Pointy boobs... they look a bit like satellite dishes or something - do you think she was communicating with the mothership out on the balcony?

And why did he need a telescope *that* big to see *those* bosoms across such a short distance? Sigh.

I like the detail of how there is an imminent solar eclipse. Do you think that was topical at the time?

$2 for a bra! Those were the good ol' days.

What's the deal with the eclipse? Any plays on words that I'm missing?

As someone with naturally large breasts, I've always wished they were smaller. It feels harder to dress professionally (only unflattering shirts up to my neck cover every trace of cleavage), and it's difficult not to feel constantly sexualized.

Wow, now it takes like, $10 bucks to be lovable. Conflation AND inflation! ;)

Ahhh, the historical "Cone" bra. Ruined by Madonna concerts forever. Seriously, did anyone ever really wear those? You wouldn't think blouses would fit right over that shape.

http://community.livejournal.com/vintage_ads/1593428.html

This is another one up that I think shows "men do things and women are objects to be looked at" pretty well.

"It COSTS SO LITTLE to look LOVABLE!"

So little, indeed...

Not only would someone buying one of these conical bras need to drop $2 on the hideous thing, they'd also need to buy into all the crappy implications as to why they needed one....and that's no small cost.

Wow...Just wow.

The worst part is, this sentiment hasn't changed much since then.

as someone who was "blessed" with the burden of size 34G breasts, i've got to say it bugs me more when people refer to C- or D-cup breasts (roughly the size that seems to be depicted here) as "large." the average american woman is a C cup these days, and many are larger than that. just because D-cups are as big as victoria's secret gets (which imho is a form of shaming in and of itself) doesn't mean that C and D cup breasts aren't very average sized breasts.

if anything, i would say this ad is more of a conflation of *perky* breasts and love-ability.

I just noticed the dotted line of sight coming from the telescope that points directly at her breasts. So, in case we didn't get the idea that the key to being 'lovable' and 'eye-catching' is having bigger boobs, the picture directly informs us that the eye-catching part of this woman is her chest. He isn't looking at her, but at her parts. I'd hate to imagine what will happen if/when he sees the true size of her breasts, considering that's the only part of her that makes her lovable.

My mother always calls padded bras "False Advertising" I think these Lovable Bullet Bras would go unde that category as well. ^_^

is the pointy-ness of the bra supposed to make it look like the wearer is cold/turned on?

Rounder?

Did they mean pointier?

I think she's giving the viewer the fingers - and what's that piece of paper for over her eye? Just to show off her figure maybe?