are strange. I realize not every country has access to some of the things we have had in the U.S. over the years, but surely anyone with Internet access post-2000 is familiar with Battleship (not "Battleships" and not some paper and pencil game someone mentioned).

It's fairly common practice for some individuals to commercialize something in their way. I'm many cases, there are even dozens of variations on the same.theme.

Operating under the assumption that it's better not to purchase games like this, I would expect some of you to carve your own chess pieces from tree branches instead of buying a commercially sold chess set.

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It’s really interesting how something as simple as a board game cover can spark such deep discussions about gender roles and societal change. It reminds me of how surah yaseen emphasizes reflection—how we should look at the past, understand its lessons, and use that wisdom to move forward. Society evolves, and while some traditions remain valuable, it’s also important to question and adapt to new perspectives. This discussion shows how even small details in media can shape the way we think about roles and expectations.

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It’s fascinating how much a simple board game box can reveal about the gender norms of its time. The way the vintage Battleship cover depicts the boy actively playing and the girl passively watching really underscores how media reinforced specific roles. Honestly, if someone today saw this without context, they might think it was an old-school meme or even the setup for a Deez Nuts Joke — that’s how exaggerated it feels by today’s standards. But back then, it was just business as usual. Great post and important reminder of how far we've come (and how far we still have to go).

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The old Battleship box cover is a clear example of how gender stereotypes were once built into everyday family games. Boys are shown as the players, while girls are usually placed in the background, reinforcing the idea that strategy and competition were for men. It’s a reminder of how marketing once shaped roles at home—something we’ve thankfully moved beyond. Want to dive deeper?

.The old Battleship box cover is a clear example of how gender stereotypes were once built into everyday family games. Boys are shown as the “players,” while girls are usually placed in the background, reinforcing the idea that strategy and competition were for men. It’s a reminder of how marketing once shaped roles at home—something we’ve thankfully moved beyond. Want to dive deeper?Read
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It’s fascinating to look back at the vintage Battleship box cover and see how clearly it reflects the gender stereotypes of its time. The artwork often showed a boy excitedly playing the game with his father, while the mother and sister were pictured watching or serving snacks in the background. This imagery subtly reinforced the idea that strategy games were for men and boys, while women and girls were expected to take a passive role. Today, many families recognize that games like Battleship are fun for everyone, regardless of gender, and marketing has thankfully become more inclusive. Examining these old designs is a reminder of how far we’ve come—and how media can shape perceptions. If you’re curious to see how advertising once portrayed family roles and want to explore more examples of outdated gender expectations in classic toys and games, click here for a deeper look at this eye-opening topic.

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This post highlights how vintage game covers, like the Battleship box, reflected gender stereotypes — showing men engaged in action and strategy while women appeared happily occupied with domestic work. It’s a reminder of how media once reinforced traditional gender roles even in simple family entertainment, shaping perceptions of masculinity and femininity.

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This post points out how the vintage Battleship box cover reflects strong gender stereotypes from its time. It shows how boys and girls were portrayed in very specific and limited roles, revealing how everyday products often reinforced those old social expectations.

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