Both Linda Jay and a colleague of mine, Dr. Caroline Heldman, drew my attention to the new Minnie Mouse-themed line at Forever 21. The line is a collaboration between Disney and the fashion outlet and the mouse has been re-modeled, so to speak.
What must one do to Minnie to make her an acceptable fashion icon? Starve her down to a stick figure, apparently.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 47
adamson — December 3, 2010
As you note, she's thinner, but she's also taller. Perhaps the redesign is trying to point at this ideal, also.
This is a little disturbing.
missdisco — December 3, 2010
Strangely, the model doesn't look all that stick thin in the first pic - thighs at least, she looks a bit normal, particularly with the large circles - though her head looks weirdly shopped.
Andrew — December 3, 2010
Minnie never really looked much like a mouse, but now she resembles some kind of deformed spider.
The thing is, even with the older versions of her "character," I could never really tell what she was all about. Sure, she had the bashful eyes and the delicate movements as a minor foil to Mickey's broader gestures, but mostly I just thought of her as an afterthought, especially with the man-doing-his-worst-impression-of-his-mom voiceover. Which is to say, I kind of doubt that changing the character's look actually changes the meaning of the character, such as there is one.
What's a little creepier to me is how the use of children's cartoon icons on "sexy" adult attire sort of infantilizes the wearer. It's nothing new - half the girls I went to high school with used to wear tight-fitting Winnie The Pooh shirts with no apparent irony. But when I try to imagine what an adult would be trying to communicate while wearing this, all I get is "I'm a little girl - no, really!"
And then I imagine what the male version of that would be, and I can't picture getting home safely in it.
Village Idiot — December 3, 2010
From the looks of it, that "fashion" outlet ought to be called "Forever 1985."
Jessica — December 3, 2010
This is such a shame. Not that Minnie Mouse was ever a great female role model, but at least she wasn't anorexic before now! Geez, Disney. What ARE you trying to tell girls, exactly? (and tell society about girls)
Robin — December 3, 2010
Looks like F21 is going for the Katy Perry/retro/kitsch look.
I myself never really got why adults (or teens) would wear cartoon characters; I know I've seen grown adults who are really into Tweety Bird & use him as their sort of personal emblem or 'totem', if you will (like, wearing a Tweety Bird leather jacket). What is *up* with that?
LexieDi — December 3, 2010
This is so depressing. I'm such a huge Disney fan. I go to the parks (Disneyland and Disney's California Adventure) at least once a month. I email them pretty much monthly to ask about getting larger sizes for their products, especially the products made for young women my age... They have some sizes up to 3 or 4x but their "cute" clothes that are more artsy and apparently for "young" and "hip" people only go up to 1x if that.
atorres — December 3, 2010
I stopped shopping at Forever 21 when I saw the John 3:16 scripture on the bag that my clothes went into. I asked the clerk what that was all about and she said the founder/owner of Forever 21 is a super religious evangelical guy...nuff said. Their clothes aren't made well enough or that cute to warrant making an indirect donation to religious institutions, in my opinion.
I also heard they were involved in trying to evict the poor and mostly Latino community of farmers that make up South Central Farmers in LA...and were wanting to build a warehouse in the garden's place. So, I can't say I am too surprised by this Minnie Mouse ridiculousness. People love shopping there cause it's so cheap...I can't imagine how they treat the people who make their clothes.
SamR — December 3, 2010
Minnies always had stick legs, now she is just stretched vertically.
Elena — December 3, 2010
Related: the Hello Kitty design for the Shibuya neighborhood in Tokyo (home of the gyaru fashion) is similarly taller and slimmer, but definitely not stick-thin. The Shinjuku Hello Kitty is even chubbier. In a very glamorous way X9
Mina Prefect — December 3, 2010
There are worse Disney collaborations out there:
http://www.studiocrocodile.com/201002281432.php
http://www.strapya-world.com/pic/2010/237-512414img01.jpg
lady — December 4, 2010
this is my favourite modern interpretation of the disney franchise: http://www.youtube.com/watch?v=oAnVf9lax6k
I sometimes wear a mickey mouse pin for the irony. i really really hate disney.
Cailin — December 4, 2010
If they wanted to make sure it didn't look childish or infantile (even though, that's what Disney kind of is) like http://disneyexclusiveonline.com/images/Disney_Exclusive_Online_Store_Minnie_Mouse.jpg they could have gone the vintage route ; http://www.disneyheaven.com/images/DisneyGoodies/DisneyColoringPages/MickeyNFriends/MinnieMouse2.jpg
She can be more 'fashion' without because stick thin.
Anna — December 7, 2010
Regarding Disney clothing/tattoos: Could involve trying to establish a unique identity. If you can't find something worth being passionate about, it's easy to project that onto a random concept/object. When I was ten, I pretended to be obsessed with chocolate, because I wanted to be remarkable in some way.
Bri — May 28, 2011
I know this isn't the point, but has anyone else noticed it doesn't say, "Minnie Mouse" it says, "Minnie Muse" They probably weren't able to secure a copyright from Disney and were forced to change it up. Of course they still decided to make that change making her rediculously thin and needlessly coy, but let's not have the, OMG why did they have to change her!" argument.
Riah — December 21, 2011
I don't find this disturbing at all. I actually really like it and want to buy one of those shirts! It reminds me of the original Minnie Mouse, face it, the original was "skinny" looking. It reminds me of the flapper style of Minnie.
Alexis Augustine — June 2, 2012
I hate Disney and ALL their ridiculous Fairy Tales.....