Of course, it's not *just* her face that is "doing" gender here. It's also a conspiracy of hair, makeup, wardrobe, and posture, which the video clearly illustrates.

Interestingly, even though the model is a woman, the clip makes the transformation to female look more labor-intensive and artificial.

Um, Erika is (AFAICT) not purely female though I haven't been able to confirm their preferred pronouns. Their Twitter profile says "I have too much imagination to just be one gender. Instagram" strongly suggesting a non-binary or gender fluid identity, Instagram like many websites offering a binary gender choice. Unless you have specific knowledge to the contrary can you please edit this to not use female pronouns. I greatly respect you and sociological images but please don't post about artificial nature of gender while erasing trans* identities.

P.s. other articles may well refer to them by female pronouns but this is a common erasure tactic used against trans people.

@Andrew Well, femininity generally requires more performance than masculinity plus they may well be more comfortable presenting that way.

Men and women behave differently BECAUSE they want to accentuate the difference between the sexes. And the role playing only begins with gender. Pick a role in society and you'll probably be able to identify a set if common behaviors associated with it.

This seems obvious, no?

What strikes me is her talent. Modelling at it's best is a sort of still form acting and she's doing it!

No matter what gender they identify with, talented and beautiful! I definitely have a crush!

I like the way she performs genders, and how she looks very sexy whatever gender she's doing... but genetics do play a big role here: without those sculpted cheekbones, sleek nose and big blue eyes, i.e. very photogenic features, the sexy model face would not materialize...

Gender is a performance... based on biological differences. Equalist fallacy falls apart right there. Being able to act the opposite sex is not the same as a natural inclination or tendency to act that way.

Does anyone else feel like the ad's tagline "Come as you are, whatever you are" is contrasted somewhat by the fact that the model arrives masculine and then is dolled up to be feminine? It makes it seem to me that femininity is the final goal or product, covering up and glossing over the model's ostensibly natural preference to appear masculine. I like the idea of the ad though, its message and its imagery. I'm not sure how, but I think they could have avoided the appearance of "progress" from masculine (non-conforming with sex assigned at birth) to feminine (conforming, and perhaps covering up preferred gender identity)

she's an androgynous. biologically a female. she never done any surgery so she's not a transgender. it's the combination of her physical traits, wardrobes supply, excellent photographers, makeups and many more to build such extraordinary performance. and of course bone structure is important, that's the key of versatility in her looks

Well, I guess that's make her perfect.... really!

i'm not buying it. pick up a hammer and go swing it; get some dirt under your nails. or be a receptionist and learn to be nice at the desk. do something rather than pose. i could pull both of these photos
off ten years ago. but now i am limited to the hammer swinging.