Get rid of it so that she will love you completely and without reserve (so long as you remain physically perfect):
Thanks to Marie-Claire for sending this in!
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 47
Simone — April 6, 2010
Horrific, of course.
The irony, of course, is that most little kids think their mommies are beautiful no matter what.
J — April 6, 2010
I'm really grinding my teeth on this one, because it's a product I would gladly use, but will never buy because of this horrible commercial. "Eww, what's that?"?! Mommy, you're so pretty except for that hardly-noticeable, very common skin irregularity. There were so many better ways to advertise this.
Criss — April 6, 2010
I'm glad we have ads like this one to remind us that a woman's only worth is her physical appearance. I was starting to get silly ideas that my intellect, personality, talents and abilities might be the important part. Silly me!
I'm just here to be pretty.
kidelo — April 6, 2010
I think Mom should remove that rude child attached to her rib cage; at least you don't have to feed & educate a skin tag.
Ashley — April 6, 2010
Psht, I'm happy my dad has skin tags. When I was little I was fascinated by them and wasn't grossed out; but in retrospect I'm grossed out that I played with them out of curiosity XD
missdisco — April 6, 2010
I had no idea that's what those are called. And that kid, wow, you're going to be a pleasant grown up.
'Oh, I love you so much, your eyes, your mouth, your chest, OMG WHAT IS THAT!!!!! EWWWWWWW GROSS!'
'That's my bellybutton.'
Bravewolf — April 6, 2010
I thought it was creepy. Who discusses their personal physical problems with their little kid? Obviously your 5 year old is a better choice than your medical professional, according to this commercial.
Acediance — April 6, 2010
So not only are adult women vapid, but little girls are vapid, too, and only care about how their mother looks (and not how their mother treats them). What a wonderful message.
Deaf Indian Muslim Anarchist — April 6, 2010
what a dumb commercial.
KD — April 6, 2010
You can see the woman *die inside* when her child mentions the skin tag.
mercurianferret — April 6, 2010
"Find it in the first aid section."
How does getting rid of acrochorda merit being "first aid"?
"OH NO! I've got a benign skin tumor that won't actually harm me unless I pick at it! I gotta take care of that sucker immediately, or I'll be in trouble of contracting an infection or dying!"
Are vitamins and essential oils also found in the "first aid section"? Whatever happened to the "medical care" (or similarly named) section?
Basiorana — April 6, 2010
When I was a child (2 yrs old, I think) my mother had a couple skin tags develop. I freaked out, and she had to cover them until she could go get them removed. I also spazzed out when I first met my dental hygeinist-- she had a severe problem with them. Of course, when I grew older I no longer said "ew gross" when I saw them-- they still bother me a little, but I am perfectly capable of concealing my reactions.
Anyway, I didn't watch the ad because I'm in a library, but from the description it doesn't sound so unrealistic for me-- it's pretty much exactly what my mom had to do, go get them removed because her daughter freaked out and thought they were gross. I also know firsthand that children are prone to weird reactions to normal skin problems-- the (2-3 yr old) children at a daycare I worked at were obsessed with the moles on my arm, and would pick at them and call them "icky" and tell me I needed to get rid of the "bugs." Children are very opposed to what they perceive as imperfect skin. I actually remember my young cousin pulling at my grandmother's wrinkles and saying, "Ew, Grammy, your skin is gross and baggy, see?"
That said, your own kid freaking out might be a reason to get a skin imperfection fixed, if it's something little like a skin tag, but usually the best reaction is to laugh and explain it to them.
Alexicute — April 6, 2010
I find this commercial a bit weird but nothing too horrible. Most parents would probably just be like, "it's a skin tag, everyone has them." Convo over.
What i do take issue with is the fact that Schol are shilling a product for 30 bucks (I think) that does something I can do with an ice cube and a small pair of scissors. Who else had a medical professional as a parent?! eh! eh!If you did you might know what I'm talking about.
Cynthia — April 6, 2010
Agree on the ice cube and scissors -- or nail clippers. However, they can get fairly large and beyond that level. Maybe this thing is for the larger ones?
I had a friend with about 30 of them around his shoulders, and they pigmented, so looked rather like fat ticks. I could see that disgusting kids, or anyone else for that matter. Another friend had one the size of a deflated grape, ditto.
Samantha C — April 6, 2010
wow...stupidity of the ad aside, there's something that can get rid of those? I have one under my arm that's just the most irritating thing in the world, not because anyone ever sees it but because I can't stop picking at it whenever I notice it's there. It'd be great if they could have advertised this better cause I'm sure for tons of people this would be a useful product
Anonymous — April 6, 2010
Apparently I'm the only person in the world who had never heard of nor seen a skin tag.
In other news, what a rude child. That commercial should have turned into a mother-daughter conversation about not judging others based on physical appearance, and what kinds of things are not appropriate to say.
Gina — April 6, 2010
I agree with others, I'd love to use this product, but the advertising is horrible. I have a skin tag on my neck, but I don't really care about it. The one I would be interested in removing is the one that is right where my bra hits me under my arm. Most days, it doesn't bother me, but sometimes I just can't get my bra adjusted so that it doesn't rub up against it and it gets really irritated. Why couldn't they have focused on that sort of aspect of skin tags instead of presenting them as monstrous abnormalities? Physical discomfort calls for more of a "first aid" response than your child being disgusted with part of your body!
Bagelsan — April 6, 2010
Hmm, my mom has one of those. My sisters and I named it "Fredricka" when we were little and still refer to it as such sometimes. :) Now that I'm older I've got my own fredricka -- it's no biggie. If it hasn't set off my mild OCD yet I'm not gonna worry about it.
