I took these pictures of a flyer and a banner for “Ladies Night” at Tenders Lounge in Goose Bay – Happy Valley, Canada. I noticed that the word “Ladies” did not include an apostrophe: it’s “Ladies Night,” not “Ladies’ Night.” That is, it is advertised as a night of ladies, not a night for ladies. To put it more bluntly, the ladies are not guests, they’re bait.
(That’s Steve. It was not, in fact, Ladies Night and I asked him to look disappointed. He is worried that you will think he was really disappointed. I assure you, he was not.)
I am wondering if this is typical or unusual. Readers, feel free to send in pictures of advertising for Ladies(‘) Nights. I’m curious what we’ll find!


Comments 17
Sanguinity — August 30, 2008
Er. Aren't you putting quite a lot of faith in the copyediting skills of whoever designed that banner? The use of apostrophes is so random on advertising signs designed by local businesses, that the presence or absence of an apostrophe is as likely to be noise as anything else.
Tom — August 30, 2008
Absolutely agree with Sanguinity here, notice that it's "Tenders Lounge" without an apostrophe - this probably just goes hand in hand with all the pubs I've seen around advertising a "Game's Room"...
Wilga — August 30, 2008
Oh? What about the hot chicks seductively dancing on the word night. Got my virile attention! What's an apostrophy?
Pitseleh — August 30, 2008
I find myself wondering what the conditions are to get those free drinks.
Zantimisfit — August 30, 2008
Ladies'/Ladies night has always been a way that bars bait men into showing up. They give women freebies to come and then anticipate that it will attract even more men who will in turn spend a lot on drinks for themselves and the women. They can punctuate the sign anyway they want, the meaning is really still the same.
But I also agree with Sanguinity.
acolyte — August 30, 2008
I cosign comments about the use or misuse or non-use of apostrophes esp when it comes to signage. A quick visit to apostrophe abuse will cure anyone of the notion that there were any deliberate gender issues or notions by the person who wrote this sign.
I do believe they intended it to be a night for the ladies but had no idea of how to go about it but that is indeed open for discussion.
Dagfari — August 31, 2008
I definitely think people who are talking about misuse/non-use of apostrophes are correct.
And as for typical/unusual, I think it's -really- unusual for Goose Bay-Happy Valley to make it into the news.
Kassam — August 31, 2008
I can't believe that while you are moaning about the incorrect use of an apostrophe, you are missing the fact they can't spell "Night"!!??
Do you also expect all texts to have the correct use of punctuation??
I too am concerned about what conditions need to be met to receive those special drinks
Sandbay — September 7, 2009
I notice the sign also has "Labatts Products", which is also incorrect as the company is Labatt Breweries and hence..."Labatt Products"
Koots — October 23, 2009
You just got to love rural town night club punctuation...LOL
I noticed this sign as well, during my times visiting Tenders.
Russell Brown — April 24, 2023
Are you available tonight
kalebeed — February 16, 2024
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Caglade — May 24, 2024
This is an intriguing observation, Lisa.Turkish Hazelnuts. The omission of the apostrophe in "Ladies Night" subtly shifts the meaning, highlighting the objectification of women as a marketing tool rather than honoring them as participants. It's a poignant reminder of how language shapes our perceptions and can perpetuate problematic attitudes.
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foodle nyt — September 26, 2024
A great design idea!
basket random — May 4, 2025
Interesting distinction! "Ladies Night" and "Ladies’ Night" may seem similar, but the apostrophe subtly shifts the meaning—one refers generally to a themed night, while the other implies possession, as in a night belonging to the ladies. It’s a small but fun detail in language that can change how we interpret event names! Try your reflexes and have a laugh with a friend in the wildly unpredictable Basket Random Game!
Kailey Koelpin — May 4, 2025
Interesting comparison! The difference between "Ladies Night" and "Ladies’ Night" may seem small, but punctuation can subtly change the meaning—one is more general, while the other implies possession. A fun reminder of how details in language matter! Try improving your coordination skills with basket random you never know which way your player will jump next!