I know alot of European cultures view our take of boobs to be somewhat prudish... and I can see their point, kinda i guess (See all major controversies involving breast feeding children: not just a sex object people!)... but certainly headless boobs are sexist even in cultures where the female chest is less taboo...right? I... I'm just... I don't even know what. This is weird... the unexplained other hands... the trite classical selection... the slow motion.

I found the nipples odd. If it's OK to show breasts like this, why can't the nipples and areolas be naturally coloured? Or does every woman other than me have "flesh coloured" nipples?

Not sure what I think about the car insurance commercial - I am also torn between thinking it's not that bad to see boobs on TV, but also that they are headless women being groped by men's hands (which, incidentally, also come from the viewer's POV). I do think, however, that the last two commercials for the airline and tires are from a completely different caliber! Those are so much more sexualized, sexist, and pointless.

Ad number 1: Weird, icky and sexist, but it's just more weird than I really feel offended by it.
The ad number 2... I'm speechless. How can this even be on TV? Are they going to add a second part to it with the air hostesses doing porn in it? Because in my opinion this looks like porn. Horrible and makes me sick.
I was born and raised in Poland and I remember watching ads like this as a little girl and worrying, what if my legs or my breasts don't grow to be like that, will I be worthless then? This is seriously what I was worried about when I was a child subject to this kind of advertising which was quite common in Poland then.
Ad number 3: Same story there - sickening.

The first ad makes me feel queasy. I was fine with the women touching their own breasts, but when the woman started shoving the (clearly) male hands away I started feeling so uncomfortable and then angry.

Maybe it's just me, but the woman smacking the man away from her breasts.. Could it represent a "GET OFF MY TAIL!" kind of thing? It looks like they're trying to convey an asshole who won't get off your tail and causes a crash because of it. And the anger in it? That's what I'm gathering from it. Tailgating and road rage.

What would the commercial be like if they showed the women's faces? Less focus on what's trying to be conveyed on the breasts, certainly, and it'd be harder for the pictures on the breasts to be the focus of the camera. Also probably a less clear view of the pictures, since you'd have to zoom out quite a bit to not only include the faces, but then also try to put the images/breasts as the center of the camera's focus.

While some things can be extremely sexist, you also might want to think about the commercial itself and how it would or wouldn't work, if they did every single thing you would want changed. How different it'd be.

Personally I feel the commercial is obviously a LOT more tasteful than the second two, and rather silly. Just perhaps needed the interpretations to be more clear.

Oh well, if they have a REASON for objectifying the women, that's OK?

I HATE sexy car washes. How the heck did this trope even get started??

I have never known anyone to wash cars in bikinis and high heels and definitely not like... squeeze the sponges out on their chests, rub their faces/bodies all over the thing they are washing, lick their lips, or pointlessly slide their legs back and forth. UGH. ~UGH~.

The sad thing about number two is that it's not only telling little girls that their bodies SHOULD look like that, but telling them that if their bodies do look like that, then they'll have some super sexy power over men. The idea that women being sexy = power over men, really needs to end. It's a lie.

As for number one...I was fine with women playing with their own boobs but when men started touching them and handling them, in my opinion quite roughly, is what is off-putting. Especially the woman who kept smacking the guy's hand away! I think in a country where showing boobs isn't a big deal that this commercial had potential to be cute. I think all woman play with their boobs for fun. But adding the men really did ruin it...It went from various women with different breasts playing with their breasts to men playing with them...because we all know breasts are toys for men.

This just totally pisses me off. Stuff like this sets women back hundreds of years in a matter of seconds. Do we even need to discuss why this kind of imagery is totally offensive? Or why it is used?

Lowest common denominator = knuckle dragger

More creepily sexist Russian commercials!!

Burger King:

http://bradmillershero.blogspot.com/2010/02/russian-burger-king-commercial-nsfw-ish.html

I'd rather have sex on television than violence.

I realize that I should be commenting here on the sociological implications of the images, but as a complete aside, as a musician I have been casually studying Brazilian popular music dating to the second Vargas administration and the early years of the military junta for some time now, and I'm unable to identify the music in the Avianova commercial. It's definitely Brazilian MPB (Música Popular Brasileira) sung in English. But it doesn't really sound like either Brasil '66 or G/9 Group.

Breasts aside, can anyone ID the music?

(I know, I know . . . )

This is probably totally missing the point, but that third commercial is like some sort of bad nightmare. I don't know whether it's the music, set design, the horrible choreography, the editing, or the blank expressions on the actresses' faces, but it is not at all appealing. They are like killer cyborg strippers in a post-apocalyptic wasteland filled with tires. And why are tires flying at them? That commercial is a hot mess if I ever saw one.

It's not for TV, fortunately, at least movie number one, it's viral advertising. Have not checked the origin of other movies.

Wow, Russian adds are awesome. Thanks for sharing!

Personally, I think the boob video is cute. I didn't get a 'porn' vibe from it at all, it was just funny. I'm just trying to figure out - if I didn't know the commercial was for car insurance, could I figure it out from the context, or would I think it was an ad for annual boob exams?

For the record, I am a woman & I have boobs, so take that, objectification of women and feminism!

I am a woman and I have breasts and they have been grabbed without my permission, so I can't watch that or it will trigger me and fuck me up for weeks.

I've seen the tire commercial before (in a similar article), but what struck me about it first was that the women are much curvier than they would be if it was an American commercial. I hate to say it, because they certainly aren't, but here, those women would generally be regarded as fat.

The fact that I was more struck by that fact than anything about the commercial itself definitely speaks to the fact that ads use sex way too often. I'm so used to it that it wasn't even remotely abnormal, let alone shocking in any way.

These looked rather amateurish to me and I wouldn't have thought that a high-profile company, even in Russia, would resort to such advertising tactics for fear of public criticism. Indeed, Rosgosstrakh has denied any connection with the videos (http://www.mn.ru/news/20100712/187926015.html) and they are nowhere to be seen on the RGS official youtube channel (www.youtube.com/user/Rosgosstrakh).