Cross-posted at Jezebel.
gabrielleabelle sent in an online ad for Minute Maid orange juice that reinforces gender stereotypes, particularly that women are desperate to get married and feel competitive with one another regarding their progress toward this all-important goal. The ad is part of Minute Maid’s “Mmojo” campaign, which consists of ads showing people drinking Minute Maid and then instantly being more successful, desirable, and generally awesome. This ad included images of two people who clearly have lots of mmojo and asks how you compare. How could we tell? Well, the guy is covered in lipstick kisses and looks a little overwhelmed by the attention:
Now, how would we know a woman was magically charmed? Oh, that’s right — she’d have managed to get herself an engagement ring:
Because there would be no better proof of a woman’s magical powers than her ability to get a man to propose to her. I can’t even imagine how much mmojo another woman would have to have to top this.