Archive: Aug 2016

Humor Theorist Explains Trump’s “Joke” about Killing Hillary Clinton

Lisa Wade, PhD on August 10, 2016

Yesterday Donald Trump appeared to suggest that defenders of the 2nd Amendment should assassinate Hillary Clinton if she is elected. Or maybe any judges she appoints to the Supreme Court. It wasn’t very clear.

Supporters rushed to his defense, suggesting he was joking. Here’s what a humor scholar, Jason P. Steed, had to say about that via Twitter:


You can follow Jason P. Steed on Twitter here.

Signaling White Supremacy and Provoking Racist Backlash

Lisa Wade, PhD on August 8, 2016

Signaling white supremacy.

On the heels of the Republican national convention, the notorious KKK leader David Duke announced his campaign for the Louisiana Senate. On his social media pages, he released a campaign poster featuring a young white woman with blonde hair and blue eyes wearing a gray tank top decorated with American flag imagery. She is beautiful and young, exuding innocence. Atop the image the text reads “fight for Western civilization” and included David Duke’s website and logo. It does not appear that she consented to being on the poster.

When I came upon the image, I was immediately reminded of pro-Nazi propaganda that I had seen in a museum in Germany, especially those depicting “Hitler youth.” Many of those posters featured fresh white faces, looking healthy and clean, in stark contrast to the distorted, darkened, bloated, and snarling faces of the targets of the Nazi regime.

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It’s different era, but the implied message of Duke’s poster is the same — the nationalist message alongside the idealized figure — so it wasn’t difficult to find a Nazi propaganda poster that drew the comparison. I tweeted it out like this:

Given that David Duke is an avowed racist running on a platform to save “Western” civilization, it didn’t seem like that much of a stretch.

Provoking racist backlash.

I hashtagged it with #davidduke and #americafirst, so I can’t say I didn’t invite it, but the backlash was greater than any I have ever received. The day after the tweet, I easily got one tweet per minute, on average.

What I found fascinating was the range of responses. I was told I looked just like her — beautiful, blue-eyed, and white — was asked if I hated myself, accused of being a race traitor, and invited to join the movement against “white genocide.” I was also told that I was just jealous: comparatively hideous thanks to my age and weight. Trolls took shots at sociology, intellectuals, and my own intelligence. I was asked if I was Jewish, accused of being so, and told to put my head in an oven. I was sent false statistics about black crime. I was also, oddly, accused of being a Nazi myself. Others, like Kate Harding, Philip Cohen, and even Leslie Jones, were roped in.

Here is a sampling (super trigger warning for all kinds of hatefulness):

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It’s not news that twitter is full of trolls. It’s not news that there are proud white supremacists and neo-nazis in America. It’s not news that women online get told they’re ugly or fat on the reg. It’s not news that I’m a (proud) cat lady either, for what it’s worth. But I think transparency is our best bet to get people to acknowledge the ongoing racism, antisemitism, sexism, and anti-intellectualism in our society. So, there you have it.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Outlet Malls: Location as Marketing Strategy

Gwen Sharp, PhD on August 5, 2016

Flashback Friday. 

Outlet malls are often in the middle of nowhere, in places that are hard to get to, or in places that you wouldn’t think of as retail magnets. For instance, you’ve got the outlet mall in Barstow, California:

Barstow is roughly mid-way between L.A. and Las Vegas, so locating it there might be a smart move to try to get some of the weekend traffic between the two cities. And there are some logical reasons you might want to locate outlets in places like Barstow: by putting them in outlying cities, you make sure they don’t overlap too much with the customer base for the main stores, potentially stealing customers who would otherwise pay full-price for new products rather than going to the outlet. You want the outlet to be complement the regular store, not compete with it.

And aside from that, surely real estate is cheaper in Barstow than in either L.A. or Las Vegas, which would keep costs down for building or renting retail space.

That’s part of the story. But there’s some interesting psychology going on, too, as Ellen Ruppel Shell explains in Cheap: The High Cost of Discount Culture. It turns out that being difficult to get to is, in fact, part of the appeal of outlet malls. The fact that they often require a drive of an hour or more signals to consumers that they must have really good deals. That’s the payoff for inconvenience — it’s harder and more time-consuming than going to your local mall, but in return you’re getting a great bargain. Right?

Well… not really. I remember driving two hours once to go to this outlet mall I had heard so much about — friends would go and come back with bags full of clothes, telling me about all the money they’d saved. I got there and was shocked by the prices; they didn’t strike me as particularly cheap at all. I ended up going home without buying anything, trying to figure out how I had missed the great sales racks.

