Originally posted in 2009. Re-posted in honor of Women’s History Month.
Larry Harnisch, of the Los Angeles Times blog The Daily Mirror, sent in this image, published in The Mirror in 1959, that illustrated how women’s bodies were judged in the Miss Universe contest:
Text:
ALL FIGURED OUT–This chart is used by judges as [a] guide in picking Miss Universe. First six show figure flaws, seventh is perfectly proportioned. (1) Shoulders too square. (2) Shoulders too sloping. (3) Hips too wide. (4) Shoulder bones too pronounced. (5) Shoulders and back hunched. (6) Legs irregular, with spaces at calves, knees, thighs. (7) The form divine, needs only a beautiful face.
(I had no idea that I have irregular legs until I saw figure 6. My self esteem is taking quite the hit. I can’t tell if there’s anything wrong with my shoulders, though–I’ll have to ask someone else for an opinion.)
Two points:
First, some people like to suggest that men are programmed by evolution to find a particular body shape attractive. Clearly, if judging women’s bodies requires this much instruction, either (1) nature has left us incompetent or (2) cultural norms defining beauty overwhelm any biological predisposition to be attracted to specific body types.
Second, the chart reveals the level of scrutiny women faced in 1959 (and I’d argue it’s not so different today). It made me think of my years in 4-H. I was a farm kid and I showed steers for several years and also took part in livestock and meat judging competitions. I was good at it, just so you know. Anyway, what the beauty pageant image brought to mind was the handouts we’d look at to learn how to judge livestock. Here are some examples, from Kansas State University’s 4-H judging guide (pdf here):
This poor pig has a low-set tail–how dreadful:
It’s almost as if, like superior livestock, beautiful women are a desired cultural product in which we should all invest and be invested. You might compare these to some of the images in our post about sexualizing food that come from Carol Adams’s website.
Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.
Comments 72
Liz — July 22, 2009
Carol Adams takes this argument further in The Sexual Politics of Meat. Not only are women and animals deemed inferior objects to be judged by their physical attributes, they are objects to be consumed.
XavierM — July 22, 2009
Lapsus in the quoted text, second phrase : You wrote "first sex", but the original text says "first six"... !
Larry C Wilson — July 22, 2009
So six out of every seven women in the United States in 1959 never married as they did not fit men's definition of acceptability?
Thac0 — July 22, 2009
Clearly if you know 4-H Judging then you realize the importance of a standard. If you don't have a standard to judge something; giving you a common baseline to compare to, how do you know what score to give something? I mean c'mon. Don't get mad at the standard, thats necessary for the activity. Get mad at the pageant and the idea that they need that standard to begin with.
Clarissa — July 22, 2009
This is a brilliant post! Thank you so much for writing it. I'm going to bookmark it and get my students to read it when the semester starts.
Bryan — July 22, 2009
Putting point values into a chart does not mean the metrics are not natural or biological. It is called a reference. You can blame society, but society develops from desire. It's unfortunate that it upsets you, but you cannot convince everyone that their natural inclinations are unnatural.
Elena — July 22, 2009
Thac0, Bryan et al, the metrics are NOT natural or biological, as anyone with a passing knowledge of history of the arts can attest. To start with, check this Titian or this Boucher. Both images are cheesecake.
JAC — July 22, 2009
I'm sure if you go looking, you can find the charts where someone has figured out just how they judge bodybuilders, too. Sometime we silly little apes like to think with our forebrains instead of our instincts.
George — July 22, 2009
I think this says more about the culture of the 1950s, with stringent views about rules and norms, than it does about perceptions of physical attractiveness. I think you'll need much more convincing evidence to argue against evolution (sexual selection in particular) as the origin of standards for beauty. Those arguments are pretty well accepted within science.
I do appreciate the pithy comparison to livestock though.
Playa5 — July 22, 2009
I'm all up in number 3!!! Looks like Ms. Torso from Rear View (Hitchcock). Mmmmmm....
Shae — July 22, 2009
So much for the "personal best" myth/rationalization.
Becky — July 22, 2009
Interesting that the ideal of beauty (then and now) just takes for granted that the woman in question doesn't have a disability. A beautiful woman in a wheelchair? Never!
So speaketh Ms. Wheelchair Florida '05.
Shae — July 22, 2009
Bryan, luckily for women with mildly sloping shoulders everywhere who have absolutely no trouble getting hit on, you are wrong.
