Peggy R. sent in this great vintage ad for Cessna private planes. Placed in 1941, it suggests that all families should have private planes after the war:
I spoke with my friend and Cessna expert, Stephen Wilson. He explained that the G.I. Bill, which reimbursed veterans for educational expenses, applied to flying lessons. Veterans, then, could be reimbursed for learning to fly and Cessna was trying to encourage all veterans and their families to take to the skies.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 1
b — May 4, 2010
I wonder what they imagined the price point being. Private planes are SO far out of the average family's budget, did they honestly think they could make them affordable? Or did they just assume it would get cheaper over time and want to plan ahead?