According to Shell, though, that’s pretty typical of outlet malls: they often don’t really provide great bargains. Instead, they provide the illusion of bargains, and a motivation for thinking you’re finding them.

It turns out that the more trouble people go through to get to an outlet, the more they overestimate the amount of savings compared to prices at regular stores. The very fact that it was hard to get to convinces people that it must provide something fantastic; if you aren’t saving a lot of money by going there, why on earth would it be so far out of the way? And the more remote it is, the cheaper the products must be!

Our efforts to understand the placement of outlet malls actually leads us to think we’re getting better deals than we are, because we must be. Otherwise it doesn’t make sense for them to be where they are. And so the location of outlet malls becomes proof that they’re cheap. Why else would they be there?

We have another powerful motivation to believe this. If you’ve driven an hour or more one-way to get great deals at the outlet mall, you are primed to believe you’re getting bargains because otherwise you just wasted a lot of time, effort, and gas for nothing. Once you get there, you’re psychologically motivated to believe your effort was worth it, and you do that by buying stuff and thinking the price is a steal.

As a result of these two factors, research shows that people perceive merchandise found at out-of-the-way outlet malls as being more of a bargain than they do if they see similarly-priced items closer to home. We overestimate what the original value of the item must have been and focus on the difference between that hypothetical price and the outlet price, rather than on the objective price itself. And consumers tend to discount the cost of getting to the outlet, not including the cost of gas and their time into the price of the items they buy.

So the placement of outlet malls isn’t just a simple reaction to real estate prices or an effort to not compete with the regular-priced store. The placement itself is an important element of marketing, signaling to consumers that wonderful bargains await those who are willing to accept a little inconvenience. When you combine this with the meaningless discount, you have a powerful marketing tool, a way to convince consumers they are saving more money, or getting higher-quality products, than they actually are.

Originally posted in 2010.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

When Women Run for Political Office, They are as Likely to Win as Men

Lisa Wade, PhD on August 3, 2016

Ever since Hillary Clinton became the Democratic nominee for president, commentators have been speculating as to how much being a woman will hurt her chances for election. The data suggest it won’t. In fact, if anything, what we know about American voting patterns suggests that being a woman is a slight advantage over being a man.

It’s not that there’s no sexism at all. Parents are more likely to encourage their sons to aspire to political office than their daughters. Women are more likely to be overburdened by childcare and housework when they’re married to men. Women are less likely than men to be tapped by powerful political party gatekeepers. And the media continues to produce biased news coverage.

But when women actually get on the ballot they are as likely to win an election as men. In fact, men in the United States seem rather indifferent towards a candidate’s sex, whereas women tend to prefer females.

Gender stereotypes still apply: voters tend to think that men are better at handling masculine areas of governance like foreign affairs and the economy, but they tend to think that women are better at feminized areas like health care and education. This means that being female can help or hurt a candidate, depending on which issues dominate the election. But, when looked at as an aggregate, gender stereotypes don’t hurt women more than men.

So, there’s one thing we can be reasonably sure of this November: If Clinton loses and Trump wins, it is unlikely to be because the American electorate is too sexist to elect a woman.

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Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Both Candidates are China-Bashing… and Our Chinese-American Children are Watching

Philip N. Cohen PhD on August 1, 2016

It’s all harmless political shenanigans until a racist mob murders Vincent Chin.

It’s amazing how the new figureheads of both major parties are now pretending to oppose globalization, outsourcing, and the corporate “free trade” agenda that they both have spent their professional lives furthering. It wasn’t long ago that I taught in my stratification class that this agenda was the one thing we could be sure both parties and the big money behind them wouldn’t give up. Never say never, but I’m still pretty sure that’s still true.

There are humans that are hurt by this agenda, but most of them aren’t Americans. If politicians want to talk about slave labor, exploitation, and environmental degradation in the new manufacturing centers of the world, then I would be happy to listen to them talk about the harmful effects of those practices “here at home” too. But if they just want to bash China, then that’s racist, and no thank you.

Case in point, Pennsylvania Senator Bob Casey at the Democratic National Convention the other day. Here’s his speech, followed by some of the text and my comments:

Casey quoted his father, the former governor:

The sweat and blood of working men and women who built Pennsylvania forged the industrial revolution in our country, and outproduced the world.

How touching, attributing the industrial revolution the efforts of the working class and not the capitalists. It reminds me of when another Pennsylvania governor, Democrat Robert Pattison, reached across the aisle, helping out Republican industrialists by lending them the National Guard to attack striking steelworkers.

