Racism is ingrained in the Midwest; we’ve normalized it. Take, for example, my earlier post on Tony Zirkle, the Hoosier Republican congressional candidate who spoke at a dinner honoring Hitler’s birthday. (He also publicly advocated for racial segregation.) Zirkle lost, of course, but the fact that he had no problem publicly stating his racism – without thinking that others would object – shows just how commonplace overt racism can be here.
One of the best examples is the “U-Washee” in Richmond, Indiana. The laundromat is, literally, built on racist stereotypes of Chinese people and no one gives it a passing glance. It’s 1940’s era cartoon stereotype mascot, what Margaret Cho calls “feng shui hong kong fooey font,” and the extra “ee”s at the end of words in the business’s name and posted notices all combine to form one hellish timewarp into a past America most areas have forgotten but we tend to accept as typical – and no one utters a peep.
Losing Sight of the Past
While Americans tend to think of the South when the subject of racism comes up, the Midwest is no stranger to our own brand of anti-minority bigotry. The Klu Klux Klan was headquartered in Indiana for many years. The former national Grand Dragon, D.C. Stephenson‘s, home is blocks from mine; he more or less ran our state government in the 1920’s. One July 1923 Klan rally hosted by Stephenson in nearby Kokomo drew an estimated 50,000 people.
Bigotry flourished around the nation thanks to Stephenson’s efforts. He influenced governors, state legislators and congressmen. It wasn’t until he abducted, forcibly intoxicated, assaulted and raped a white neighbor woman who later died that he became a societal pariah. (One witness said her body looked like she’d “been chewed by a cannibal.” He was sentenced to life in prison.) No one knows if there were any African-American victims too; they were never considered.
Racism is part of our heritage too.
Don’t Get Too Worked Up
The reader who sent in these photos described his encounter at the laundromat. While he was taking the pictures, another customer walked up to him to ask, “You’re not from around here, are you?” It wasn’t meant in a threatening manner, but more of a bemused “Well, this is Indiana…” general excuse.
It’s often said that one thing Hoosiers fear most is change. We use it as a crutch to continue any bad behaviors we want to tacitly condone. Smoking rate too high? Our citizens are stressed over the economy. Rate of overweight people per capita one of the highest in the nation? It’s the diet. No protections whatsoever for gays and lesbians? These type of things take time.
Apparently almost 50 years isn’t quite enough.
Rewarding Bigotry
Another interesting aspect to this story is the financial angle. The unemployment rate in Richmond is 9.8%. Very few small businesses are succeeding. The “U-Washee” is entirely built around this racist theme and to remove the associations would cost a small fortune – new signage inside and out, a new name, changed business records with resultant legal fees, etc.
The owner is an elderly white man who’s barely making ends meet as energy costs and business expenses have skyrocketed while income has stayed the same. He’ll wash, dry and fold your clothes for you for $1 per pound. He provides a service the community needs. How do you wash your clothes if you don’t have a car to drive miles to another laundromat? There are three* other laundromats in the city of 40,000 people.
How does the community deal with the issue without cutting off their nose to spite their face in these desperate economic times?
Large Issues to Deal With
Confronting racism is never an easy task. Adding in poverty, employment and basic living issues only compounds the problem. If no one is complaining, why stir up trouble?
0.8% of Richmond’s population is Asian according to the US Census Bureau. They’re not complaining. The citizens obviously aren’t either. A quick Google search for “U Washee Richmond” shows exactly one relevant link – a listing for the pay phone. No other blog posts. No outrage in the newspaper. No protests outside the business.
What right do I have to interject myself in their affairs?
The Stain That Will Not Wash Away
I’ve not reached out to the “U-Washee” before posting these pictures and commentary. I plan to do it though, because someone has to speak up. I won’t demand or threaten. My goal is to help the owner move his business past the anti-Chinese racist stereotypes and not to shut the place down.
Someone has to speak up. Someone has to be first and break the cycle of complacency – the “I’m better than those poor deluded people” theory that too often excuses the continuation of prejudices and vices. Someone has to speak up.
Otherwise this stain will never wash away.
*Commenter AWB has pointed out that two laundries I thought were closed are open. I corrected the number of laundries in the town.
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Bil Browning is a long-time LGBT activist and writer. He is the co-owner and Editor-In-Chief of The Bilerico Project – an LGBT political blog recently named one of four “must reads” by the Washington Post. He and his partner, Jerame Davis, live with their teenage daughter in Indianapolis, Indiana. We asked Bil if we could reproduce this post from his blog and he said “yes.”