Sarah — July 22, 2009
This is an interesting comparison, which it was first made (to my knowledge) at the 1968 protests of the Miss America. Scroll down to the bottom of the page to see an example in the newspaper photo.
http://www.redstockings.org/index.php?option=com_content&view=article&id=59&Itemid=103
We sometimes don't give enough props to the 2nd wavers. Just sayin'.
JimBob — July 22, 2009
#3 and #4 are where it's at, #7 has man shoulders
size matters… « Creek of Cognition — July 22, 2009
[...] People judge people. Just at a glance. This is why there are beauty pageants, and political debates, and high school. I’m not fond of the idea, but we all judge, even if we think we don’t. It’s a product of the ‘I’, the ‘me’, and sometimes the ‘we’. Unfortunately, the ‘I’ doesn’t know shit about what the body needs half the time. After a while, the ‘I’ gets it so completely wrong that it’s the complete opposite of what is needed. A skinny, anemic looking woman isn’t fit for child-birthing: What’s needed is wide hips, some notable and visible (but not copious) body fat, and something between a c- and d-cup on the breasts. Something between what early Native Americans and Mexicans thought was beautiful (completely huge chicks), and what’s thought to be the ideal lady by most Romans before the fall of Polytheism (women only slightly larger than average). [...]
Jane — July 22, 2009
When I took a figure painting class, the teacher handed out a paper showing us the "Ideal" proportions for a woman. The handout pointed out that the length of an actual thigh was not this long.
Megan — July 22, 2009
wow, that chart is just offensive. all of those bodies look ridiculously perfect to me.
and is it just me or are the boobs in the last one WAY bigger than all the rest??
Elena — July 22, 2009
As for the shoulders, sloping shoulders were fashionable in the 1860s (and elsewhere), while wide, square shoulders were in in the 1930s -- and we all remember the 80s. Like I said, there is nothing in the ideal woman that is immutable. Commenters blaming biology, genetics or evolution on current body image fashion trends are just wrong.
Andrea Grant — July 22, 2009
I think it's interesting that gapping thighs were a problem back then--aren't thighs that touch considered "fat" now?
A — July 22, 2009
Why is no. 7 so different from the others--different, hair, different bathing suit, different knees, different shoes?
Pauline — July 22, 2009
Actually, I'm kind of happy to see that they have put together some sort of standard. I show horses and the amount of times the results vary due to some personal preference of the judge... If you're going to judge something you need a standard to follow.
Yes I agree that it's a bit ridiculous that we're judging people and seeing the 'perfect' body as someone else has envisioned it is always going to spark some disagreement... BUT this IS a competition and you DO need a standard.
Is this standard correct? I've no idea. But at least there is one.
@Andrea - I noticed the thighs as well. I wish thicker thighs were still considered attractive... Mine may have actually been an asset :P
1950s Beauty Pageant Judging Guidelines | The Retro Blog — July 22, 2009
[...] ask a few questions to weed out the Miss South Carolina’s out there. Not so in the 50s. This guide shows that pageants used to be quite similar to the Westminster dog show. Any ladies with shoulders [...]
lilpocketninja — July 23, 2009
It's possibly a reflection of changing beauty standards that I find number seven to be the least attractive of the bunch.
Duncan — July 23, 2009
http://www.youtube.com/watch?v=lj3iNxZ8Dww
Are her shoulders a bit too round? Someone should have pointed that out to her before she signed up.
I don't buy this evolutionary / materialist bullshit. Sure, it's a part of the argument, but humans are also capable of making moral decisions based on significant things other than our primal urges. Quite frankly, the advertising world has run rampart with their air-brushed idea of perfection, and for what? So you will buy shoes and makeup (which will look great on your annorexic body).
Those of us with any brains can simply ignore things like pagents, but it's hard to ignore two story high naked people plastered all around your city scape. I'm certainly not a prude, but I believe we have to start thinking about the intent behind these things, and looking closely at the impacts.
Rachel_in_WY — July 23, 2009
I suspect the criteria for number 6 has changed, since women with some muscle tone (but not "bulk," as my clients used to tell me when I was a personal trainer) are now considered attractive. If you have muscular legs, chances are there will be spaces between them at cetain spots. I remember a fitness book my sister had (she probably got it in the late 80s?) that identified the ideal for women as being able to hold three quarters with their legs - at the upper thigh, knee, and ankle - while having space between the legs everywhere else (while standing with feet together).
