http://public.wsu.edu/~brians/errors/stationary.html

Sad!. I have offering books to my Mum forever!, Christmas, a book. Birthday, a book, etc. Too bad she can't read anymore....

But women like pretty things....

Don't forget, men read important stuff like politics and religion and metaphysics and books about great men. Manly men. Doing manly things. Being important. Hurrr durr.
Lately I've been snarking at the list of best-selling ebooks at online retailers (say: Amazon). Invariably, one third to half of the entries are erotica for women. I guess pink candles is more PG than a pile of 50 Shades of Grey knockoffs.

I agree this is deeply sexist, but I think your reading of it is partly off. More a case where women are marked while men are neutral. Books for dad because...[clerk looks around for something at the bookstore that might appeal to men, decides on books because it's what they have]

Scary part is that Chapters/Indigo is owned by a woman! However the stores are slowly removing books and replacing them with other things: teapots, vases, pillows, terrarium kits, stuffed animals and the like. Yuck. Probably doesn't help that I buy my books online, huh?

All pardons, but the top image is clearly from Barnes & Noble. The layout, the sign holder, the shelving is all B&N standard. The bottom image, however is not. B&N does a pretty nice "Books For Mom" display just like they do for dads, and it's chosen by corporate for all stores in the country to create uniformity, so they all have it gracing the front entryway close to the appropriate parental holiday. I mean, the dads are pretty much limited to books on finance, history, and sports, whereas the moms get romance, mystery, and diet books... which is still pretty disturbing... but it's not so extreme as books for men, flowery pink stationery for women. I guess my point is, you can't call foul if these pics aren't even from the same store.

As a book buyer for a bookstore I call baloney on this. Any book store is going to try to sell their products - books and gifts - to their customers, especially when an excuse for gift-giving like mother's day comes around.

Like Barnes and Nobles Chapters is a big chain that almost certainly has Mother's Day display determined centrally.
Here were there Mom's day recommends form the Chapter's facebooks page:
https://www.facebook.com/photo.php?fbid=10151350751686364&set=a.136061696363.118427.33808471363&type=1&theater

Hi Lisa,

Thanks for posting and letting us know how we can do better. We're
definitely paying attention to what you've told us. As Canada’s largest
bookseller, we believe all books are for all people regardless of gender, race,
age or religion.

During gifting occasions, we’ve found that themes and collections are effective in helping people find in-store recommendations. We did offer a
number of different Mother’s Day displays – in addition to the one pictured, we offered book tables as well featuring literature, business leaders & more.
Along these same lines, our Father’s Day offering included fun toys, decor items, gadgets & cookbooks as well as the display pictured.

This is not to downplay your message – we understand your perspective and from your images posted of this particular table we see how you’ve drawn your conclusion. We absolutely got the message about the use of gender stereotypes in how we organize our occasion themes and are working with
our teams to address it.

Thanks again for your feedback,

Roisin Bonner
Social Media Manager
Indigo Books & Music Inc.