This 1957 ad for an Exercycle tells young and old women and men exactly what they should be concerned about:
So old women are supposed want to be young, young women want to be slender, young men want to be strong, and old men want to be active. I think it’s pretty much the same today.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 13
Jeff Kaufman — June 24, 2010
I realize this is not the point of the post, but what the machine is supposed to do is crazy! It's not an exercise bike. It's powered so you're not actually expending any effort (getting any exercise):
"Exercycle is the only fully automatic motor-driven exercising instrument that can give you a complete physiological from head to foot while you just sit and relax."
Willow — June 24, 2010
So old women are supposed want to be young, young women want to be slender, young men want to be strong, and old men want to be active.
...And everyone wants to be white.
/sarcasm
Hedgehog — June 24, 2010
"So old women are supposed want to be young, young women want to be slender, young men want to be strong, and old men want to be active."
Wouldn't that be better phrased as:
"So they think old women want to be young, young women want to be slender, young men want to be strong, and old men want to be active."
?
Or even:
"Most old women want to be young, most young women want to be slender, most young men want to be strong, and most old men want to be active."
?
Oasi — June 25, 2010
I think it's worth noticing that in the text it says 'terrific for heavyweights!' with a picture of an overweight man. So the ad does acknowledge that both genders might want to exercise to lose weight.
annnee — June 27, 2010
My grandparents had this.
You turn it on and it does all of the work... including crushing my little foot with its crazy automatic steel bone smashing moves! YIKES!!
Ok, my bones weren't smashed, but my 5 year old foot did balloon up and turn completely purple all over.