I don’t know for sure what holidays are like at your house, but if they resemble holidays at my house, and most houses in the US, women do almost all of the holiday preparation: decorating, gift buying and wrapping, invitations, neighborhood and church activities, cooking, cooking, more cooking, and cleaning.
Holidays are moments in the year when women, specifically, have extra responsibilities. I distinctly remember my own beloved stepmother telling me — stress making her voice taut — that she just wanted everyone to have a nice Thanksgiving. She would work herself silly to do and have all the right things so that everyone else would have a good time. Multiple this by 10 at Christmas.
This Bed, Bath, & Beyond ad, sent in by Jessica E. and Jessica S., reminded me of the crazy workload that accompanies holidays for women:
Alone with the responsibility of making a holiday for everyone else, the woman manages to mobilize technology and goods from BB&B to make it happen. Ironically, the text reads: “When you need a hand with holiday entertaining,” but actual human help in the form of hands is absent. Apparently it’s easier for women to grow five extra arms than it is to get kids and adult men to pitch in.
Anyhoo, be a peach and give your mom a hand this holiday season.
Originally published in 2009.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Comments 80
Leigh — November 25, 2009
Not only does this illustrate the sheer amount of work that women end up doing, it has also culturally appropriated and decontextualized Hindu goddesses for the purpose of a housewares ad.
Wendy — November 25, 2009
This weekend the majority of my neighbours will be celebrating Eid-ul-Adha. Guess who will be cooking cleaning etc?
thoughtcounts Z — November 25, 2009
Ooh, I had this sitting on my desk for a while now, been meaning to scan it and send it to you! Glad somebody else was more on top of that than I was. :)
What really got me about this picture is that, despite the obviously frantic graphic -- this woman is thrilled! She is beaming. (I'll ignore the fact that not a strand of hair is out of place and her makeup's done.) She's doing all the cooking and the cleaning, with approximately 3.5 times the ability of a normal person (I count 7 arms), and she's loving that.
Sue — November 25, 2009
I've wondered why women just don't say no. But I guess they worried that they'll be blamed for the lousy Thanksgiving, Christmas, etc.
teej — November 25, 2009
Wow, doesn't that look like fun. Poor lady has a thousand-yard stare. I probably would too if I had to do as much work as they're implying by myself. Yeek. Yet another reason to never go to the creepy conformity warehouse of BBB.
Noelley B — November 25, 2009
I'm glad that isn't how it works in my house. Sure, my sister in law and I are going to be the ones cooking, but our husbands are going to clean up after us. I don't think I would ever want to part of a "nuclear family" just the two parents and offspring. When you have more adults under the same roof, everyone has less work. Our holidays are as much about sharing the experience of creating the food as consuming it.
Sarah TX — November 25, 2009
There are two things going hand-in-hand here - (1) the advent of technological products that make household chores faster, and (2) the idea that "moms" have to be more and more perfect. That salad spinner saves you 10 seconds on making a fresh salad? Spend it learning to wrap the perfect present. Got that Deluxe Automatic Present Wrapper for Mother's Day? Better make one-of-a-kind, handcrafted Holiday Cards this year!
Jillian C. York — November 25, 2009
This Thanksgiving, I'm grateful for sushi delivery, a boyfriend who doesn't care about Thanksgiving (and who doesn't ever think I should be the one to cook), and parents who split the work (and always have - Dad cooks, Mom cleans...seems fair to me)
Craig — November 25, 2009
My wife and I both regard cooking as an important creative expression. But I also regard the turkey as _mine_. And one must be a dictator if one wishes to ensure a perfect turkey on Thanksgiving. Out of my kitchen! You can all come make your little casseroles out of canned peas and what have you once the bird is cooked and resting in the insulated bag.
Graves — November 25, 2009
I wonder how many extra responsibilities people bring upon themselves though? I'm living on my own in paid company accommodation and recently a co-worker was directed to share-house with me for two weeks. I came home once to find her elbow deep in pink gloves scrubbing the bath, toilet, sink and stove spotless. If I'd known they were a problem I would've done them myself, but my own standards are obviously lower than hers. Whilst I was grateful I didn't ask for it either - and for me to feel I'm now in her debt over something I wouldn't do for myself is a tad bizarre. If we were sharing more permanently I'd have to maintain her standards in spite of my own - and splitting the work isn't necessarily fair because I care far less for what it achieves.
And that's what I feel about these holiday frenzies. It's clear that the women in my family take more of the work, but nobody's asked them to either. The male side of the family would rather they just do less and enjoy themselves instead. It won't kill us to order take-out or use less-than-sparkling facilities. We know what houses are usually like. It doesn't have to be a performance.
