The answer to that question matters because, even if bloggers don’t have the ability to control what we think, they do, to a certain extent, shape what we think about. And bloggers can sometimes make enough noise to be heard.
Kay Steiger drew my attention to the findings of a study of the blogosphere by Technorati. Below are a selection of their findings, click over for more on who blogs and answers to other interesting questions:
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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.
Comments 22
Franco — September 18, 2009
Disgusting. Rich white people are already overrepresented in nearly every form of media. The last thing we need is to hear an oppressive majority waxing poetic about the good life.
juju — September 18, 2009
lol @franco
Matt K — September 18, 2009
lol indeed at Franco, but I don't find the results incredibly surprising. Biggie was wrong -- more money does not lead to more problems. Rather, those with enough money that they don't have to worry about many such problems are probably more likely to have the free time and energy to maintain a blog.
AG — September 18, 2009
Come on guys. Haven't you read enough fivethirtyeight.com to figure out that this is a really bad data display?
These are overlapping categories, but the graphics don't show that at all. For instance are the males younger or older than the females? Do poorer males somehow have more access than poorer females?
It's just lazy.
Nele — September 18, 2009
Perhaps the results of this study shouldn't be applied to "the blogosphere" in general without some caveats. The methodology consisted of inviting registered Technorati users to participate in a survey. How representative are bloggers who register with Technorati of the entire blogosphere? I have no idea, really, but Technorati has been criticized before for claiming to be representative of the whole blogosphere on rather wobbly grounds, and I can imagine that the kind of bloggers most likely to actually go over and register there are exactly the kind of bloggers that this study claims are the most numerous (North American, male, etc).
hoshi — September 18, 2009
fascinating. i'm mostly surprised by the gender chart. there are twelve blogs that i read each day, and only one of them is solely authored by a male. ten are authored solely by females, and only one has posts authored by male, female, and trans people.
about 80% of the blogs i'm linked to are written by women. even when i do casual research (such as finding out what skin can absorb), if i get linked to a blog, it's usually authored by a woman too. i really thought that male bloggers were in the minority here.
food for thought for me. ^_^
Kirrily Robert — September 18, 2009
@Nele I was going to post basically the same thing. Other surveys of bloggers have generally shown closer to a 50:50 gender split, and even those typically exclude certain platforms like LiveJournal which are predominantly female and would tilt the balance even further.
Sabriel — September 18, 2009
And yet I'm sure that if you compared this to statistics of traditional media the internet would look like a progressive egalitarian playland.
I'm not saying those stats aren't problematic, but this is nothing compared to newspapers, magazines, and television.
Nele — September 19, 2009
@Kirrily Robert Yes, I had LJ in mind as well. As for the nationality stats -I'm sure we can't assume that the entire world is flocking to an English-language site to register in the same numbers as English-language users are. I'm here reminded of that "Map Of Social (Network) Dominance" TechCrunch made a while back, which described Facebook as pretty much having conquered the world while noting there were "pockets of resistance" in places such as, er, Russia, China, Brazil, India, Japan and long list of other large, populous, and non-English-speaking countries.
Travis — September 19, 2009
As others have said, these stats are pretty well meaningless. It's certainly ridiculous to claim they are in any way representative of the "blogosphere", unless you define the blogosphere as "these people Technorati gathered info from", which I guess is what they are doing. :p
Who Blogs? « Nomadfiles — September 20, 2009
[...] (View original at http://thesocietypages.org/socimages) [...]
Linkpile — September 21, 2009
[...] Who Blogs?: Some data. Dunno how reliable. [...]
Stian Haklev — September 22, 2009
This is the most flawed methodology I've seen in a while. The blogospheres in China (most internet users in the world), Japan, Korea, or even Iran are gigantic - and most of them are not indexed at Technorati in the first place, nor would any of them bother to register there.