I took the joke in the second commercial to be on the woman. She allowed her race based assessment of the man as an exotic other to make a fool of her when the man proved to be just like her (from somewhere local). Even though this commercial is obviously playing on recognized stereotypes (women find exotic men attractive), it sort of points out the ridiculousness of those assumptions. In the end, her friend is laughing at her for being, essentially, that daft white audience that equates blackness with the exotic.

I know this commercial from German television, but I must admit that I never understood it as a metaphor for the penis. It just plain silly in my opinion.

This Twinings tea advertisement leaves little to be read into with respect to the fetishization of the exotic Other.

http://www.youtube.com/watch?v=RhNfRYqKn6Y

I think the second commercial is very sexist against black men. His only value was when he was meeting the stereotypes, but after she realized his "flaw" by not meeting them she laughed about her sillyness with her friend. I suppose it COULD say something about expectations and stereotypes...but it doesn't deliver that way. The man was just standing there being friendly and she projected her fantasy onto him. She was just as creepy as a man in a hooters commercial ogling boobs.

The first one though, I don't think that's the same thing...I agree about it's perpetuating the big penis stereotype, but only because that's so prevalent. I think you could've swapped the guy out for any man and it would have had the same effect.

Hm...when I mentioned this earlier on the "Comedy/Hypersexuality" thread, I was specifically thinking about the ad for some cleaning product. It's a Black woman sitting on a bed, watching a shirtless, muscular Black man clean. I do get that it's significant the female *in* the ad is Black as well, but when you consider that TV ads that run on the shows I watch are designed for a "race-neutral" (i.e. white) audience, it's a little different. I have a hard time picturing a white man in that role in the ad--not because I *personally* have difficulty imagining it, but because it's something that just wouldn't happen on U.S. television.

There was also a series of print ads for...maybe a car dealership? while back. That was when this first *really* came to my attention. Perhaps b/c white women usually play the sex object role* in those.

* Well, the cars, too.

I'm not a native English speaker and I took the man in the latter ad as being *really* sarcastic in his tone of voice. I thought he was supposed to be deeply offended by the assumptions of this woman. Now that I read other comments, I guess he just has an accent I'm not accustomed to (googling reveals he must be English, as pointed out in the comments).

I wonder if his tone could read as sarcastic to some Australian viewers as well? I think the male character being oblivious to the thinking he's encountering would be a choice that'd objectify him further.

I'd like to add that the first commercial is aimed at children. "kinder" literally translates to "children", it's an old and very well known brand in Germany that only adresses children, and sometimes mothers, with their (infamously) bad TV ads.
I watch a LOT of children's channels and cartoons aimed at the "tween" age group, and there used to be NO commercial break without this ad in it.
It always struck me as, err, a little bit too sexual for a commercial aimed at children, and I was actually considering sending it in to discuss that! :)

In the first one in addition to the stereotype of the "Massive Satisfaction" of the black man's penis is how the main character (who purportedly has the massive penis) is first interested in the attractive and talented black female singer, only to be obviously distracted by the blonde-haired white woman interested in the symbolic representation of his penis.

So not only black men exceedingly masculine, but they prefer the white woman who just stands there to a black woman who actually shows talent.

It doesn't help that the black woman is singing "I want to fly high" right before being rejected in favor of a white woman.

http://www.youtube.com/watch?v=dmrUDEsSc7k check this ridiculous and offensive Polish mobile phone ad onjectifying black women

The man in the first ad is Jamaican-American musician Shaggy. In the commercial he says "It's Mr. Lover. Fly high." The song the woman is singing is his latest single "Fly High", and he frequently refers to himself in his songs as Mr. Lover. I'm really not at all a fan - he was really popular when I was a teenager and his music videos and lyrics are full of boasting about his sexual prowess and gross objectification of women.

what is funny is asa black woman we think white woman want what we got they want the satifaction oh a good dick thrusting inside of us causing us major stomach pains.
my man want to take extant the pill to make your dic wider and longer.......I told him I don't think so I'm happy with his size.I enjoy him with no problems. If he goes bigger i won't enjoy iti will complain. It's not just woman who get the ideal that theyneed a black dick too get off it's men also who wants bigger.
I have a friend that her man only enjoys it for one minute because he is so huge mongas he does not stay hard.
Biggerb is not always better

I'll be honest I though the white women was the object of fetishization(?) in the first commercial and the Black was suppose to be an average everyman and the white women is the sex symbol and since his "Popsicle" was same size as the rest which would support my everyman theory. Also the second commercial made me laugh.

i have to admit that I've seen the first spot a thousand times without recognizing what's really going on there (although it's quite obvious) and oh my this is just aweful and ridiculous. I have stopped watching tv regularly a year ago and noticed that you become much more aware of what you're watching.

If the commercial was in Budapest, it’s not like there was robust ramification over sexualisation of Black men (which is a racist stereotype of the Black Cuckold Pornography Stereotype that is engaging in sexualizing a African man’s penis size and his sexual performance in the private lens of the bedroom. It’s so racist, gross, fetishized and degrading to me as a Black girl, who have a Black Brother, Black father and Uncles.