Karen Gregory — July 23, 2009
Wow, I thought all seven images were of the same figure. It was only once I read the caption and looked again that I saw any difference between them. I am fascinated by how we are first trained to look for and then begin to see/believe that these subtle differences have any value. Thanks for posting.
Luey — July 23, 2009
My ballet teacher told us in about 1997 that the "perfect" dancer's legs had three gaps in them, including one between the thighs. I spent half an hour in front of the mirror bemoaning my less than perfect legs - I guess I should have just gone back in time.
Fernando — July 24, 2009
It is not either biology or culture, it makes no sense to be just either one. We are social animals, we are programmed to go with the flow, to like what others like. So it is reasonable that beauty standards, to some extent, is cultural.
If we are like other mammals, sexual selection shaped our behavior, it directed our lust to certain characteristics, and I don't know why we wouldn't be like other mammals. Those things we look for could very well be a combination of physical and social traits a person has plus whatever other trait that others desire, and this is where I think culture plays a major part.
But even considering that there's just one beauty standard programmed for every human doesn't make much sense, I think it is more reasonable to consider that different people might have different natural inclinations for what they look for in a partner.
Point is, let's not ignore the fact that we are animals just like any other animal, we are expected to act according to how we were programmed to act. This is in no way me trying to justify some bad things we do, but denying our natural impulses might lead to bad things just as well.
Критерии женской красоты 1950-х годов | Ту-ту-ту! — July 24, 2009
[...] блога Sociological Images предлагают критерии, используемую жюри в 1950-х годах [...]
Roving Thundercloud — July 24, 2009
Ah yes, the "three diamonds" that were supposed to be visible just above the ankle, calf, and thighs...first time I heard of that, I threw up in my mouth a little.
On the other hand, I really like are the descriptions on the animal charts: "wasty throat", "walks peggy". Bespeaks of another time.
I do resent the idea that your collarbones could disqualify you. I mean, if you were willing, you could diet or work out to meet some of these parameters, but if your shoulders slope a little too much, you might as well jump off a bridge.
TheWordWire — July 24, 2009
The comparison you've drawn is brilliant, but there's one big difference: Unlike a prized pig, the participants in this or any pageant volunteered to be judged. The thing I find most interesting about this is that "the form divine, needs only a beautiful face." As if her full potential as a person hinged on that one little detail. That's the ideal I'm glad has changed. Thanks for an insightful post!
hypatia — July 26, 2009
"When I took a figure painting class, the teacher handed out a paper showing us the “Ideal” proportions for a woman. The handout pointed out that the length of an actual thigh was not this long."
Well I wouldn't call them the "ideal" proportions as it doesn't really reflect individual variance that is demonstrated in these drawings, but a realistic approximation of bone growth. Slightly ableist, but with proper nutrition and the absence of anything interrupting the "normal" growth process, "everyone's" foot will be the length of their forearms, eyes will be found halfway between the cranium and chin and aligned with the top of the ears. They are "universal."
I always loved my life drawing classes because it is one of the few places where a large variety of body shapes and sizes are actually celebrated.
Fertility FTW — July 26, 2009
Did anyone else find the suggestion that hips can be too wide a little odd?
I don't think I've ever seen a woman with hips I would call 'too wide'... well, maybe in anime somewhere, but that totally doesn't count.
Born on State Highway One » Blog Archive » How the Winner is Picked — July 26, 2009
[...] great find from Sociological Images, here is a guide to picking winners of beauty pageants in 1959. This entry was posted on Monday, July 27th, 2009 [...]
Louche — July 27, 2009
I am curious why the author of this article says "I was quite good at it, just so you know." How is that relevant? I thought the author was going to say this was more acceptable than doing the same to women until I saw "Carol Adams."
Gwen Sharp, PhD — July 27, 2009
Louche--
There's no point to the comment, other than to make my friends giggle at the idea that someone who has been a vegetarian since 1996 was also a gifted 4-H meat judge.
links 8/2/09 « Johnsenclan — August 2, 2009
[...] 1950s beauty pageant judging guidelines [...]
Kira — August 21, 2009
Before the flaws were listed, I thought that the last body type would have been listed as "flawed" for having a long torso and proportionately short legs...also this figure appears to be standing oddly compared to the others. I find 3 and 4 more attractive. 6 as well, because honestly the leg thing is not so noticeable.