If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.
Comments 16
J — March 8, 2009
1. I think comparing excuses for explicit racism and discrimination against the LGBT community with Hoosiers being fat is ridiculous.
2. Some places in Indiana are very backward, but not everywhere is like this. We have a very unfortunate history.
rebecca — March 8, 2009
The subject and main points of this post are great, but I would really expect this site (which I trust and love for its thoughtfulness) to have looked a little more at the details of this post and to have noticed how offensive they are.
1. As the first commenter pointed out, comparing complacency about racism and discrimination to people being fat is offensive - it minimizes racism and homophobia while adding to our culture of fear about fat bodies (which this blog usually tries to analyze instead of contribute to).
2. "0.8% of Richmond’s population is Asian according to the US Census Bureau. They’re not complaining. The citizens obviously aren’t either." So Richmond residents who are Asian are not also citizens? Because citizens are white? If the writer is using this kind of linguistically careless construction to talk about race it certainly doesn't make me think I can trust his analysis about racism.
3. How is the writer so sure he is the first and only person to speak up about this? "Someone has to speak up. Someone has to be first and break the cycle of complacency - the “I’m better than those poor deluded people” theory that too often excuses the continuation of prejudices and vices. Someone has to speak up." He states he can't find other blog posts or press about this, but those aren't the only ways that people voice opposition. I'm all for him speaking up and doing so responsibly, but am I also supposed to be pleased that under the guise of anti-racism work he's actually using this post to stroke his ego? Sounds like he's a lot more arrogant than he is giving himself credit for.
Michelle — March 8, 2009
I grew up in Richmond and went to Earlham College, and I didn't even know this place existed. I would imagine part of the lack of protest would have to do with lack of awareness - particularly when it comes to the students at (uberliberal liberal arts college) Earlham who are not shy about making a fuss, but an extremely small number of whom probably go to the laundromat at all.
Vidya — March 8, 2009
"We use it as a crutch to continue any bad behaviors we want to tacitly condone. Smoking rate too high? Our citizens are stressed over the economy. Rate of overweight people per capita one of the highest in the nation? It’s the diet."
I'm trying to understand what the author is saying here. Is he framing fatness as a 'behaviour'? Claiming that fat bodies are caused by people's diet? That fatness is akin to smoking?
I really hope I'm misunderstanding the post, and that he wants to critique these positions as cultural myths common within the community in question -- but I'm having trouble seeing that.
Bil Browning — March 9, 2009
Thanks for re-posting the article! I'd be happy to answer a few of the questions raised so far - and I'll keep checking in later to see if there's more.
#1 - The "overweight Hoosiers" link: Indiana has one of the highest rates of smokers and overweight people in the nation. Both are statistics that we try to overlook. Public smoking ban? Why bother? We're just stressed out. Encouraging exercise or a healthy diet? Why bother? We've always eaten like this. Still tacitly condone racism? Well, some people are just "like that." We tend to overlook those issues that - while we know aren't healthy - we don't want to confront the root cause. Hoosiers tend towards the passive-aggressive model of conflict resolution. :)
#2 - Michelle - well, that's what I though too! Earlham is literally just a few minutes away. The laundromat is on NW 5th Street - the main drag in town. I was amazed that there wasn't something online via Earlham students alone.
#3 - Rebecca - You're right on the Asian sentence structure. That was careless. I was in a hurry to get this post up since I was covered up in work and didn't notice that. Thanks for pointing it out. I'll edit the original to read, "Other citizens obviously aren't either."
For news I haven't had a chance to put on TBP yet, I -finally- got a chance to speak to the elderly owner of the laundromat Saturday evening. He's owned the laundry since 1961; the signs were there when he bought it. It used to be a chain of 17 laundries across the state - apparently 2 or 3 are still open and may have the same signs.
He told me I was the first to "raise a fuss" over the racist signs and asked what was racist about them. I explained and he, literally, told me "I fought in Korea so I shot plenty of gooks. They are yellow skinned and wear pigtails." *sighs* I offered to buy the signs and provide him with new ones that weren't offensive. He declined the offer.
But it brings me back to the original problem. What do we do about it? He obviously can't afford to replace the signs and is emotionally attached to them. ("I can remember my wife cleaning them every morning. You have to be careful because they don't make them like that any more. She worked so hard at making this place successful and those signs are my memory of her every time I walk in the door.")
