Katrin sent along a vintage (apparently 1957) Pepsi commercial I thought you might enjoy, as it has all the classics: lightly mocking tone about women’s supposed competitiveness with one another and obsession with shopping, reminder that attractive = thin, and presentation of marriage as the ideal, ultimate victory for all women:
Comments 13
standswithagist — August 14, 2011
What struck me most was that the happy part of the fairy tale was all up to her, and it included not only allowing herself to be objectified (staying slim not for health, but for her husband) but to be used (serving his needs - and unlike the family dog, not allowed on the furniture!)
Carlton — August 14, 2011
Does anyone else hear a similarity to the music of Rodgers and Hammerstein's Cinderella? According to Wikipedia, Pepsi-Cola was a major sponsor of the original production, which also happened to be in 1957.
Bejapa — August 14, 2011
This is seriously creepy beyond being racist. Does anyone else get the sense that the dad is a wife-beater / child molester? The hired help are the only characters who don't fill up screen time with mindless distractions. Twisted message.
Dara Grey — August 14, 2011
I kind of like your response, actually. Just when I thought I had my mind made up, it made me question everything I'd just seen...and that's a good thing ;)
Dara Grey — August 14, 2011
I find it amusing that Pepsi is thought of as slimming, when all evidence indicates that it's a major factor in weight gain in modern times, although the wording suggests that it might have been less sweet at that time.
DoctorJay — August 14, 2011
I imagine there were some people in the late 50s who thought this was as much crap as I tend to see most commercial advertising now.