Low Self Esteem And Beauty Pageants — August 25, 2009
[...] 1950s Beauty Pageant Judging Guidelines » Sociological Images [...]
Bengo — September 19, 2009
An interesting theory about why men may be drawn to bilateral symmetry is that lack of symmetry may be associated with parasitic infections, at least historically.
poop — September 20, 2009
lol...I wanna eat some girls prime rib now....
All this post made me think is: am I a cannibal, too?
The Puzzle Pieces Begin to Fall in Place… « Rocking it…on mars? — September 27, 2009
[...] “grateful” for the chance, and they’re only going to take the prettiest and most conforming examples to show off like cattle. Yeah, I went [...]
joe — September 27, 2009
I also tend to judge women the same way I judge steers and pigs.
painfultruth — October 6, 2009
Gender sociology should not consist of insecure women justifying their superficial flaws. Young, thin, symmetrical women are desired in western society. Deal with it.
Scott — October 6, 2009
Beauty is in the eye of the beholder, ladies - just because the Miss Universe competition uses these characteristics doesn't mean we all do. Someone out there loves you, you can be sure of it.
Sociological Images Update (Oct. 2009) » Sociological Images — November 1, 2009
[...] updated our post comparing beauty pageant standards to standards for judging livestock with a photo taken by Steve P. outside a skincare store, in [...]
Baxter — May 27, 2010
yay my shoulders are too square....are these people freaking serious?!?!?!?
Sometimes I Just Change My Mind « How I Learned to Wear a Dress — June 23, 2011
[...] 1950 Beauty Pageant Judging Guidelines (http://thesocietypages.org/socimages/2009/07/22/1950s-beauty-pageant-judging-guidelines/) [...]
Self Love (Rated G) — October 20, 2011
[...] I had another twelve paragraphs of rambling personal actedotes and encouraging words, but then I stumbled across this: Beauty is in the eye of the beholder, ladies – just because the Miss Universe competition uses these characteristics doesn’t mean we all do. Someone out there loves you, you can be sure of it. [via] [...]
Pretty_boy791 — January 28, 2012
please help me to create a judging criteria of the beauty pageant of this event (production number, school uniform, casual wear, jeans wear, evening gown)
Self-Love « eSunshine — June 6, 2012
[...] I had another twelve paragraphs of rambling personal actedotes and encouraging words, but then I stumbled across this: Beauty is in the eye of the beholder, ladies – just because the Miss Universe competition uses these characteristics doesn’t mean we all do. Someone out there loves you, you can be sure of it. [via] [...]
Plus Size Beauty Pageants: to what purpose? — February 20, 2013
[...] right back to judging guidelines of old that divide up a woman’s body and declare some normal and others not normal. Notice in the [...]
sweetbyrd — March 19, 2013
Look at how (comparatively) 'demure' those bathing suits are on the drawings on the Miss America Winner Chart.
Gynomite’s Reading Room! | Gynomite! — March 20, 2013
[...] beauty pageant contestants‘ bodies were judged in the [...]
Lovely Links: 3/22/13 — March 22, 2013
[...] exactly surprising, but nonetheless stomach-turning: 1950s beauty pageant judging guidelines look suspiciously like 4-H judging guidelines. Gotta wonder if they use anything similar these [...]
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The Wonderful Web | Lovely in the Everyday — March 24, 2013
[...] -this was appalling…remember people…there is a difference between Miss America and Miss Universe. Miss America is actually (contrary to popular opinion) a good thing. [...]
devilsadvocate — September 14, 2013
just for the sake of playing devils advocate... this is a chart made by judges to determine beauty. It is not a chart that men use in the real world. (yes, it reflected views of beauty at the time) Some quantitative way to determine "beauty" would actually make it more fair than leaving it to opinion/feeling. In bodybuilding competitions for men, there are similar standards in deciding who is the most aesthetic/has the best build.
Slowpoke — November 18, 2013
I bet whoever made that chart was gay. The "form divine" here looks more like the Oscar trophy than a woman. I'm pretty sure most men would pick number 3 as the winner since it has the most pronounced curves.
”Perfekta” 50-talskvinnan? | Chara Choppel: Färg och Stil — November 18, 2013
[…] Följande Guidelinjer för att välja vinnare i skönhetstävlingar har jag hittat på The Society Pages: socioimages. […]
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