Considering what obvious justice suffrage for women was, it’s surprising that it took 62 years from the birth of the U.S. suffrage movement to come up with an equally simple way of making the case. But in 1910, the National American Woman Suffrage Association distilled their best arguments into one-paragraph gems printed on postcards. Their “Think It Over” series proved to be not only an excellent consciousness-raiser but fundraiser as well, since NAWSA received a commission on each card sold. Here’s a particularly insightful one:
Some other sample sayings on these postcards:
The Declaration of Independence was the direct result of taxation without representation. Either exempt WOMAN from taxation or grant her the right of Equal Suffrage. What is sauce for the GANDER is sauce for the Goose.
Woman, if granted the right of Equal Suffrage, would not endeavor to pass new laws for the benefit of WOMAN only. She would work and vote with MAN on all legislation. …
WOMAN should not condemn MAN because she has not the right of franchise–rather condemn parents for having trained their sons since the beginning of time, in the belief that MAN only is competent to vote.
Of course, suffragists didn’t rely entirely on gentle logic. At the bottom of each card was the phrase, “An ounce of persuasion precedes a pound of coercion.” Symbolism was employed as well. In the upper left corner was a shield of stars and stripes shown as having a dark spot in the center, labeled “The ballot is denied to woman” with “The blot on the escutcheon” inscribed underneath.
Though people today generally associate black and white images and grim determination with the suffragists, here’s proof from 1916 that they could be colorful and whimsical:
The disarming image of a child was common and popular, as above and below. The following image from 1913 was created by Bernhardt C. Wall (1872-1956), an exception to the rule that most postcard artists labored anonymously:
No doubt the suffragists were well ahead of their time, but the card that follows from about 1916 is unusually far-sighted. (Of course, Victoria Woodhull had already run for president in 1872 on the Equal Rights Party ticket.)
Lots of adults were expressing similar sentiments in 1914, when the card below was in circulation. On May 2, 1914, there were more than 1,000 coordinated demonstrations, parades and rallies nationwide, and that same year the all-male Senate took its first vote on a suffrage amendment since 1887. (It gained a majority, 35-34, but was still well short of the 2/3 required). Of course, the term most suffrage workers in the U.S. preferred for themselves was “suffragist,” because “suffragette” was originally used by opponents in Britain and then the U.S. as a derisive term implying “little voter,” or to give the false impression that all supporters of woman suffrage were female. But in this case it seems uniquely appropriate, since it’s a cute little girl with a ballot in her hand. The postcard was sent as a Valentine on February 12, 1914 from “Marjorie” to “George”.
Finally, this still-appropriate postcard, issued in Great Britain in 1909 by the Women Writers’ Suffrage League, shows a woman being pulled away from “Justice” by “Prejudice.” The WWSL was founded in June, 1908, by playwright Cicely Hamilton and novelist Bessie Hatton “to obtain the vote for women on the same terms as it is or may be granted to men. Its methods are those proper to writers–the use of the pen.”
Today we might say “the use of the blog,” but the message still rings true !
All postcards are from David Dismore’s personal collection.
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David Dismore is a television news archivist and feminist history researcher for the Feminist Majority Foundation. As a teenager he was inspired by a photo and a few paragraphs about the suffragists in his high school history textbook in Greenville, Ohio. The post below, originally published at Ms. magazine, looks at some of the propaganda that helped earn U.S. women the vote. You can read more from David at Feminism 101.
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Comments 28
Meg — April 13, 2010
I find the use of girls in many of those images rather interesting. Yeah, there's the cute factor, which is maybe what they were going for, as well as the idea that people's children should someday have the vote (when they're adults), but it does fail to recognize suffragettes as adult women. After all, they weren't asking for the right to vote for children. And the intentional misspellings don't exactly inspire confidence.
In any case, I'm glad we now have the right to vote.
Jared — April 13, 2010
Yes, I can't really imagine images like that being used by pro-choice activists, or really by any serious feminists nowadays.
andrea — April 13, 2010
Ack, the whiteness! I always forget that women = white women. Or worse, women = white girls.
Captain Lump — April 13, 2010
Probably the use of images of little girls "playing" at equality came across as a lot less threatening then grown women seriously demanding their rights.
AK — April 13, 2010
Captain Lump said what I was thinking. At a time when many men probably felt threatened by women's rights, making the images disarming and "safe" seems like a rather effective tactic. It's hard to view a cute little girl as a threat; once you can accept a girl wanting equality with a boy, I would think it would be easier to accept a woman wanting equality with a man.
Of course now that we nominally have those rights and are fighting against more subtle problems, such an image would not be a good thing.
links for 2010-04-13 « Jet Grrl — April 13, 2010
[...] Guest Post: How Suffragist Postcards Got Out the Vote » Sociological Images (tags: history feminism) [...]
David M. Dismore — April 16, 2010
Thanks for all the comments on the postcards ! I just did a new post on the Ms. Magazine Blog, this one featuring "Suffrage Stamps" which the suffragists had printed up to go on their outgoing envelopes along with regular postage to promote everything from a worldwide suffrage conference in Budapest in 1913 to various state suffrage referenda. They're somewhat different from the postcards in that they're event-oriented and totally serious, though still quite colorful. The thing to remember about these postcards is that we see them from a 2010 perspective, and they were produced by people who grew up in the 1880s or earlier for a 1910-1916 audience. A LOT of history and consciousness-raising - especially in regard to Civil Rights - has gone on since then that couldn't influence them, but has changed us for the better as Americans. Also, images of children on postcards were extremely popular at the time, so it shouldn't be surprising that a few of the cards would employ this well-known technique for getting attention (someone has to buy the card and send it before it will have any impact !) and as was pointed out in the comments, different approaches might work with different audiences of women contributors and male voters. Since we're not used to seeing children used to promote social issues, it looks a bit inappropriate or even demeaning to us, but we're not the target audience, and the cards would be seen differently by our great-great grandparents than by us. The most widely circulated card, however, was at the top : The "Think It Over" series of short, pro-suffrage arguments by NAWSA consisted of 25 separate cards, all of which were heavily promoted by the suffrage group, and made strictly logical, adult-type appeals. The card at the bottom was also of a totally serious nature, as prejudice, in any form and in any time, is a major affliction that needs to be addressed and cured, and art has always been one way of doing so. The important thing is that the suffragists' combination of organizations, strategies, and appeals worked, and on August 26th it will be 90 years since the successful end of the struggle, their victory freeing all of us to pursue the rest of the roadblocks to total, absolute equality for all !
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