While there's obviously no excuse for condoning racism, how do we also make sure that we don't act callously towards our fellow human being? How do we bring the two in alignment? That was my original theme. What's the solution?
may — March 9, 2009
i must say, outside of any sort of intelligent discussion, those signs are in really good condition.
Endor — March 9, 2009
"While there’s obviously no excuse for condoning racism, how do we also make sure that we don’t act callously towards our fellow human being? How do we bring the two in alignment? That was my original theme. What’s the solution?"
Would it be acting callously to simply not frequent such a business or to actively protest such a thing? Owing to the beauty that is free speech, everyone has the right to be blatantly racist if they so chose and everyone has the right to protest that racism. He has the right to display the blatantly racist signs he's (inexplicably) so fond of and people in that town have the right not to patronize the business if they find it objectionable.
I'm not suggesting that a protest ought to seek to shut him down, but rather to note the objection and the reasons for not frequenting the business.
TRW — March 10, 2009
Im so curious to know what you might think of this commercial currently running in New York City.
As a former teacher of ESL, I was mortified when I saw it. I couldnt believe they were selling this as comedy. All of my students were intelligent hard working individuals, this commercial shouts just the opposite.
I did write to the NYS Lotto. They told me that they...made advertisements based on what was "relevent" in today's society.
I guess that laundromat was doing the same?
http://www.youtube.com/watch?v=RUE3usQfmGI
Google — March 15, 2009
Heres a question. Do these signs speak active racism, or, at this point, do they actually work more as a commentary on the casually racist past?
There seems to be a disconnect between the authors expectations of the area and what really goes on there. These signs continued existence could be an interesting point of analysis when considering historically the racial identity of the town and surrounding areas.
Should they be excised because they offend the sensibilities of an outsider? In my opinion, no. They should be put in a museum.
Nicolas Martin — September 20, 2009
I dissent from this characterization. I don't think the laundromat's Chinese association is racist. Immigrant's from the same country often start businesses of the same type, and this was the case, from the 1850s, with Chinese immigrants who opened laundries. To quote from an article about Chinese laundries in San Diego:
"In the spring of 1851, a Chinese man named Wah Lee opened the first Chinese hand laundry in the United States. It was in a small, leased storefront and basement in San Francisco. He posted a sign that read: "Washing and Ironing," and undercut the going rate for washing to "$2 for a dozen pieces". Wah Lee was immediately overwhelmed by customers. In less than three weeks, he had twenty washer men working three shifts a day. Within three months, dozens of other Chinese hand laundries sprung up all over the city.
Before long, Chinese laundries emerged wherever Chinese immigrants settled; from small mining towns to towns where railroads were being built. By the 1870s, there were Chinese laundries in the large towns all across the country. By the 1880s, there were at least 1,000 Chinese laundries in the city of San Francisco alone. By 1900 most large American cities had Chinese laundries, which employed 75% of all Chinese men.
Chinese immigrants chose to open laundries because it was the quickest way to become their own boss. It didn't require them to speak much English and it didn't take much money to start one."
A century ago seventy-five percent of all Chinese men owned or were employed by laundries!
In our day immigrants from one area of India (often with the last name Patel) dominate the independent hotel industry, and it has been estimated that 90 percent of the nail salons are Vietnamese-owned.
Richmond, Indiana has a sordid history of racial discrimination (see the city's Wikipedia entry), but this isn't an example of it.
Collective Action And The Frito Bandito » Sociological Images — November 29, 2009
[...] more racial and ethnic stereotypes in marketing and in these posts: the Chinese (here, here, and here), American Indians (here and here), Black Americans (here and here), and the Irish. 3 [...]
calebdrop — December 30, 2009
Buy capoten online with Ultimate Christmas SALE
Miranda — January 2, 2010
Was it really necessary to comment on the body of an assault victim? Especially in such graphic terms, when it wasn't even related to the main topic of the post.
Chinese Laundry » Sociological Images — February 11, 2010
[...] Chinese men were professional launderers–is still around today (e.g., the U-Washee laundromat and the shoe company and restuarant called “Chinese Laundry”), but it may be [...]
Liu Chen — November 10, 2017
Oh goodness, who caaares. Only middle-class white collar white people are the ones getting offended on behalf of a race they're not part of.