At the New Statesman, Rhiannon Lucy Cosslett and Holly Baxter skewer the common media hand-wringing over women who get drunk in public. Above and beyond the victim-blaming “don’t make yourself so rape-able” message, Cosslett and Baxter point out that the tsk-tsking is deeply laden with the idea that women should behave like “ladies.” This, of course, is an old-fashioned notion suggesting that women are or should be the moral superiors of men (invented during the Victorian era).
Using a Daily Mail article and images as an example, they criticize the typical language and imagery that accompanies these stories:
Platell’s piece manages to feature almost every aspect of drunken female behaviour that tabloids simultaneously loathe and desire. Yes, this article has the whole shebang: long lens photos of young women with their fishnets torn up to the bum at a fancy dress party in freshers’ week; phrases like “barely leaving anything to the imagination” and “neo-feminists behaving like men” and creepily voyeuristic descriptions of “pretty young girls lying comatose on the pavement.”
From another point of view, Cosslett and Baxter argue, this looks like “a pretty cracking night out,” stumbles and all.
They point out, smartly, that many of these stories frame women’s interest in alcohol as an effort to hang with the boys. The message, they explain, is that “‘young ladies’ are being warped by the hard-drinking university culture… going along with men’s behaviour because they’re weak-willed and they think it will make them look cool.”
Because men invent things, and then women jump on board because they feel like they have to — that’s the way of the world, isn’t it? It’s not like those of the female variety enjoy a pint, after all, or even — God forbid — enjoy the sensation of drunkenness once in a blue moon. It’s not as though our decision whether or not to drink has anything to do with us or our own lives… modern female binge drinking is still all about the men.
This is not to defend drinking per se, or binge drinking or public drunkeness, but to point out the gendered coverage of the phenomenon, which still portrays women’s drinking as somehow less natural, more worrisome, and more dangerous than men’s.
Cross-posted at Pacific Standard.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 36
Bill R — February 18, 2014
Women are generally more vulnerable when drunk in public than men are and I have no problem with a heavier societal taboo if it protects them. I have little understanding of and make no judgement about the history behind a stricter treatment here. But there's a certain percentage of men who will take advantage of a drunk woman and if some societal pressure can reduce the incidence then it's a small price to pay in my opinion.
Rachel P — February 18, 2014
Why should pressure be put on women to behave better just so men won't be "tempted" to behave badly. How about putting some societal pressure on men in an attempt to get them to behave responsibly? And I don't just mean in response to drunk women!
Deb Courtney — February 18, 2014
Bill, why does the societal pressure need to come to bear on women, and not on men to behave better? I think basically, you agree with the exact opposite of what this article is saying?
Will — February 18, 2014
This reminds me of an ad campaigns I've seen warning against drunk driving. Only, the ads I've seen only ever depict men being the drunk drivers and being the ones arrested. Weird, I guess Sociological Images missed that "gendered portrayal" Maybe next time, right?
superimperial — February 18, 2014
It's interesting that down here, in Australia, most of the drinking culture news headlines are focused on drunk males bashing people in the street and otherwise making a nuisance of themselves. Can we swap our drunk, violent bogans for your 'pretty young girls' falling over themselves, that sounds so much more interesting.
Rishi Kshetry — February 18, 2014
It's not issue how someone treat a women when she is drunk.. How does he thinks of a woman when she is vulnerable like alone or drunk. And talking about media coverage, More magazine with almost nude photos get sold than one with coverage on livelihood even here in Nepal with one third of population in poverty.
Mark Anderson — February 18, 2014
Some of my best college drinking buddies were women. None of us thought this was strange. Why the media seems to think so, despite ostensibly also going to college and drinking, is beyond my comprehension.
Matt Bowyer — February 19, 2014
"Above and beyond the victim-blaming 'don’t make yourself so rape-able' message"
Can someone please point out to the author the difference between 'victim-blaming' and 'sensible advice on avoiding being the victim of a crime'.
Lisa — February 19, 2014
So the article is talking about media portrayal of drunk women. I get it however we still live in a world where women are more at risk then men of something bad happening to them especially when extremely intoxicated in public. Part of my job in a detox center is admitting intoxicated people to the drunk tank. I see young women come in scantily clad and incoherently drunk, lost coat, shoes, purse and vomitting all over themselves I worry about what else did or might have happened to that young girl that evening. Young men come in that way and I'm not so overly concerned because I doubt they have been sexually assaulted. If you want to get drunk out of your mind stay home or at a friends place not in clubs where all kind of derelicts are preying on vulnerable/drunk women.
On the (Rest of the) Net. | — February 20, 2014
[…] lady to ladette: media portrayals of female drunkeness. [Sociological […]
Weekend reading | Of Means and Ends — February 23, 2014
[…] gendered media portrayals of […]
Rebecca Griffin — February 23, 2014
I'm not surprised some people would try to frame women's drinking as keeping up with guys, but it doesn't fit at all with any of my experience. It's been a while since I've been in college, but I never saw women drinking as a way to fit in or be accepted by men.
The discussion obviously becomes a lot more disturbing when it starts leading to victim blaming in sexual assault cases.You need look no further than the huge backlash against James Taranto's WSJ piece where he put sexual assault in scare quotes: http://bit.ly/1gn6tNc
Thanks for the interesting piece, I included it in my recommended weekend reading roundup: http://ow.ly/tUzfY
Tesettur Giyim Trend | Questioning Media Portrayals of Female Drunkenness — February 25, 2014
[…] post originally appeared on Sociological Images, a Pacific Standard partner […]
Questioning Media Portrayals of Female Drunkenness - Pacific Standard: The Science of Society — March 25, 2014
[…] post originally appeared on Sociological Images, a Pacific Standard partner […]
Alcohol, agresión sexual y límites personales. | Psicoloquio — November 23, 2015
[…] El que una mujer consuma alcohol suele considerarse una oportunidad no sólo para culpabilizarla si es atacada, si no en general para reprocharle el que no se comporte “como una dama”, lo cual “proviene de una noción conservadora que sugiere que las mujeres son o deben ser moralmente superio…“. […]
free games — May 15, 2023
great post! free games