Narin — April 6, 2010
This reminds me of when I, some years ago, helped my mother get rid of some skin tags that bothered her. I was not bothered by them, but I guess she was. On her instructions, I tied a knot around the 'neck' of the skin tag, using a really thin sewing thread. I guess it 'strangles' the blood flow. It shrank in just some days and fell off within 5-6 days.
Kunoichi — April 6, 2010
What a really horrible commercial! I'd seen it once before on tv, but I always mute commercials (the rare times I actually watch tv *L*), so I hadn't heard what was actually said. Mute button for the win! :-P
I have lots of skin tags. They started showing up during my first pregnancy. My girls would play with the ones they could reach while nursing. They can be annoying as heck if they're in a bad spot, but I find they usually dry up and fall off on their own. Especially the ones that are in spots that get irritated a lot, like at the neckline of my shirts, or around the band of my bra. I've got one just under my eyebrow, and another on my temple, that's starting to dry up. Unfortunately, when they do that, they itch, so it's all I can do not to claw that the things. *L*
I would have been rather interested in a product that gets rid of them (I'd never heard of the ice cube and sewing thread "cures" before), but with a commericial like that, I wouldn't buy it.
Blech.
Jillian C. York — April 6, 2010
"so that she will love you completely and without reserve"
Isn't that kind of a stretch?
beancollins — April 6, 2010
yeah. When I was living in China they had a similar commercial about skin whitening cream, with a little boy buying his mother this bottle of skin whitener.
Shae — April 6, 2010
@kidelo
BEST COMMENT EVER
ashasekh — April 6, 2010
As the owner of what feels like a bajillion tiny skin tags on my chest, neck, and back, I must express gratitude that I found a partner that does not notice or care about them. My mole-y, skin-taggy, squamous-celled skin is the ONE physical feature I would change about me if I had a fairy wish. I cannot watch the vid just now, but probably would not buy the product as I would have to be slathered in it all the time. sigh.
Lizzzzzzzzz — April 6, 2010
I wonder if the creators of this commercial were proud of themselves for finding a way to complain about women's hideous defects and sell their products *without* offending women. I mean, it's not like a MAN had to tell her what was what.
Mina — April 6, 2010
My mother had a mole that was effectively as large/protruding as a skin tag in pretty much the same place as the woman in the ad's. I did get to a "ew, that's gross, why don't you get rid of it" phase, but she said she "liked it" because I 'used to play with it as a baby.' I don't know if that's pro-tag or what, but she had fond memories.
LMH — April 6, 2010
If you are prone to skin tags, they can multiply like bunnies as you get older, often in the most inconvenient places (under my eye? all over my neck?). They are DISTRACTING for me now. But I can't buy this product from a woman who is not smart enough to say "oh, that's a skin tag sweetie, it's not a big deal."
JoyfulAnn — April 6, 2010
It's nice to see a product for this; I have a skin tag on my bikini line that's been there as long as I can remember, and it makes it really irritating to shave my bikini area, so I'd totally remove it if this product was reasonably priced. Normally I don't let body imperfections bother me. Not to be all TMI but I've got a large mole on my posterior, but I've never been insecure about it. Still, the skin tag makes shaving annoying, and I've cut myself there enough times that removing it would be nice.
But yeah, this ad, really oddly written. Who would react to a kid's insult like that? Yes, kids insult are natural, because they don't know any better, but you don't respond by agreeing and saying you'd wish you could get rid of it. That's just weird, and insecure, and not a good lesson for the kid. Imagine if a naive kid told a person, "wow, you're big!" and the person responded with "yeah, you're right, I wish that I could loose weight." That'd be ridiculous!
So, in short, kind of neat that there's a product for this but a shame that this advert is so stupid. Also, I never thought of ice cube and scissors, but the thought of cutting off a piece of my skin, even while it's numbed, makes me feel squeamish.
EM Jones — April 6, 2010
As a child, I used to have a skin tag on my neck that hurt every time I wore anything with a collar. We didn't have health care, so I couldn't get rid of it until I got a job and paid for it myself at sixteen.
Whatever you think about this commercial, you have to admit the product beats dropping a hundred bucks (or more!) at a dermatologist.
Anon — April 7, 2010
I have a few skin tags (my mother had OODLES of them for a while when I was little but she got them removed at the dermatologists at some point), and I've even self-removed one of them, which was really relatively painless- ice and tiny scissors (Sterilized of course). It helps if you have a friend to help. You can also do the thread trick but I find that just takes too long for me.
So, I would not spend the money on this. It seems kind of pointless unless you have a really big one (I have one on my back but it doesn't bother me enough to even think about removing it).
I do sort of identify with the embarrassment, only in my case it's more because I'm worried people will think I have them only because I am fat, even though *tons* of people gets them and no one has a clear idea of what actually causes them since some people just seem to be more prone than others.
lee T — April 8, 2010
my kids like to play with my skin tags HAHAHA! I have to make them stop because they're curious not DISGUSTED, how do small children get disgusted if their parents don't teach them what to be disgusted with in the first place?
lee T — April 8, 2010
unfortunately i think i also want the product because my sister likes tweaking it!
Dreamweaver Tutorials – Prepare images for the web — April 10, 2010
[...] Your Skin Tag is Disgusting Your Child » Sociological Images [...]
Michelle — April 29, 2010
In a funny way I think it would have been less offensive if they had just left out the whole "...your pretty Mom" I get their reasoning but it only adds to the offensiveness. If they had just showed them playing in the pool and then the little girl discovering the skin tag she could have still said "ew what's that?" I do think that would be a normal reaction for a small child but starting it off with "...your pretty" seems to emphasize the importance of physical beauty and suggest that she would be prettier if not for her skin tag.
I cringe every time I see this commercial.
Harvey Lee — July 11, 2018
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