I assume today’s Democratic politician will now go on to recognize the working class of today’s manufacturing centers, who, through their sweat and blood, are outproducing the world and building the middle class in their countries. Oh right, Senator Casey is an American.

What about Donald Trump? Donald trump says he stands for workers, and that he’ll put American first, but that’s not how he’s conducted himself in business. Where are his, quote, tremendous products made? Dress shirts: Bangladesh. Furniture: Turkey. Picture frames: India. Wine glasses: Slovenia. Neckties: China. China! Why would Donald Trump make products in every corner of the world, but not in Altoona, Erie, or here in Philadelphia? Well, this is what he said, quote, outsourcing is not always a terrible thing. Wages in America quote, are too high. And then he complained about companies moving jobs overseas because, quote, we don’t make things anymore. Really? … [examples of stuff made in America]. Donald Trump hasn’t made a thing in his life, except a buck on the backs of working people. If he is a champion of working people, I’m the starting center for the 76ers! The man who wants to make America great, doesn’t make anything in America! If you believe that outsourcing has been good for working people, and has raised incomes for the middle class, then you should vote for Donald Trump. … We need to making good paying jobs for everyone here at home, so that everyone who works hard can get ahead and stay there.

The great conflict of our time is between “China” and “working people”? Maybe we should all link arms and together put down striking Chinese workers to keep the price down on our iPhones and Wal-Mart junk.

The Democratic National Convention was very on-message. In Hillary Clinton’s acceptance speech the next day, she said:

If you believe that we should say “no” to unfair trade deals, that we should stand up to China, that we should support our steelworkers and autoworkers and homegrown manufacturers — join us.

She gave no definition of what it means to “Stand up to China,” though her website says she will insist on trade deals that raise wages and create good-paying jobs (presumably in the US). That’s not important — the important thing communicated to her audience is she’s against China and for American workers. Then she went through the same list of Trump production locations that Casey did, before concluding, “Donald Trump says he wants to make America great again – well, he could start by actually making things in America again.” The current U.S. trade deficit in goods (as opposed to services) is about $62 billion — per month. Virtually all Americans are dependent on imported goods (including, apparently, Clinton, whose Nina McLemore suits are made from European and Asian fabrics). No major politician is seriously against this. Trump hiring U.S. workers to make his ties would make about as much difference as Clinton buying clothes with U.S. fabrics, which is basically none. It’s just symbolism, and the symbolism here is “China is bad.” Unless you join this kind of talk with explicit concern for the suffering and exploitation of Chinese workers, this just feeds American racism.

Decades later, Vincent Chin’s murder still resonates with me. There is debate about whether racism was the real motivation behind his murder, and it wasn’t as simple as a random lynch mob. Despite the legend, it is not the case that the auto workers just killed him because they falsely believed he was Japanese. But a witness at the bar said they blamed him for them being out of work before they fought. She said:

I turned around and I heard Mr. Ebens say something about the “little motherfuckers.” And Vincent said, “I’m not a little motherfucker,” and he said, “Well, I don’t know if you’re a big one or a little one.” Then he said something about, “Well, because of y’all motherfuckers we’re out of work.”

After losing the first round, Ronald Ebins and his stepson, Michael Nitz, hunted Chin down and killed him with a baseball bat, a crime for which they ultimately served no jail time.

My 8-year-old Chinese immigrant daughter, who learns all about how racism and bullying are bad and MLK is great in her neoliberal public American elementary school, is routinely offended and hurt by the China-bashing she hears from Democrats as well as Trump (she supported Bernie but is willing to back Hillary to stop Trump).

Hillary says we should protect our children from having to listen to Trump’s nastiness — she even has ad on that, which I’ve personally witness liberals tearing up over:

So, what about the people making speeches at the Democratic convention, spitting out the word China! like it’s a disease? “What example will we set for them?”

If the new normal of politics is both parties bashing foreigners  while they pretend to oppose globalization — and then pursuing the same policies anyway (which, face it, you know they will), then what have we gained? It seems to me there is a small chance Clinton will negotiate better trade deals to the benefit of workers (U.S. or Chinese), alongside a much greater chance that her rhetoric will stoke nativism and racism. Trump’s megaphone may have drawn the White supremacists out from under their rocks, but the new anti-TPP Hillary is bellowing the same obnoxious chauvinism.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park, and writes the blog Family Inequality, where this post originally appeared. He is the author of The Family: Diversity, Inequality, and Social Change. You can follow him on Twitter or Facebook.

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