According to this 1935 ad for canned corn, the key to a man’s heart is his stomach. Mr. Thomas T. Twiggers was a miserable husband, so miserable that Mrs. Thomas T. Twiggers booked a trip to Reno for a quickie divorce. But then she fed him Niblets canned corn. With proper feeding, a man and a marriage can be happy as can be!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 15
AR — July 3, 2010
I love ridiculously over the top ads. Even if you were realistic and honest, most people assume that an ads claims are exaggerated, so just go all out and claim that canned corn can bring back someone's "lost youth" and solve marriage problems. What do you have to lose?
ellen — July 3, 2010
I'm going to go buy some now! My lost youth! Forget wrinkle creams, hair color, diets--all you need is CANNED CORN. This is definitely the BEST ad ever written.
I do love how these vintage ads tell a whole story. Today, no one would take time to read this. All we get is a 3-word slogan and a picture of sex.
crookedfinger — July 3, 2010
Corn, corn will keep us together...think of me babe whenever...
E — July 3, 2010
And Tampa was somehow a romantic destination?
A — July 3, 2010
The quickest way to a man's heart is through his chest.
A — July 3, 2010
Wait, wow, she is wearing many sparklies. Is the implication that your husband will buy you oodles of jewels for serving Del Maiz Niblets?
Courtney — July 3, 2010
"Niblets brought back his lost youth." I think we all know what THAT means, what with the fond looks and the relaxed face.
Still, I think this attitude persists. Just a few weeks ago while discussing my impending move-in with my (male) partner, a friend of my mother's flat out said that all I needed to do was get him hooked on my cooking and he'd never leave me. She is a female in her 60s, I'm a female who is a few weeks shy of 30.
Regarding the sparkly things Mrs. T is wearing... I think "snooting" means that Mr. T is pretty high falutin' and a consumer of the finer things who'd forgotten his agrarian past. I find it interesting that this ad is from the Depression era and wonder if the canned corn is depicted as "good enough for rich people, so SURELY good enough for you."
In closing, I think I'll name my next cat Mr. Twiggers.
Maria — July 3, 2010
CURSES! Here I could have saved my marriage with a can of corn. We could have saved a fortune on therapy bills.
Patrick — July 4, 2010
Niblets,the American version of Proust's Madeleine. Wow! Never would have imagined.
b — July 4, 2010
She's wearing all kinds of jewelry, changing plane tickets at the last minute, and "Cook" makes the canned corn... Are they trying to say not only that Niblets will save your marriage, but bump you up a social class or two in the process? I don't really associate canned vegetables with the upper crust these days, but back when mass-market stuff was first available I guess it's possible?
Erika — July 4, 2010
Any horror I'd ordinarily feel for an ad like this is completely undermined by the fact that "niblet" is my all-time #1 favorite word, and has been for at least 25 years.
Niblets: Is there anything they can't do?!
Liv — July 15, 2010
It reminds me of some old brazilian magazine I've seen scans on the web, it was calles something like 'A revista da moça' and it gave advice for young wives to be able do 'keep' their husbands.
It said thing like that man should be well fed, not disturbed by household issues, have the newspaper brought to him, sliper brough to him, beverages brought to him. Should be let alone to listen to the radio/watch tv/go out with the guys to bars and clubs, not be bothered by jealousy and disconfiance of any kind. That a unclean kitchen/dining room would make husband want to eat in another ladies house, that a not perfectly tidy and squeaky clean bathroom would make man want to shower in another ladies house.
And I remember something about wife being always availabe for bed, ans not cleaning while the husband is at home for the noise might annoy him, and cleaning while husband is come makes you look untidy, non-attractive and smell like cleaning products. cleaning while husband is at home also keeps you from being all available to serve him.
I also remember something about not talking on the phone while husband is at home, and that the discovery of ladies notes on pockets and lipstick on clothes is not a mathyer of discussion, for you should never discuss cheating. if you find out husband is cheating you should put even more efforts in making the house perfectly tidy and clean and confy and serving you man as a king...
boy, it is plain revolting. /i really wish I would find those magazine scans!