In this ad for St.Pauli’s Girl beer, a woman’s body has been turned into the alcohol itself, conflating liquor and women as products for consumption:
NEW! (Mar. ’10): Tom M. sent in two more examples. This is a brand of Russian beer manufactured to look like a woman in fishnets and a garter (found at copyranter):
And Skinny Blonde is an Australian brand (found at Change Marketing):
Comments 4
Lisa — September 12, 2007
At least she's wearing clothes???
Sociological Images Update (Mar. 2010) » Sociological Images — April 1, 2010
[...] examples of beer advertising that compares beer to a “good woman.” See both here and here. Thanks to John for one of the [...]
Byron — November 5, 2010
Is it bad that I approve of all of these, especially the Russian example? :-)
Anyway, lets not forget the famous Pepsi "sex" can scandal from the 1990s:
http://www.rhps.org/misc_files/2010_11_04-20_36_26-66443.jpg
A bit more subtle, and could even be considered "unisex" exploitation, but the Pepsi sex cans caused a huge national media fuss at the time and ultimately if I remember correctly were pulled from store shelves by Pepsi.
Conan — May 1, 2024
Really this is some reason why western society is enormous and deep weight. It is beautiful though. I love to read this series of blog. Namaste