Which reminds me of a graph you posted recently about the sharing of housework that implied feminists do less than their non-feminist counterparts, whilst men are pretty static across the board (and lowest on both counts). Somebody joked that feminists and bachelors must live in dirtier conditions. Well, they probably do - but more importantly, they would know better than to judge each other by it.
E — November 26, 2009
Maybe it's Thanksgiving, or the ad itself, but it's funny how this conversation got centered around cooking which is usually one of the more preferred household tasks. As men take on more household responsibilities it tends to be the more fun ones like cooking or grocery shopping rather than cleaning. Women still get stuck with the gross jobs. And cooking can also be seen as masculine. There is a glass ceiling in the world of professional chefs.
heather leila — November 26, 2009
I'd like to take another jab at gender-relegated activites during Thanksgiving...why are there so many football games going on this day? It bothers me to no end that not only do many men not participate in the preparation of the meal, they are given an extra excuse by those who schedule important football games on this day (which we have off supposedly to spend it with family(even female family)). How many women who actually like football end up missing those games because they are expected to be in the kitchen?
I'm happy I married a man who doesn't care about football and is happily taking cooking orders from my mom alongside me today.
Shana — November 28, 2009
Oh man. I do a ton of crap for the holidays. For years, my husband was not interested in any of it. Then one year I was hospitalized with appendicitis on Thanksgiving and we had no feast, no family visiting, and no leftovers. On Christmas that year and every holiday afterward, he began asking in advance what he needs to do to help me out. LOL, he said missing out on my cooking was enough to make him realize that I needed a hand... I should have gotten take out for Thanksgiving years ago!
12 Mums Makes the Workload Light! » Sociological Images — December 24, 2009
[...] Thanksgiving we posted a Bed, Bath, and Beyond ad that illustrated the fact that women, overwhelmingly, take responsibility for the work involved [...]
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[...] don’t care to take on every responsibility deemed THE WOMAN’S JOB according to every fraking ad i [...]
Anonymous — November 26, 2010
I find an interesting split in the holiday festivities at my in-laws' house (where we normally spend the holidays). The older woman (mother-in-law) does the majority of the work, with ample help from the children (all adults), both male and female. However, the older males *don't* help. It seems like a generational split to me, where the older males are accustomed to not helping and so don't. The younger males, in contrast, feel more expectation to help and so do.
Thanksgiving! | soanstolaf — November 25, 2014
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Bill R — November 25, 2015
My wife and I have hosted Thanksgiving every year since 1986. She runs it and virtually dictates the extent of my involvement. She is the boss of Thanksgiving and sees its success as hers to achieve.
I put out the crudites/dips, make the potatoes, squash dishes, brussel sprouts etc., set the table, clear the table, wash the dishes, make the goodie-bags for family requiring take-home and take out the garbage. I usually make Thanksgiving Soup from the leftovers.
I am thankful for my wife!
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stacia hrdt — August 4, 2019
Does anyone by chance knows when they released this advertisement?
sarahi ontiveros — November 30, 2019
I find really stressful being a mother and a wife and deal with all the holidays preparations. From cooking extra meals for at least 30 people, to arranging who is sleeping in what room and making sure I have extra blankets for extra people coming over that decided to come to my house last minute. And of course dealing with all the extra christmas wraping presents that takes a very long time.
Zainaba Daqiq — December 1, 2019
I come from a middle-eastern country, I have been living in U.S for the past 5 years and have been celebrating Thanksgiving day with all my relatives and friends every year in all American manner. Thanksgiving is my favorite holiday as it reminds me of our special solar calendar new year celebration when women prepares the house mainly supervising and all children participate in cleaning the house, shopping, renewing home items like couches, rugs and window curtains, buying new clothes for all family members and cook a lot of food for all families gathering and serving dry fruits on that special day.
Sooryeon Lee — December 1, 2019
I have had the second Thanksgiving Day since I came to America. I had delicious food with my friends because I don't have family here. I am from Korea, there is a holiday called Chuseok instead of Thanksgiving Day in korea. Koreans have a good time making and eating traditional food with their family once a year on Chuseok. Maybe not only Korea but also many Asian countries have holidays similar to Chuseok. I can't be with my family on holiday because I am a student studying abroad. This often makes me feel lonely, but I'm glad that my new friends here are with me : )
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You show the traditional hobbies that society ascribes to women.. but modern women do not have to do this if their interests live on another field.. I love football and go to the matches of the local team. This is the perfect weekend getaway for me.
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